Smart Customer Engagement Where Great Digital Experiences Begin

•  Problem •  Vision •  Solution •  Demo •  Acquia’s Use of Evergage •  Announcing Acquia Network / Evergage Partnership •  Q&A

Agenda

Problem: $35B/yr spent on Marketing to get to the site But online conversion rates are very low

30%!3%!

80%!

Membership/App Commerce Marketing Community

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3%!

8%!

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38%!

39%!

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10%!

1%!

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Raise this by 1% and you can spend $4B less to get same result

Problem: Digital experience is static, irrelevant, passive

The business can’t easily: •  Understand each person •  Respond appropriately •  Learn and Iterate

But! I already registered for the Webinar!

CRM!

WCM!

DW! Web !Analytics!

WCM!Customer!

Engagement!Platform!

Marketing!Automation!

Real-time In-Context Personal Iterative

Answer: Customer Engagement Platform

LAST GENERATION! NEXT GENERATION!Real-Time In-Context Not Personal

Batch Aggregate Requires Dev Not Real-time Out-of-Context!

UNDERSTAND!Per-Visitor, User, Account!

Attributes!Transactions!Clickstream!

Comments/Surveys!!PREDICT!

RESPOND!Real-Time, In-Context!

!Alerts!

Personalization!Smart Messaging!

Comments/Surveys!

Evergage is making Smart Customer Engagement ubiquitous

Evergage helps you understand your customer

Evergage makes your site dynamic, relevant, interactive

TribeHR!

SitterCity!

Demo 1: Personalizing a Marketing Website

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Demo 2: Personalizing a Logged-In Application

Demo 3: Evergage Drupal Module (i)

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http://drupal.org/project/apptegic ---- Apptegic = our old name!Will soon be under Evergage!!

Demo 3: Evergage Drupal Module (ii)

Demo 3: Evergage Drupal Module (iii)

Demo 4: Evergage Integrator

Fields!Clicks!

Page / URL / Referrer !

By Visitor, User, Account!

Demo 5: Evergage Backend

Evergage Architecture

UI!

Real-time Processing Pipeline for !

Behavioral Data!Connector API!

Real-time Serving of Message/Content!

Distributed High Performance !

Big Data Store !

Back End: Horizontally, Linearly Scalable, Fully Redundant across the cluster, Backed Up!

Real-Time API!

JavaScript!

Purpose-built for Real-Time Big Data Response

Focused on Super-Easy to Use, Iterate

Why Evergage? To understand how our customers engage with us. ! To learn what they’re doing - and not. To help our customers know what they don’t know.

How are we using Evergage? Task access and workflow measurement - what tasks customers are doing (or not), in what order. Pairing Evergage’s qualitative data with our support, sales and user testing data to form a 360 degree view of the customer and drive change. We’re driving change in Evergage itself by informing Evergage of Acquia’s measuring needs.

Evergage and Acquia Network

How is Evergage priced •  Annual contract •  $x/month for up to y active visitors/users in that month •  Starts at $199/month Announcing Evergage as an Acquia Network Partner •  Option to buy Evergage and gain support from Acquia •  Or buy directly from Evergage

Special offer to Acquia Network customers •  2 month subscription to Evergage for free •  20% discount off annual (if sign up in 90 days)

Conclusion

Smart Customer Engagement Where Great Digital Experiences Begin