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Class 2: Introduction to Web 2.0
Why us?
Steve = Artist, explores aesthetics and narrative forms
Me = Socio-economist, explores impact a new media has on society
What do we have in common?
We explore different moment of the new media chain
Media and industries?
Each new media = specific industrial framework which correspond to a specific societal time
Originate markets and hierarchical structures specific to their times
Film and Photography
Top down hierarchy One person controls the process Competition for sale of goods between artists
Market: Sale of cultural good (photo, film) Both can be based either
•on mass distribution (tv, dvd) or prints•On art uniqueness status = reputation of maker makes work a collector item that is extremely expensive
Capitalist Frameworks
According to Boltanski & Chiappello (01)
2nd phase of liberal capitalism (50s) Liberal society = Competition is at the source of progress Economy = mass production and distribution of standardized
goods Competition between economic agents Artist = economy agents, entrepreneurs Passive Worker autonomy of action but not thoughts
passive audience
3rd phase of network society capitalism more humanistic in nature (70s-90s) Active society = Cooperation and reciprocity = principal factor of progress Economy= Innovation Collaboration between social agents Participatory processes Artists = cultural agent Worker autonomy of action and thoughts needs to learn from others, engage in dialog works in professional communities of practice
Today?
New phase of industrialization
The introduction of electronic systems often comes with a desire to create a new separation and articulation between production and diffusion functions (Moeglin 98).
Neo-industrial phase= Self-service model
Self-service
Shift towards self-service requires hyper-autonomous consumers and workers
rise of a 4th phase of capitalism Neo-liberal society = Coopetition : Cooperation
and reciprocity (humanist) coexist with hierarchy and coordination (liberal)
Economy= Self-service ICT mediate Workers-Client Relationships= self-controlled, internalised a set values, autonomy of action and thoughts and ability to operate in a social network
Human-centered activities working in personal and professional networks
Artist= Entrepreneurial cultural agent
Culture of the simultaneous Current media : shift from
representation to experience based meaning
we are moving towards a different relationship to time and
space Emerging cultural voices marry
Social Media class 2 and 3) Experiential Media (MOOs: MultiUser
Object Oriented Systems) (class 5) Synthetic Intelligence.
What is Web 2.0?Databases + Network = Aggregation of Content
A platform that changes our understanging and use of mass media
Allows to move from presentation to social media
Social Media
Connect People with past and existing physical relationships
Exchange of information with each other. I.e. facebook, delicious
Aggregation of interest: Community of interest: prosumer, viewser
Non institutionally funded construction of cultural meaning
impact real life activities : I.e. Copy Right law
Asynchronous communication: no simultaneous co-presence Cartesian mind-body relationship:
representation of intellectual processes (Shinkle, 2007)
Relational artNon linear narratives
auxmondes.orgDreamlines
http://homelessnation.org/enVisualization of live data
blackshoalsVisualization of live activities
ecotonohadriftnet
WEB 2.0 is a tool for
Research•Gathering data •Gathering information
Participative production processes Archiving distribution Promotion Documentation Emerging aesthetic form
Web 2.0 for research Wikis to collectively develop knowledge:
• As researchers: docgames• As fans: muppet•As participatory based practices: homelessnation
Collectively Share Knowledge•Belong to a collective intelligence, which relies on the strenght of the group: A form of intelligence that emerges from the collaboration and competition of many individuals. •Or belong to a connective intelligence
•individual creation of information, ideas, and concepts which are then shared with others, connected, and re-created and extended based on the interaction.•Simply, collective means blending together. Connective means connecting while retaining the original (source: http://connectivism.ca/blog/2008/02/collective_or_connective_intel.html)
del.icio.us
A Collective Intelligence tool
Public as expert who validate information instead of an institution Taggingbecomes keyAsynchronic communication between membersListening to each other's rss feeds
Flickr
A Connective Intelligence tool
Public as artist who contribute images Tagging becomes keyAsynchronic communication between membersListening to each other's rss feeds
Distribution
Gold Farmers