eDistribution as a marketingtool for tourist destinations

  • Published on

  • View

  • Download

Embed Size (px)


eDistribution as a marketing tool for DMOs. -Strategy, implementation and results. EBTER 09 Amsterdam. IFITT.


<ul><li> 1. E-Distribution for DMOs;Strategy, implementation and results.VisitOSLO case Katrine Mosfjeld, Manager Tourist Information Division [email_address] VisitOSLO Oslo Visitors and Convention Bureau ENTER 2009 Destination Track</li></ul> <p> 2. VisitOSLO as </p> <ul><li>DMO for Oslo </li></ul> <ul><li><ul><li>Visitor and Convention Bureau for Oslo </li></ul></li></ul> <ul><li>100% owned by the Travel Industry in Oslo </li></ul> <ul><li>Funded by </li></ul> <ul><li><ul><li>Travel Industry in Oslo </li></ul></li></ul> <ul><li><ul><li>Municipality of Oslo</li></ul></li></ul> <ul><li><ul><li>Commercial Activities </li></ul></li></ul> <ul><li><ul><li>Innovation Norway (through projects).</li></ul></li></ul> <p>ENTER 2009 Destination Track 3. VisitOSLO </p> <ul><li>VisitOSLO shall</li></ul> <ul><li>be a significant part</li></ul> <ul><li>of developing</li></ul> <ul><li>culture and trade</li></ul> <ul><li>in the Oslo Region. </li></ul> <ul><li>Consequences for e-strategy: </li></ul> <ul><li>Visibility and accessibility</li></ul> <ul><li>of information about Oslo in</li></ul> <ul><li>the medias our target groups relate to at any time. </li></ul> <p>ENTER 2009 Destination Track 4. VisitOSLOse-Distribution Strategy </p> <ul><li>VisitOSLO shall be present with information on Oslo in the Medias which our (potentitial) guests relate to, in order to be a significant part of </li></ul> <ul><li><ul><li>Communicating the multiple possibilities for Oslo visitors </li></ul></li></ul> <ul><li><ul><li>Increasing the numbers of visitors to Oslo </li></ul></li></ul> <ul><li><ul><li>Improving and extending the experiences of our visitors while they are in town </li></ul></li></ul> <ul><li><ul><li>Increasing the tourist expenses in the Oslo Region </li></ul></li></ul> <ul><li><ul><li>In order to do all this, we will provide </li></ul></li></ul> <ul><li><ul><li>Quality Information together with Oslo Travel Industry </li></ul></li></ul> <ul><li><ul><li>Technology that allows users to participate with information online </li></ul></li></ul> <ul><li><ul><li>Strategical Partnerships </li></ul></li></ul> <ul><li><ul><li>Visibility in e-Communities </li></ul></li></ul> <ul><li><ul><li>e-Distribution in general </li></ul></li></ul> <p>ENTER 2009 Destination Track 5. e-Distributionof information XMLENTER 2009 Destination Track GoogleMaps Aftenposten .OsloPuls .no Visit norway .com OsloVert eLearning different Web sites Mobile Applic. Whats on (Print) Finn.noText-TV OsloAirport Airport Express Train Info Database (Tellus ) XMLXMLXML 6. e-Distribution to other sites ENTER 2009 Destination Track 7. Development of clicks ENTER 2009 Destination Track 8. e-Distribution:Mash up in Google Maps ENTER 2009 Destination Track 9. Links to the same information-on visitoslo.com </p> <ul><li>Bookingthroughthis link increased by 130% from 2007 to 2008 </li></ul> <p>ENTER 2009 Destination Track 10. Why e-Distribution? </p> <ul><li>Work the Information once</li></ul> <ul><li> use it many times! </li></ul> <ul><li>gives Oslo visibility in new medias and other channels </li></ul> <ul><li>gives visibility for the industry in new medias </li></ul> <ul><li>gives traffic back to visitoslo.com </li></ul> <ul><li>increases visibility on search engines </li></ul> <ul><li>increases revenue </li></ul> <ul><li>-Distribution is often free of charge </li></ul> <ul><li> DMOs should take position as the most reliable Information Suppliers! </li></ul> <p>ENTER 2009 Destination Track 11. e-Distribution:Oslo Airport Express Train ENTER 2009 Destination Track 12. Monitors at the Oslo AirportENTER 2009 Destination Track 13. Same Information different Channel ENTER 2009 Destination Track 14. e-Distribution to TeleText </p> <ul><li>NRK</li></ul> <ul><li>TV NORGE </li></ul> <p>ENTER 2009 Destination Track 15. E-Learning System:OsloVert (Host of Oslo) </p> <ul><li>Aims at increasing the competence and pride of people working in direct contact with guests </li></ul> <ul><li><ul><li>Hostmanship </li></ul></li></ul> <ul><li><ul><li>Oslo Knowledge</li></ul></li></ul> <ul><li><ul><li>(e-Distribution) </li></ul></li></ul> <ul><li><ul><li>http://xpectum.se/vardskapet/demo_mervert_destination / </li></ul></li></ul> <p>ENTER 2009 Destination Track 16. White Label Booking </p> <ul><li>Same Booking Platform and Inventory different Channels </li></ul> <ul><li>Increases sales for Industry</li></ul> <ul><li>Generates Income for both the Affiliate and for VisitOSLO</li></ul> <ul><li>Generates free Booking Facilities for the Affiliate </li></ul> <p>ENTER 2009 Destination Track 17. Advergaming:Holmenkollen Ski Jump ENTER 2009 Destination Track 18. The most interesting ENTER 2009 Destination Track 19. Advergaming: Links and trafficback to your own site. ENTER 2009 Destination Track 20. Communities, i.e. Facebook </p> <ul><li>Enable </li></ul> <ul><li>Involve</li></ul> <ul><li>Connect</li></ul> <ul><li>Motivate </li></ul> <p>ENTER 2009 Destination Track 21. And our visitors does it for us ENTER 2009 Destination Track 22. </p> <ul><li>Thank you for your attention </li></ul> <ul><li>[email_address] </li></ul> <p>ENTER 2009 Destination Track </p>