Transform to the power of digital

Enterprise Gamification

Scott Sinclair Digital Transformation and Customer Experience Consultant @ Capgemini Consulting, Social Media Enthusiast and Games Player

@sinclair300584

http://uk.linkedin.com/in/sinclair300584

Gamification alone does not work in enterprise

What is Gamification?

Gamification is the use of game design techniques[1], game thinking and game mechanics to enhance non-game contexts.

Game mechanics are the control mechanisms that are used to “gamify” an activity or process

But Gamification is only part of the answer

GAME MECHANICS

Drive, measure, &

reward

high value behaviors

In your enterprise

systems

REPUTATION MECHANICS

Elevate employee

status across

all your communities

of engagement

SOCIAL MECHANICS

Socialize,

recommend,

and notify users

about contextually

rich behaviors

What role does Gamification have in the enterprise?

How can I use my customers to do stuff

for me

I know my staff and customers have good ideas, but I have no

way of managing them

I invested in an e-learning tool but nobody uses it

I’m losing market share, help me

innovate! I want better collaboration from my

employees

Enterprise Gamification

Innovation

Collaboration

Learning

Collaboration

Samsung wanted to know how to get more customers to register their products with Samsung, generate more content and engage with them through social

Samsung Nation

Universal Music group wanted to engage millions of fans on artist specific websites, get them to create content and engage across their social networks

Capgemini has one of the largest Yammer networks through organic growth and no game mechanics

Innovation

Starbucks wanted to harness the enthusiasm of its loyal customer base to generate new ideas and drive the future innovations of the company

Scottish Water Innovation Pool counts 750 users and has generated over 330 new ideas and/or suggestions for improvement. 7 have already been implemented.

At&T recognised that every employee was also a customer with ideas. They created The Innovation Pipeline to manage these ideas, and have other staff vote for the best

Learning

Khan academy uses gamification to drive you through learning journeys, rewarding you as you complete classes

Siemens created Plantville to educate aspiring plant managers what it is like to run their own manufacturing plant

The Swedish National Society for Road Safety rewarded compliance with the speed limit with a free entry to a lottery – reducing speeding fines by 22%

Things to consider

Social is an opportunity to bring the customer closer

Organisation

Customer Experience

Customer

Enterprise democracy no longer exists

Gamification is not just game mechanics

GAME MECHANICS

REPUTATION MECHANICS

SOCIAL MECHANICS

Scott Sinclair @sinclair300584

http://uk.linkedin.com/in/sinclair300584

Capgemini-consulting.com/ceblog

Scott.sinclair@capgemini.com e.