Digital Trust: The Key to Unlocking the Promise of a Digital Economy

Digital Trust in Australia & New ZealandThe Key To Unlocking The

Promise Of A Digital Economy

Copyright © 2016 Accenture. All rights reserved. 2

Intelligent

Automation

Liquid

Workforce

Platform

Economy

Predictable

Disruption

Digital

Trust

The Accenture Technology Vision 2016 identifies five technology trends fueled by the

people first principle and that are essential to business success in the digital economy.

3

Why are we talking about Digital Trust?

Copyright © 2016 Accenture. All rights reserved.

Company operations

are affected:

In the age of mass

personalisation and IoT,

information is inherently

more personal. This data

underpins a company’s

operations.

Security needs to

be data-centric:

Tomorrow's standard will

be security that follows data

and continuously ensures

connected devices are

uncompromised, authenticated

users are who they say they

are, and security is ‘baked-in’

to new offerings.

Costs are rising:

Digital businesses that rely

on data insights and intelligent

automation are exposed

to unprecedented and

systemic risks.

Proposed amendments to

ANZ’s privacy laws:

Under these proposed

laws, businesses (and

Commonwealth Government

agencies) will need to notify

affected individuals of a

‘serious data breach’ relating

to their personal information.

Address Digital Risk with Trust


End result? Trust helps brands build strong

and enduring customer relationships

4

Apple Relies On Trust To Enter New Markets

Its efforts to be transparent in how it uses and secures

customer data is testimony to the value this leading brand

places on trust: strong security and ethics that are ‘baked in’

give customers confidence that their digital footprints are secure

and private, easing the transition to and adoption of the Apple

ecosystem.

As Apple has shown, trust differentiates competitors in the digital

economy where businesses can reach vastly more people, iterate

quicker, and make faster, better decisions than ever before.

When customers trust a service, product, or brand,

they look to it for guidance into the digital future


Homekit

Healthkit

Researchkit

Ethics and Security

86% respondents to the Accenture Technology Vision

2016 survey agreed that

“Trust is the cornerstone of the digital economy.”

In today’s digital business environment,

trust is built on two major components:


But achieving trust requires more than

strong ethics, it demands robust security


Source: Accenture Technology Survey

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83% ANZ executives agree that

organisations need to move from an

exclusively perimeter-based security model

(e.g. firewalls, intrusion detection systems)

to include human factors-based security

(e.g., cognitive fingerprinting, hardware

authentication).

83%

84% of organisations have experienced

at least twice as many privacy or security

breaches compared to two years ago.

84%

AdallomCloud-based access controls that offer visibility, governance, and protection for data.

CryspLeverage sensor data and other context to invisibly authenticate users.

BehavioSecMeasures human behavior to recognise or verify person’s identity.

IllumioWorkload- and app-based security policies that transverse the cloud and adapt to infrastructure changes.

BioCatchAuthenticates users, detects threats by analysing users’ interaction with online and mobile apps.

InAuthMobile-first authentication & fraud prevention across mobile apps, mobile browsers, and desktop browsers.

BitglassCloud-access security broker that traverses perimeter security and operates at the device level.

LookoutUses predictive analytics on mobile devices to detect, isolate, and stop attacks

BlueboxWrappers to segregate work from personal apps and apply app-based encryption and security policies.

OktaCloud and mobile identity management with granular controls for applications and data

BromiumUses virtual application wrappers to isolate threats and stop breaches.

SparkCognitionApplies machine learning & AI to cloud security and IoT to find patterns in attack vectors attacker behavior.

CovertixAssigns policies & rights to data files, effectively locking out hackers and malicious insiders.

Tanium15-second visibility and control over every endpoint.

Robust cybersecurity is moving away from perimeter-based tools and closer to data


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Digital Trust: 100-Day Plan


Survey stakeholders to quantify the level of trust across your business portfolio.

1

7Compile a list of opportunities for security to move closer to the data used by the business, and investigate ways that data can be secured.

2Search customer service logs for the word ‘trust’ and run sentiment analysis to learn how customers perceive your brand; make a top-five list of the least trustworthy offerings.

3Take an inventory of data-driven business processes; describe the current and potential opportunities for enhanced security and data ethics for each.

4Identify the executive(s) responsible for building & maintaining trust, digital ethics, and security with vendors, partners and customers.

5Research what your competitors do to build customer trust. Record what builds and erodes trust.

6

Consider partnering with an academic institution, non-profit, or industry group to dive deeper into one aspect of digital ethics or security. The innovative solutions that can result from such a partnership have the potential to markedly increase a company’s security posture*.

* “The Cyber Security Leap: From Laggard to Leader”, Accenture, November 2015.

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Digital Trust: 365-Day Plan


2Discuss hiring a chief digital officer, chief trust officer or chief

ethics officer.

3

Pick one product/service to maximise trust. Build metrics for

tracking improvement over time. Report results to product teams

and challenge them to meet aggressive targets.

4

Start tracking metrics for trust and both data and digital ethics.

Use this data to include trust and ethical practices in your

company’s annual CSR report.

5

Implement a portfolio of solutions to move security closer to data.

Describe how their implementation has mitigated downside risk.

Share this report with your CIO and CFO in an effort to reduce

insurance premiums.

From the top-five list of the least trustworthy products, do a complete customer journey analysis. Identify areas to build trust.

1

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Key Takeaways


Ethics and security must be

primary considerations in any

digital transformation.

Exposure to risk scales

in proportion to digital business

operations.

To protect against downside risk,

businesses must foster strong ethical,

effectively use security to protect against

external threats, and build trusting

relationships with ecosystem stakeholders.

In procuring new technologies,

security and ethics must be

evaluation criteria.

Look for opportunities to build

trust at every engagement point

along the customer journey.

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How can Accenture help?

Assess and Architect

Provide foundational capabilities to effectively

measure and manage Enterprise IT Security.

Digital IdentityProvide capability to manage identities,

authentication/privileges to employees,

suppliers, customers and devices.

Cyber DefencePortfolio of capabilities required to predict,

detect, respond to & remediate against

malicious threats to the enterprise.

Managed SecuritySolution provided to clients to deliver security

capabilities for them as-a-Service leveraging

Accenture’s MSS platform & third party tools.


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Thank you

www.accenture.co.nz

13Copyright © 2016 Accenture All rights reserved.

FOR MORE INFORMATION CONTACT

JEAN-MARIE ABI-GHANEM

Accenture APAC Security Lead

[email protected]

http://www.accenture.co.nz/