Upload
dan-rockwell
View
480
Download
1
Embed Size (px)
DESCRIPTION
The Big Idea - first shop talk of OSU's TCO, presented for OSU's Student Commercialization Board
Citation preview
THE BIG IDEADrama Queens, Commercialization and You
IDEAS ARE IMPORTANT
IDEAS DONT CARE
they are fleeting
they don’t care about outcomes, people do
they are moments of inspiration- you’re on the clock to make them a reality
they are often- incomplete
good and bad is subjective, silly human
they’re an interpretation of data in your mind- woah- NEO!
they’re the most powerful thing in the universe
they make us feel
IDEAS NEED HELP
someone has to think about them
they need definition, clarity, purpose, an audience
energy, systems
passion, belief even when you seriously doubt them
drama queens
DUDE LETS MAKE SOME $$$What makes an idea commercializable?
commercial: to yield and or make a profit
profit: all said and done you make new $ money
define commercial
all said and done + ideas is like the joker vs batman
the joker is chaos, lots of ideas
all said and done is batman, order, process, purpose, safe,
clarity, cool gadgets
SNACK ON SOME PROCESS
who & whywho wants it? WHO are they?
why do they want it?
how bad do they want it?
how does it make them FEEL?
what are they doingwithout it?
i don’t know is OK but its a lame answer- find outtry talking to someone, get data, be visual
get started and quickly realize if your idea is commercializable or not
make the idea human
think story
break out that big ole brain and visualize a day in the LIFE of this idea
faultwhat does this idea depend on?
what has to happen to make this idea a reality?
who/what can help propel the idea
find the crux that makes your idea instant ah ha
your idea depends on other ideas to be in place and or happen, the battle ahead
identify what stands in the way and or accelerates your idea or commercialization
squeezable phone concept
squeezable phone concept
seeds
the idea
liquid moldable power supplies,
squishy super flex fabric enabled displays,
obsessive cute factor is the norm and
accepted
crux
how
what do you need to make?
what does your customer need to do to help you convert a “hmm” to a “sold”
what data are you missing?
what’s the plan?
keep an eye on time, think in 3-6 month cycles, do what validates the idea first with a customer
need, then debate the scale question
are you flash in the pan? a customer of 1-100? what are you after and whats the plan to get
there? use the TCO to help!
you need to priortize
focus but don’t think too hard
Where does your idea rest on?
STICK FACTOR
novelty new fun fad status staple infrastructure
keychain pets pet zebras zombie run silly bands facebook/
BMWmilk power lines
they all could be massive markets but they have varied timelines of stick
What do commercializable ideas need to move?
people
customers
believers
people with pain
who has the pain
why do they have the pain
do they have it now or will they soon?
YOUR IDEA WILL DIEIF YOU LET IT
RESOURCES
leverage TCO, everyone and your gut
find the people with the pain
tell the story of why your idea matters
test early and often
scale to a market that craves it
QUESTIONS?SHOP TALKS with Dan Rockwell