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©2012 IBM Corporation
IBM Exceptional Web Experience Conference 2012 - Americas
May 21 – 24, 2012 Austin, Texas
#BUS-R07: Driving ROI and adoption in exceptional social experiences with Gamification
Jonathan Distad – Lead Consultant – PerficientRajat Paharia – Founder - Bunchball
© 2012 IBM Corporation2
Exceptional Web Experience Conference 2012 - Americas
Agenda
Introductions
What is Gamification?
Social and Gamification – the powder keg
Key Components of Gamification
Demo and Case Studies
Q+A
© 2012 IBM Corporation3
Exceptional Web Experience Conference 2012 - Americas
The Problem
Enterprise software programs don’t generate any value unless people actually use them.
Businesses know how to evaluate and deploy these products, but they struggle to motivate employees to adopt and sustain usage of them.
© 2012 IBM Corporation4
Exceptional Web Experience Conference 2012 - Americas
Use gamification to
motivate users to engage with their experiences and drive business results.
The Solution
© 2012 IBM Corporation5
Exceptional Web Experience Conference 2012 - Americas
What is Gamification?
Gamification, the application of characteristics from games into non-gaming environments, leverages the techniques game designers have used for years to motivate & engage employees.
Things like goal setting, real-time feedback, transparency, competition, teams, etc.
© 2012 IBM Corporation6
Exceptional Web Experience Conference 2012 - Americas
Social (and Gamification)
© 2012 IBM Corporation7
Exceptional Web Experience Conference 2012 - Americas
Gamification
PerformanceAchievement
Social Interaction
© 2012 IBM Corporation8
Exceptional Web Experience Conference 2012 - Americas
> Performance
Real-time FeedbackTransparencyGoal-Setting
© 2012 IBM Corporation9
Exceptional Web Experience Conference 2012 - Americas
> Achievement
BadgesLeveling Up
On-boarding & Mastery
© 2012 IBM Corporation10
Exceptional Web Experience Conference 2012 - Americas
> Social Interaction
CompetitionTeams
© 2012 IBM Corporation11
Exceptional Web Experience Conference 2012 - Americas
Windows Vista is behind schedule and we need
employees to jump in and help test it…
… but testing Vista is hard, so people don’t want to
do it.
The Dilemma of Bill Gates (part 1)
© 2012 IBM Corporation12
Exceptional Web Experience Conference 2012 - Americas
Microsoft’s Beta 1 Game
12
resulted in
4xparticipation
“People were talking smack in the halls and bragging about their status on the leaderboards. VPs would run into my office and yell, ‘Where’s my e? I earned it
last night!’”
“People were talking smack in the halls and bragging about their status on the leaderboards. VPs would run into my office and yell, ‘Where’s my e? I earned it
last night!’”
© 2012 IBM Corporation13
Exceptional Web Experience Conference 2012 - Americas
Beta 1
> PerformanceReal-time Feedback
TransparencyGoal-Setting
> AchievementBadges
Leveling UpOn-boarding & Mastery
> Social InteractionCompetition
Teams
© 2012 IBM Corporation14
Exceptional Web Experience Conference 2012 - Americas
Office makes Microsoft billions of dollars every year,
but there are new low cost alternatives coming
to market.
How do I educate customers about the
power that Office provides?
The Dilemma of Bill Gates (part 2)
© 2012 IBM Corporation15
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© 2012 IBM Corporation17
Exceptional Web Experience Conference 2012 - Americas
Ribbon Hero 2
> PerformanceReal-time Feedback
TransparencyGoal-Setting
> AchievementBadges
Leveling UpOn-boarding & Mastery
> Social InteractionCompetition
Teams
© 2012 IBM Corporation18
Exceptional Web Experience Conference 2012 - Americas
I’ve invested a lot of time and money
implementing software and developing
content…
…but employees aren’t adopting it or using it
enough.
The Dilemma of the Enterprise Software Buyer
© 2012 IBM Corporation19
Exceptional Web Experience Conference 2012 - Americas
Effective User Adoption is the Best Predictor of Enterprise Software Success
Source: “Achieving Enterprise Software Success, 2009”, Neochange, SandHill & Technology Services Association
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Exceptional Web Experience Conference 2012 - Americas
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Exceptional Web Experience Conference 2012 - Americas
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Exceptional Web Experience Conference 2012 - Americas
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Exceptional Web Experience Conference 2012 - Americas
Level 1
Level 2
Level 3
Level 4
Path to Mastery: Upon Completion of Level Up, all Key Actions Have Been Performed by Users
© 2012 IBM Corporation26
Exceptional Web Experience Conference 2012 - Americas
Level Up for IBM Connections
> PerformanceReal-time Feedback
TransparencyGoal-Setting
> AchievementBadges
Leveling UpOn-boarding & Mastery
> Social InteractionCompetition
Teams
© 2012 IBM Corporation27
Exceptional Web Experience Conference 2012 - Americas
I have an amazing amount of traffic and content on my site…
…but how do I surface the good people and
content?
The Dilemma of the Community Owner
© 2012 IBM Corporation28
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SAP Community Network
> PerformanceReal-time Feedback
TransparencyGoal-Setting
> AchievementBadges
Leveling UpOn-boarding & Mastery
> Social InteractionCompetition
Teams
© 2012 IBM Corporation32
Exceptional Web Experience Conference 2012 - Americas
I know my employees aren’t performing to their peak potential…
…but how do I sustainably motivate
them in a scalable way?
The Dilemma of the Sales Manager
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Exceptional Web Experience Conference 2012 - Americas
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Exceptional Web Experience Conference 2012 - Americas
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Nitro for Salesforce
> PerformanceReal-time Feedback
TransparencyGoal-Setting
> AchievementBadges
Leveling UpOn-boarding & Mastery
> Social InteractionCompetition
Teams
© 2012 IBM Corporation43
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Questions?
© 2012 IBM Corporation44
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Light Reading
© 2012 IBM Corporation45
Exceptional Web Experience Conference 2012 - Americas
Jonathan [email protected]
Rajat [email protected]
http://www.perficient.comhttp://www.bunchball.com
http://www.gamification.com
© 2012 IBM Corporation46
Exceptional Web Experience Conference 2012 - Americas
© IBM Corporation 2012. All Rights Reserved.
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