Digitalizing Customer On-Boarding at Alpha Card

Today’s speakers

Darren Hart, CIO

Alpha Card

Paul Roberts, VP EMEA

Bizagi

Brief Introduction to Bizagi

Transformation Story: Customer On-Boarding at Alpha Card

Q&A – Your Chance to Ask Questions

Quick run through of what we’ll be talking about

Today’s session

We help organizations to

transform into digital businesses

Global customers and partners

PARTNERS

Transformation Story:

Alpha Card

Alpha Card

Payment Processing Services

What On-Boarding Was like Before

Paper based form that kicked off the on-boarding process

Multiple departments and applications including credit checking, approvals etc.

End-to-end process was taking 12 days to get a card to the customer

Why was this going to be difficult?

Time to on-board is critical in our market

Pressure to deliver extremely quickly

Needed to consolidate 40 different application forms

Business was separating into two at the time

So how did we approach the project?

Prioritise collaboration by getting IT and business in the same room

Enable integration with Remote Desktop Tool and legacy systems

Increase the visibility of data held in external systems

Why did we choose Bizagi?

Ease-of-use

Enterprise scalability

Integration

Previous programmes successful

Our Process Automation Platform

New Account On-boarding Process

Benefits

Project created greater transparency across the organization

Expedited Customer On-boarding process from 12 days to 2

Created a culture of digital process innovation across the business

But we’re not stopping there

The Bigger Challenge

New digital payment processing threats

Revitalising the Amex brand to serve a new younger market

Managing the expectation of consumers and merchants

No services currently delivered 100% digitally

What does 'Digital' mean to us?

Build a Digital layer around our business

Provide statements to customers via the web

Build mobile apps for consumer corporate &

merchant services to enable self service

Where do I recommend

you start?

This is where I started…

What are the moments of truth in our customer journey?

Where are the opportunities for us to operate in a different way?

How can we unlock competitive advantage in our industry?

CIO/Head of Digital Checklist

30 Days Gain stakeholder buy-in early on

Get your program up and running

Instil confidence in your chosen technologies through proof of concepts

Get digital visible in the organization with an awareness campaign

CIO/Head of Digital Checklist

60 Days Start to build a digital competence group

Align your digital roadmap to your strategic drivers at a corporate level

Deliver some 'quick wins' to the business

CIO/Head of Digital Checklist

90 Days Start building towards a Center of Excellence

Embed a method for rapid delivery of digital solutions

Continually measure and improve your digital performance

Keep a focus on digital awareness across the business

Thank You

WhitepapersCase Studies

For more information visitwww.bizagi.com

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