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Presentation delivered at EComm 2011, San Francisco, CA., June 2011 discussing how emerging technologies are changing individual and group expectations, motivations, and agency.
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Dr. Pamela B. RutledgeJune 27, 2011
Intrinsic Motivation & Emerging Technologies
intrinsic extrinsic
technology is the new oxygen
Meet Bob
autonomy
mastery
relatedness
self-efficacy flow
satisfaction
optimismresilience
meaning
enjoyment
happiness
Source: Amarillo Magazine
experience loyal not brand loyal
What is fun?
freedom, being different, imagining possibilitiesbeing special, belonging, being cozy
knowing things, performing, taking pride
technology liberates intrinsic motivation
