Let's get phygital! Slides from the first Eccomplished Digital In-Store Transformation Showcase (July 2013). Showcasing two technologies that are reinventing retail spaces and the in-store customer experience by combining the digital and physical retail worlds.
Slide 1
11 July 2013
Digital in-store transformation showcase
Stephen MillardFergal DowneySean OSullivan
Lets get phygital
Digital transformation of retail is moving at an incredible
space
Strategic imperative for retailers to re-invent their retail
footprint, while maximizing brand value of physical stores
Intense competition to serve, engage and retain customers
Whats in it for you?
Creating a new retail future for your clients
Extending your reach into the physical world
Generating revenue
Strengthening relationships
Technology is blurring the lines between online and offline
commerce and a 'new retail' environment is emerging. eBay on their
partnership with Kate Spade Brands
The Challenge
About Eccomplished
Working exclusively with emerging retail technology
companies
Accelerating successful market entry and creating a platform for
international growth
Engaging new entrants with complementary technologies and
partners and building engagement with retail decision makers
Providing a unique combination of expertise, retail knowledge
and industry relationships
High attrition rateReality is even though UK is the most active
VC market in Europe, we still lag well behind the US.According to
Nesta, UK venture capital was $2.4bn in 2012, in the US it was
$41bn !!
Talk to entrepreneurs all the time and Its tough
Reality is even though UK is the most active VC market in
Europe, we still lag well behind the US.According to Nesta, UK
venture capital was $2.4bn in 2012, in the US it was $41bn !!
5
A selection of our clients
About BoscaBox
BoscaBox is an Android based in-store digital media platform
that allows businesses build a network of displays for a fraction
of the costs associated with traditional DOOH media solutions.
BoscaBox allows clients update, monitor, and manage a range of
in-store applications from a single online management platform.
BoscaBox integrates directly to example Magento or Demandware or
via rich product feeds through Intelligent Reach
OFF
=
ON
ENGAGE
NETWORK
Developing interactive tools to help customers choose the
product that suits them.
Building an In-store Digital Network
Manage the solution through our web app to 10 or 800 stores.
About LocalSocial
In-store engagement
Delight
Reward
Engage
Greet on arrival
Walk-in points and offers
Start the conversation
Offers based on where you are in the store
Hands-free promotions
Zone based rewards
Integrate identity (Store card, social)
RAOK
Real time signals
Use LocalSocial Library in you app
Configure Location Offers, Loyalty and more at LocalSocial
Cloud
Beacons
Deploy, promote & measure
Push-pull
Added advantage for the retailer of a facebook connection with
the customer, and a true example of creating a seamless online and
offline experience.
Customer enters the store
The staff member can then go to the customer who needs
assistance
The staff member can use this to be the customers "personal
shopper" for those items
Screen features QR/NFC incentive to download app with one tap
and start to gain rewards
This opens an image of the product in Facebook - they can add a
message and share/messagee.g. "what does everyone think of this
top?" or "Will I get these tiles?
The customer taps their phone on the screen using a QR code or
NFC
When the customer finds something they like they send the detail
to staff members tablet
Customer shops the lookbook on a large digital display
Customer approaches the screen
Points awarded
The Consumer: He/She does not have the store's app
already.Journey:Enters the store.Consumer approaches
screen.Consumer shops the lookbook on a large digital display.When
they find something they like they can send this detail to a member
of staffs tablet device - perhaps using proximity devices to
share?The staff member can then go to the consumer who needs
assistance. They will have the info from the screen on their
device.The staff member can use this to be the consumer's "personal
shopper" for those items.Next, the consumer could tap their phone
on the screen using a QR code or possibly NFC?This opens an image
of the product in their Facebook newsfeed where they can add a
message and share/message, e.g. "what does everyone think of this
top?" or "Will I get these tiles?".Added advantage for the retailer
of a facebook connection with the consumer, and a true example of
creating a seamless online and offline experience.Screen features
QR/NFC incentive to download app with one tap and start to gain
rewards
11
The staff member can become the customers personal shopper for
those items
Consumer is rewarded for this interaction.
When the customer finds something they like, they can send
detail to staff member, and ask for help
Customer enters the store and the app is opened by beacon
The customer is incentivised to engage with screen and
browse
Customer shops the lookbook on a large digital display
The customer can send same details to friends on social media
(Facebook) can phone a friend while in store
e.g. "what does everyoneThink of this top?" or Will I get these
tiles?
Added advantage for the retailer of a facebook connection with
the customer, and a true example of creating a seamless online and
offline experience.
Points awarded
Points awarded
The look book
Clear call to action buttons
High Res images of look taking up most of the screen
High Res, large format screen in portrait mode
Simple, bright navigation
The look book
Slide out detail
Share it through Social Media
Slide out detail
Navigation through the Lookbook
Call a member of the staff to shop for you
Demonstration of proximity in action
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@eccomplishedwww.eccomplished.com
