DIGITALTRANSFORMATION

William Poos, Head of Consulting

« One of my fears is being this big, slow, constipated,

bureaucratic company that’s happy with its success.

Companies fall apart when their model is so successful

that it stifles thinking that challenges it. It’s like the

Joker said : this town needs an enema. »

Mark Parker, Nike’s CEO

Être en meilleure santé

Contrôle du niveau d’activités, aide au diagnostique

Contrôle des paramètres vitaux des sportifs

Être mieux informé pour mieux décider / contrôler

Consultation d’informations temps réel (trafic, parking, occupations restaurants, …)

Contrôle à distance (voiture, maison, multi-média, …)

Être en sécurité

Contrôle de mon identité digitale, avertissement zones à risque

Être reconnu – engagé

Influencer mon entourage

Partager mes moments de vie

Obtenir les produits et service adaptés (reconnaissance faciale, …)

Participer à des initiatives de crowd sourcing (création de solution en crowd sourcing)

Chaque business est digital Souhaits/intérêts des utilisateurs (consommateurs – collaborateurs)

Insurance

Damage report – location and emergency follow up

Right premium calculation (based on km, physical behaviour…)

Good coverage (micro insurance, life events, profiles…)

Preventive services – risk area assistance

Health Care

Medical info sharing (ie. Electronic patient record, diagnostic support…)

Move detection, falling, stroke…

E-Pills – drug ingestion control, body reaction control, follow up by the doctor and the family

Utilities

GE Wind Turbines - Wind direction anticipation communication (C2C)

Predictive Maintenance

Smart Metering – consumption control, benchmark, alerts

4

Every business is digital Examples in many industries

5

Manufacturing

Automotive – preventive maintenance, self-driven cars, driver assistance

Pepsi Cola – Machine 2.0 – flavor selection & combination, trends identification,

creation and industrialization of new soft drinks – crowd creation

EntertainmentFace recognition in casino – identification of people for access control and personalized

services

Disney My Magic – connected bracelet (key, payment tool, fastpass, location) and mobile

application to locate your group/family, plan, schedule

Sports – coach basket, tennis, running…

Every business is digital Examples in many industries

Smart

Utilities

Water

level/quality

Wind Turbines

(orientation)

Smart Meter

(home/field)

Every business is digital Multiplication of information sources and telemetry

Smart User

Device

Television

Telephone

Tablet

Glasses

Watch

Laptop

Smart

Home

Digital Key

Camera

Lightning

Heating

Multimedia

Gardening

Smart

Health

Care

E-Pill

Temperature

Pressure

Heartbeat

Breathing

Sugar level

Smart

Cities

Security /

camera

Mobility

(public, private)

Watching

Drone

Smart

Industries

Smart Things

Smart

User

Device

Social Media

Channel

management

(Physical/

digital)

Dig

ital

Transf

orm

atio

n (20

% -

> 1

00%

)

Smart Things

Smart

User

Device

Social Media

Our “smart”

Services /

Products

Channel

management

(Physical/

digital)

Partners

(Physical/

digital)

External Data

sources

(Physical/

digital)

Smart Things

Smart

User

Device

Social Media

Our “smart”

Services /

Products

Process

automation

(client/internal/

providers)

Collaboration

(Internal,

crowd

sourcing)

Channel

management

(Physical/

digital)

Partners

(Physical/

digital)

External Data

sources

(Physical/

digital)

1. All Teams wille expose their data…

2. Teams must communicate throught interface

3. … no other form of interprocess communication allowed

4. Interface without exception must be externalizable

5. Anyone who doesn’t do this will be fired

Dig

ital

Transf

orm

atio

n

Smart Things Management of reference data

Smart

User

Device

Social Media

Our “smart”

Services /

Products

Process

automation

(client/internal/

providers)

Collaboration

(Internal,

crowd

sourcing)

Predictive Analysis

Channel

management

(Physical/

digital)

Partners

(Physical/

digital)

External Data

sources

(Physical/

digital)

Dig

ital

Transf

orm

atio

n (20

% -

> 1

00%

)

Vectors of the transformation

Customer Experience

New Business Models

Operational efficiency

Insight

Les vecteurs de la transformationAmélioration de l’expérience utilisateur

Compréhension des clients/prospects

Compréhension du comportement– besoins, gains, difficultés - émotions

Identification des forces et faiblesses de l’expérience utilisateur actuelle

Mise en place de nouveaux canaux (mobile, social…) - engagement

Multiplication des points de contact, augmentation de la visibilité – attractivité

Mobile – géolocalisation agence la plus proche, carte de fidélité, paiement

Social – sentiments, veille, c2c Marketing

Segmentation des clients / prospects

Intégration des données internes et externes (localisation – mobile, sentiments – social)

Segmentation – cible des campagnes, personnalisation par groupes granular customer insight

Personnalisation services/produits & Interactions par segment / par utilisateurs

Personnalisation des produits/ services - self service, automated, pay per use

Personnalisation des interactions aux différents moments (ie .Connect – Engage – Convert – Services /

support – reward/inform – retain)

Intégration et performance des différents canaux de communication – digitaux et/ou physiques

Les vecteurs de la transformation Amélioration de l’efficience opérationnelle

Intégration de la personnalisation au sein de la production

Digitalisation des règles business

Intégration au sein du processus de production (3D Printing)

Intégration de services / applications externes à valeur ajoutée - SaaS

Commodités – ne pas reconstruire ce qui existe déjà

Niveaux application, plateforme et machine

Self service, automatisé, pay per use

Amélioration de la collaboration – extended workforce

Utilisation des plateformes de crowdsourcing (accélération de la résolution de problèmes, market insight

intérêt pour un produit, viabilité d’un produit, récolte de fonds, ) (Local Motors)

Déploiement de plateforme collaborative (ie. yammer) - anyplace, anywhere, anydevice

« Tap into the collective genius of your organisation »

Automatisation des processus internes/externes (agilité interne et externe)

Compréhension des faiblesses opérationnelles et des leviers associés

Les vecteurs de la transformation Innovation – évolution du business model

Business Model Evolution

Compréhension

Evaluation des scénarii d’évolution

Innovation Types

Transformation

Remplacement de produits/services

Création de nouveaux produits/services

Extension de produits/services

Failed fast, succeed faster

Customer driven innovation

Minimum viable products

Suivi temps réels de l’impact des innovations (Zara, …)

“These are the early days of this

transformation, so the most

important task for the CIO is to

devote time and resources to

learning as much as possible

about how digital business

provides the means to change

how the company does business,

and then to test these ideas to

find the ones that will have the

greatest impact on the industry.

CIOs should be on the lookout for

ideas that create new industries.

This has occurred in other parts of

business, such as when Apple

created the smartphone industry.”

Les vecteurs de la transformationInsight – la chaîne de valeur de l’information

Identification / intégration des sources de données pertinentes

Sources de données internes

Données externes publiques (media sociaux, localisation, climat, …) ie. collaborate.org

Données externes « privée » / partenaires (bcss, eHealth, bce, …)

Consolidation au sein d’un modèle de données d’entreprise (cdc, mdm)

Découverte temps réel par le business et data scientists

Outil intuitif d’exploration graphique temps réel

Découverte / compréhension précise des patterns/tendances business

Prise de décision temps réels – cf. innovation test nouveaux produits/services

Apprentissage

Automatisation de la découverte des patterns (Watson)

Publication de données (ie. Google maps) – Valorisation

Vente de patterns / vente de données sources

Publication via API pour les partenaires/écosystem

Intégration

Découverte

Apprentissage

Valorisation

… at the service of the transformation

Reduce operational costs

Grow market shareOptimise the image of the organisation

Shorten time2market

Attract new talentsCreate visibility towards the Y generation

Integration

Consultancy

BIG DATA MOBILITY CLOUD SOCIAL

Marketing

SOLUTIONS

What NRB can do

… at the service of the transformation

Reduce operational costs

Grow market shareOptimise the image of the organisation

Shorten time2market

Attract new talentsCreate visibility towards the Y generation

Integration

Consultancy

BIG DATA MOBILITY CLOUD SOCIAL

Marketing

SOLUTIONS

What NRB can do

Consultancy

Business model evolution

Digital maturity assessment

IT Portfolio assessment (apps, infra, sourcing)

Transition plan

Architecture

Governance of data and services

External data & services

Architecture of Applications & Infra

Intégration

Implementation flow

internal / external (sag, fuse)

Set up of data repository (cdc…)

Consultancy Services Consultancy – Architecture - Intégration

Digital

Business

Business

Model

Evolution

Consultancy

Data

Services

Selection

Architecture

SLA

Management

Integration

Data

Services

Design

Architecture

Data

Services

Integration

Integration

SFDC

eHR

Legacy

MobileRFI

Answers

RFP

Answers

Business / IT

Alignment

Consultancy

Business Architecture

(functions, information, …)

Technical Architectures

(applications, interfaces,

software, infra )

APM

Digital Maturity Assessment

Analysis of the IT budget

AS ISANALYSIS

Analysis of the evolution

scenarios and their business

cases

Technical architecture

(applications, interfaces,

software, infra)

Portfolio of services

Procurement strategy

TO BEDEFINITION

Identification of the work to do

Identification & description of

the projets and associated risks

Planning per project

Alignment with business

objectifs

Transformation budget (capex,

opex)

TRANSITIONPLAN

Validation of AS IS analysis

Understanding / structure of

business objectives

Business gains identification

Workshop to identiify the

“business model” evolutions

BUSINESSCOMITMENT

Set up collaborative

environment

Definition of objects

(applications, functions, …)

Definition of interfaces

(application, …)

Definition of data collections

METAMODEL

Consultancy servicesConsultancy services – on the road of the digital strategy

Tools Some References Team

NRB services The road to the digital strategy – technology, team, references

Utilities

ALG, Cile, Tecteo

Public sector

SPF Foreign affaires

SEPP - SPMT/ARISTA

Finance / Insurance

Ethias

Health Care

CHR Citadelle

FMSB, UNMS

10 Enterprise

Architects

Data CollectionsTemplates

(apps, infra, Budget, objectives,

It/bizz evaluation, …)

… at the service of your transformation

Reduce operational costs

Grow market shareOptimise the image of the organisation

Shorten time2market

Attract new talentsCreate visibility towards the Y generation

Integration

Consultancy

BIG DATA MOBILITY CLOUD SOCIAL

Marketing

SOLUTIONS

What NRB can do

Integration services

Customer SOA

HTML5 HTML5

Core Business

Services

Internal API - Services

B2B private API

Ext

ern

al

No

n e

xpo

sed

Exp

ose

d

PrivatePortal

Smart Devices

....

Core Functions

B2B Applications

…

Intranet

Applications Clients BO

Partner

API

Talent

Soft

…

…

Specific

…

Core Business

Services

Open

Public API

Third party Apps

Automatic Accès 3rd partiesInteractive Access for 3rd parties

Core Business

Services Analytical Services

Evolution vs revolution

Integration servicesIntegration – our library of services

Data of Public

Services

Data Vertical

Services

Data Generic

Services

Inventaire des flux de donnéesFlux existants

Accès registre national – bis

ePK – cadastre des pensions (avantages légaux et complémentaires en matière de pension)

Publiato – déclaration au FAT des accident par les organismes publiques (FAT – fond d’accident du travail)

BCE – copie synchrone de la BCE pour le RSPW

Intervat : liste clients, déclaration tva trimestrielle, relevés intercommunautaires

DoMyMove – information des changements d’adresse (push)

Signalétiques des collectivités publiques - mandataires (adminstrations, social, non marchand)

Car@test – centralisation des attestations de sinistres – publication par les organismes assureurs

Siabis – Inventaire des véhicules bénéficiant d’une couverture « assistance » - faciliter l’envoi du dépanneur

Sipass – Accès au dossier répressifs par l’assureur pour accidents de roulage

Autorisation de réparation ?

Inventaire des flux de donnéesFlux existants

Publication et consultation des procès verbaux de roulage

Expertises véhicules – montant de réparation – pièces types, …

DB2P - Déclaration et consultation des pensions complémentaires (2ème Pilier assurance vie) (12 flux)

Déclaration accidents de travail

Facture / notes de crédits

Publication des avis d’échéance – assurance (9 flux)

Publication du signalétique CRM SAP -> signalétique Mailchimp pour faciliter digital marketing

SecureEDI – envoi des domiciliations d’Ethias

Signalétique clients particuliers

Portefeuille produits clients particuliers

Marketing Sales Support Finance HR Vertical SolutionsC

olla

bBI

IT Solutions – dev ops

Integration servicesIntegration – modular deployment

Applications Core Business

Internal API - Services

Partner API

We Build Your

Smart Organization

NRB Services – data and services integrationIntegration services – technologies, teams, references

Tools Some References Team

Utilities

ALG, Tecteo

Public sector

SPW, Easi-Wal

OBFG – FAL 1 & 2

Finance / InsuranceEthias

Health Care

CHR Citadelle

NRBPrint Shop

MO

Digital Marketing

5 SOA Architects

5 Data Architects

10 SOA Dev/Analysts

2 SOA Operations

Specialists

THANK YOUWilliam Poos, Head of Consulting