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Driving on the curve(...while keeping a safe distance from the vehicle in
front…)
Ben Reid
“Digital Disruption”
Exponential Organizations
Exponential Organizations
Technology / Innovation Cycles
Innovator’s Dilemma
“Big Bang” Disruption
The Curve
The Curve
At the front of the curve
At the front of the curve
“Being too far ahead is the same thing as being wrong”.
Disruption = Evolution
Disruption = Evolution
Disruption = Evolution
Tech trends to watch
Machine* Intelligence
https://ww
w.oreilly.com
/ideas/the-current-state-of-machine-intelligence-2-0
Machine Intelligence
Virtual Reality / Augmented Reality
Synthetic Protein, Indoor Farming
Generic strategies to respond to [digital] disruption1. Block2. “Milk”3. Invest in disruption4. “Disrupt the current business”5. Retreat into a strategic niche6. Redefine the core7. Exit
http://www.imd.org/research/challenges/TC033-15-strategies-digital-disruption-michael-wade.cfm
Wardley Value Chain Mapping
http://www.cio.co.uk/it-strategy/introduction-wardley-value-chain-mapping-3604565/
Surviving “Big Bang Disruption”● See it coming
○ Engage with “Truth Tellers” - internal or external seers who can predict the future with insight and clarity
● Slow it down long enough to better it○ Ensure that disrupters can’t make money from their inventions until you’re ready to acquire
them or you can win with a product of your own
● Get closer to the exits, and be ready for a fast escape○ Leverage the value of expertise, brands, patents, and other intangibles
● Try a new kind of diversification
https://hbr.org/2013/03/big-bang-disruption/
Technology Strategy In Corporate NZ● Traditionally not something NZ has been great at*● Focus is more on risk than opportunity, cost than profit
○ (Sensible - not a lot of capital, litany of failed / underwhelming projects…)
● Tech background isn’t well represented at board level in NZ, cascades down
* Except Air NZ!
Keep a safe distance from the vehicle in front
● NZ businesses need to develop a posture to [digital] disruption (other than ignorance / indifference…)
○ invest more to better understand disruption risks, timescales and opportunities○ incubate ideas to explore these themes without spending vast $$$○ develop strategies to address disruption before it happens
Singularity University Summit - NZ Nov 14-16
Thank youQuestions…?