Digital Marketing Solutions for Publishing, Media & Entertainment | Lyris

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Optimize, automate and personalize content to connect and engage audiences with tailored email and digital marketing solutions for media planners and publishers. Visit http://lyris.com/us-en/solutions/media-and-publishing-marketing to upgrade your audience messaging platform.

Text of Digital Marketing Solutions for Publishing, Media & Entertainment | Lyris

  • Copyright 2014 Lyris, Inc. All rights reserved.

    Personalize to MonetizeKeep your Audience Engaged with the Lyris Audience Messaging Platform

    Publishing, Media, & Entertainment Solutions Brief

    2014

  • 2 Copyright 2014 Lyris, Inc. All rights reserved.

    Experience serving the email marketing needs of B2C and B2B publishers, media,

    daily news, entertainment.

    Lyris Experience in Publishing and Media

    Over 5,000 customers worldwide trust Lyris, including many in the publishing, media, and entertainment industries.

  • 3Copyright 2014 Lyris, Inc. All rights reserved.

    Solutions that Solve Key Business Challenges

    Sell more subscriptions and deliver more ad impressions.

    Drive revenue from email marketing.

    Deliver content value to all subscribers.

    Keep audiences engaged and loyal.

    Adapt to mobile device proliferation and increased audience control.

  • 4 Copyright 2014 Lyris, Inc. All rights reserved.

    How Lyris Can Help

    Target and engage audiences with personalized email content.

    Richsegmentationandanalyticsbasedonasingleviewofyouraudience

    Behavior-basedtargetingofpersonalizedcontent

    Automatedcontentfeeds

    Advancedtriggers,A/Bsplittestingdesignedtoenforceemailbestpractices

  • 5 Copyright 2014 Lyris, Inc. All rights reserved.

    How Lyris Can Help

    Reach the inbox more often.

    LyrisAdvancedDeliveryManagementConsoleandOptimizationSolution

    LyrisAdvancedEngagementAnalytics

    Emailanatomyandmobileoptimizationbestpractices

    Programdesignandstrategy

    Emailpreviewsacross30+devicesandemailclients

    DeliveryMonitor

    Spamfilteranalysis

  • 6 Copyright 2014 Lyris, Inc. All rights reserved.

    How Lyris Can Help

    Manage messaging across all your brands.

    Tieredaccessmodelaccommodatesmultiplepropertieswithindividualreportingandvisibilityacrossorganizations.

    Enforcebrandandcontentidentitywiththeuseoflockedtemplates.

    NationalPublicRadio

    Sub-Orgs

    Settemplatestoenforcecorporatebranding

    Findspecificreportspersub-org

    KPLU

    OBP

    WGMU

    KIOS

    NCPR

    WFAE

    WDET

    WKAR

    KERA

    WYPR

    WXPN

    KWMUWRTI

    HeadOrganization

  • 7 Copyright 2014 Lyris, Inc. All rights reserved.

    How Lyris Can Help

    Measure and optimize performance.

    Viewdetailedperformancemetricsattheindividualmessageandcampaignlevel.

    Evaluatetheeffectivenessofcontentwithoverlayheatmapreporting.

    Easilyconnectwithanydataanalyticsinitiativetoderiveadditionalmessagingopportunities.

    154 Clicks146 Clicks

    136 Clicks

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    174 Clicks

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    109 Clicks 111 Clicks

    119 Clicks

    128 Clicks

    102 Clicks

    101 Clicks

    Email Click/Heat Map

  • 8 Copyright 2014 Lyris, Inc. All rights reserved.

    How Lyris Can Help

    Easily integrate audience data.

    Integratewithallyoursubscriberregistrationdata,contentmanagementsystems,Webanalytics,andotherapplicationsmoreeasilyandquickly.

    Adapttoyouruniqueneedsbylayeringdigitalmessagingcapabilitiesintoyourproprietarymediaoutlets,applications,orchannels.

    Digital Channels

    Traditional Media Analytics Databases

    and Tools

    EnterpriseData

    CRM

    3rd Party Data

    SocialBehavior

    Mobile andCloud Apps

    Sharing Services

    Subscriptions and Media Downloads Content Management

    Systems

  • 9 Copyright 2014 Lyris, Inc. All rights reserved.

    Start with the Basics

    Welcome Program toincreasesubscriberengagementandROI

    Preference Center tocapturevaluablesubscriberdataforsegmentingandtargeting

  • 10Copyright 2014 Lyris, Inc. All rights reserved.

    Start with the Basics

    Real-Time Retargetingforsubscriptionormediasales

    Cross-Promote Content

  • 11 Copyright 2014 Lyris, Inc. All rights reserved.

    Loyalty and Win-Back Programs:Subscriptionwelcomethroughre-engagement

    Start with the Basics

    Live Email Content todriveaudiencestoupcomingmediaeventsandothertime-basedpromotions

  • 12 Copyright 2014 Lyris, Inc. All rights reserved.

    Lyris provides all the resources you need.Small Marketing Team?

    Strategic Services Email Audit and Roadmap

    Digital Marketing Expert Guidance

    Design and Content Review

    Segmentation Analysis

    List Growth Strategy and Plan

    Automation Campaigns

    Deliverability Daily Monitoring

    Block Identification & Removal

    Weekly Delivery View Reports

    Deliverability Consultation

    Dedicated IP Set-Up

    Reputation Audit

    IP Ramp-Up

    Program Strategy

    Creative Services Email Design

    Email Template Development

    Mobile Optimization

    Social Forms

    Technical Services API Success Package

    Custom Reporting

    Other Custom Development

    Data Services Data Migration & Mapping

    Systems Integration

    Data Cleansing

    Training Online User Training

    Custom Training

    Data Mining & Analytics Training

    Analysis and Reporting

    Social Integration

    Welcome Program Definition

    Multi-variate Split Testing Package

    Mobile Optimization

  • 13 Copyright 2014 Lyris, Inc. All rights reserved.

    Applications to AUTOMATE customer engagement

    Open architecture to EXTEND, integrate, and adapt for best fit

    Expertise to OPTIMIZE experience, revenue, and reach

    Why Lyris?

    Lyris uniquely delivers the core components of an Audience Messaging Platform

  • 14Copyright 2014 Lyris, Inc. All rights reserved.

    North America

    UnitedStates Corporate HQ 6401 Hollis Street, Suite 125 Emeryville CA 94608 USA

    Toll-free +1800 768 2929 Intl. +1510 844 1600 Fax +1510 844 1598

    Europe EMEA

    UnitedKingdom 1 Vincent Square Victoria, London SW1P 2PN

    Main +020 7630 2960 France +33 176 66 0023 Sales +020 7630 2961 Support +020 7630 2962

    Latin America

    Argentina Luis Mara Campos Ave. 1061 3rd floor (C1426BOI) Ciudad Autnoma de Buenos Aires

    Main +54 11 4777 2557 Mexico +52 55 4170 8541

    Brazil Rua Olimpadas 205 4th floor (04551-000) Vila Olmpia So Paulo, SP, Brazil

    Main +55 11 3711 5698

    Asia Pacific

    Australia APAC Sydney Headoffice 46 Market Street Level 4, Suite 404 Sydney, NSW Australia

    Phone +61 2 9299 1118 Support +1800 179 675

    Contact

    About Lyris, Inc.

    With more than 20 years experience, Lyris is a global leader of innovative email and digital marketing solutions that help companies reach audiences at scale and create personalized value at every touch point. Lyris products and services empower publishers to design, automate, and optimize experiences that facilitate superior engagement, increase conversions, and deliver measurable business value. The Lyris solutions portfolio is uniquely comprised of award- winning messaging automation software, digital marketing strategy and deliverability services, and a componentized and flexible integration framework that revolutionizes the way marketers can extend digital messaging across the enterprise. More than 5,000 companies worldwide partner with Lyris to manage connected customer communications. Learn more at www.lyris.com.

    lyris.comCopyright 2014 Lyris, Inc. All rights reserved.

    Call 888.465.9747 or email sales@lyris.com to talk with a Lyris solutions consultant today!

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