1. Digital/Spiritual Literacy A Midwest UU Leadership Webinar

2. Reason Not to Use Social Media

• You are a traditionalist and value the good old days

• You dont want to be found

• You dont want to be heard

• You have shares in the Yellow Pages

• You like spending thousands on media you cant measure

• You highly value your perceived privacy

3. Reason Not to Use Social Media

• You dont want to hear what your customers are saying

• You dont want any new customers as you are already too busy

• Youre afraid people might say nasty things about you

• You want to give your competition a head start

• Its a waste of your valuable time

4. Reason Not to Use Social Media

• Because its only a fad and it will go away

• I like to keep things simple and its all a bit complex with Twitter, Facebook and LinkedIn and all that stuff

• I am a real person and I dont believe in those fake online social networks

• Social media sites are largely populated with people who have nothing better to do with their time

5. Reason Not to Use Social Media

• Social media is at an evolutionary stage I will wait until it is more mature

• I dont want to be overexposed

• If I subscribe or join I will be spammed

• There is something better around the corner, I can afford to wait

• Social media will reduce real face to face opportunities because I would waste my time online

6. Underutilize Social Media

• Newsletter

• Announcements

• Cancellations

• Whos supposed to bring what to the potluck

7. Building Your Online Platform

• Define your core message

• Establish your brand

• Build and launch a website

• Blog . . . regularly

• Build and engage a network

• Join the social media revolution

• Stay true to your mission

8. What Social Media Offers

• Listening

• Talking

• Energizing

• Supporting

• Connecting

9. Mindful Ways to Use Social Media

• Know your intentions

• Be your authentic self

• Is it true? Is it necessary? Is it kind?

• Offer random tweets of kindness

• Experience now, share later

10. Mindful Ways to Use Social Media

• Be active, not reactive

• Respond with your full attention

• Use mobile social media sparingly

• Practice letting go

• Enjoy social media!

11. Questions? Comments?