Drive Drupal LA: Power the Digital Revolution with Drupal

DRUPAL AS DIGITAL HUBKevin Colligan

Sr. Director, Technology & Digital Media The Recording Academy

[email protected]

Friday, August 10, 12

mailto:[email protected]

mailto:[email protected]

THE RECORDING ACADEMY

Huge, global brand: The GRAMMY Awards




+ Many digital platforms (websites, mobile apps, social apps)





+ Small team of web editors





+ Small team of web editors

= Need for one content workflow to serve many platforms


DRUPAL COVERS CMS BASES

• Accepts a wide variety of editorial, multimedia and interactive content (hosted and third-party)

• Separates content from presentation

• Provides granular admin permissions and content workflows (which allows diverse teams to contribute to your website)

• Provides end-user management and customization


GRAMMY.com content

• News articles

• Blog posts

• Video (Ooyala video platform)

• Photos (galleries)

• Content rotator slides

• Nominees & winners


GRAMMY.COM CONTENT CONTRIBUTORS


REPORTERSFile news articles, tagged with metadata


BLOGGERSFile posts, tagged with metadata


PHOTO EDITORSPosts photos, tagged with metadata


VIDEO PRODUCERSPost videos, tagged with metadata


EDITORS

• Approve (or kick back) pending content

• Highlight best content in homepage rotator

• Select certain pieces of content for special attention (manual related links, embedded video, revised metadata, etc.)

• And generally shape our content offering



CONTENT FIELDSWe break content into distinct elements ...


CONTENT FIELDS... so we can reassemble it in multiple formats


DRUPAL CONTENT DELIVERY• Photos automatically cropped and resized

• Video served up in Flash player for desktop users, in HTML5 player for mobile users

• Sections populated based on content types

• Packages automatically created based on tags

• Content can appear in full (on news article page, for instance), or as a plain headline or a headline, blurb and thumbnail photo, etc.


RESPONSIVE GRAMMY.com

• Experience customized for end-user’s screen size (not device-specific)

• Layout shifts and functionality appears or vanishes based to provide optimum experience

• Photos, headlines and video scales

• Load only what we need


BEYOND THE WEB...


iPAD APP

• Native iOS app, built in partnership with CBS

• All editorial and multimedia content fed from Drupal via JSON feeds

• Custom photo sizes

• Jumbo video sizes


APP CONTROL

• Content entry form has one “Screening” field where content contributor can specify “Not For Apps”

• Profanity

• Clearances


iPHONE APP

• Same feed as iPad app, different presentation


ANDROID APP

• Everything but the live video feed (sorry, Droids)


FACEBOOK APPS

• Each of the 12 Recording Academy Chapters have Facebook pages

• They all pull news, events and video from Drupal via JSON feeds into fan pages run by Social-Candy.com


PRESS ROOM APPAs winners are announced, editors update Drupal which

updates GRAMMY.com, mobile apps and a pressroom ticker


FUTUREWith content stored in Drupal and properly tagged, we can

slice-and-dice output to build any number of apps


SOCIAL CHOICESHomegrown or Existing Platforms

OR


THANKS, I’M FINISHEDDrive Drupal LA, Aug. 8, 2012
