Digital futures museum websites at ma 2014

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    03-Dec-2014

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A 20 min session delivered at the 2014 Museums Association conference in Cardiff. The session took place in the afternoon on Thursday 9 October. It has the title of What Makes the Perfect Museum Website? and the aim was to give delegates a chance to think about how their own websites work and what could be changed and improved. I spoke about the importance of using museum websites from a marketing point of view, with a primary focus of driving visitors through the door of the museum, while the other speaker would look at sites from a curatorial or educational side - i.e talking more about online content and community. We looked at the ways these approaches differ, how they can work together, and the various challenges each raises.

Transcript

  • 1. DIGITAL FUTURES:MUSEUM WEBSITES@zakmensah / Head of DigitalMuseums Association Conference

2. Zak Mensah+44 (0)777 522 7272zak.mensah@bristol.gov.ukzakmensah.co.ukbristolmuseums.org.uk@zakmensah 3. What Makes the PerfectMuseum Website?(see notes section) 4. User needs 5. Digital Principles1. Users at the heart2. Evaluation3. Digital services4. Build digital skills5. Experiment6. Collaboration (Partnerships)7. Sustainability8. Open practices 6. Designing for four screens 7. Listening 8. ContentStrategy 9. ...online, you dont have a captive audience.You have a multi-tasking, distracted, read-to-leave-your-site-at-any-time audience who hasvery specific goals in mind.If your content doesnt meet those goals,and quickly, they will leave. 10. Content strategy plans for the creation,publication, and governance ofuseful, usable content.http://alistapart.com/article/thedisciplineofcontentstrategy 11. Basic Principles Good content is appropriate Good content is useful Good content is user-centred Good content is clear Good content is consistent Good content is concise Good content is supportedThe Elements of Content Strategy by Erin Kissane 12. Measurement 13. Do these1. User needs2. Listening3. Improving our web literacies together