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ECM College - Facebook Session
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Facebook Overview and Case Studies
Keith Feighery
Outline
• Recent Irish Online Usage Stats to Consider• General Points to Consider when engaging with
Social Media• Facebook Overview• Critique Case Studies (Aesthetic and Content)• Running Competitions• Using Facebook Applications• Questions and Answers
Upto Date Online Usage Stats in Ireland
Recent Irish Online Usage Stats
• 77% of all Irish Internet Users use Facebook (approx 2M)• Tops 3 sites visited are Google (38%), Facebook (19%) , Ryanair
(13%)• Average Irish person spends 18 Hrs+ online each month
– 4 hours 10 mins Facebook– 2 hours 51 mins Google– 1 hour 36 mins
• 13% Facebook Users Aged 13-17; 55% Aged 18-35;• 90% of 15-24 YO active on Facebook• 47% of all Facebook Users login Daily• 2.1 M Unique Visitors Each Month to YouTube (400M views)• 400K Twitter Accounts – 80K Daily Users• 480K Users on LinkedIn – 31% login weekly (9% Daily)
Shopers are Online
Online Shoppers Active Social Media
Numbers of Brands Followed
Reasons you Liked
How do You interact with Social Media
Be Social – Interact with People & Solicit Feedback and Responses
Elements of a social media campaign
• Essentials of a successful campaign– Know your target audience– Plan goals and aims of campaign– Think about the tone, voice and personality to adopt– Choose your platforms carefully– Think about the type of content to use on each platform– Take risks – not everything will work– Connect to other channels
Facebook Pages
Technical Specs of Pages
Technical Spec for Pages
Case Studies
Presidential Candidates
Norris
Sean Gallagher
Mary Davis
Michael D Higgins
Martin McGuiness
Mitchell
Michael D
Selection of Businesses
D4Hotels.ie
Lidl Ireland
Superquinn Ireland
Harvey Norman Ireland
JoBurger Rathmines
Marks and Spencers
Fallon and Byrne
National Concert Hall
Tourism Ireland
Dublin Simon Community
Irish Cancer Society
Barrys Tea
Breast Cancer Ireland
Wright Venue
Wright Venue – Like Us
Wright Venue Wall
Non-Profits Leveraging Facebook
(Some before and afters)
Irish Wildlife Trust - Before
Irish Wildlife Trust - Now
Breast Cancer Ireland - Before
Breas Cancer Ireland - Now
Barnardos - Before
Barnardos - Now
Trocaire – Before
Trocaire - Now
Selling Goods on Facebook
Puddleducks
Selling on FacebookFacebook eCommerce Apps
Payvment
Payvment Facebook App
Facebook Competitions
What you are not allowed to do
• Running competitions directly on a Facebook Page.• You are required to use a competition application must not run a competition
directly on your Wall.• Having users automatically enter by ‘Liking’ a Page.• You may have them first ‘Like’ your Page but this must lead on to entering a
properly set up competition.• Conditioning entry in the promotion upon a user providing content on
Facebook, such as posting on a Wall of a Page, uploading a photo, posting a status update (such as asking Friends to ‘Like’ the Page).
• Any interaction a user takes must be using the competition application and not directly on your Page.
• Notifying winners on their Facebook Wall. Most people do not realise that Facebook requires that you notify the winner by email or other means, but not using Facebook in any way to do so.
Facebook Guidelines
• You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as posting on a Wall of a Page, uploading a photo, or posting a status update.
• You can: Use a third party application to condition entry to the promotion upon a user providing content to the application. For example, you may administer a photo contest whereby a user uploads a photo to a third-party application to enter the contest.
• You cannot: Administer a promotion that users automatically enter by liking your Page, checking in to your Place or connecting to your Platform integration.
• You can: Require entrants to like your Page, check in to your Place or connect to your Platform integration before they provide their full entry information, such as name and contact information.
• You cannot: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.
• You can: Collect an email or address through the third-party application for the promotion in order to contact the winner by email or standard mail.
• You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion.
Landing and Custom Page Apps
iFrame App
Iframe App
PageModo
Shortstack
ShortStack App
Facebook Third Party Tools
Wildfire Apps
Involver
North Social
Fanappz.com
Facebook eCommerce Apps
ShopTab
EasyPromos
EasyPromos
Thank You
Contact Details
www.linkedin.com/in/keithfeighery
www.twitter.com/kfeighery
www.faceboook.com/keith.feighery
086 6070274