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Presented at the 2010 American Association of Museums conference.
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08:49 PM 08:49 PMAAM 2010 Slide 1
Developing Electronic Educational Content for Museums
Developing Electronic Educational Content for Museums
08:49 PM 08:49 PMAAM 2010 Slide 2
Developing Electronic Educational Content for Museums
2010 Educational Technology Think Tank
08:49 PM 08:49 PMAAM 2010 Slide 3
Developing Electronic Educational Content for Museums
Think Tank ParticipantsWillamarie Moore
MFA Boston
Tina Olson
Portland Museum of Art
Tim Svenonious
SFMOMA
Marc Mayer
Art21
Sarah SchultzSusan Rotilie
Robin DowdenAbby AndersonWalker Art Center
Sheila McGuireTreden WagonerMinneapolis Institute of Art
Kris Wetterlund
Scott Sayre
Sandbox Studios
08:49 PM 08:49 PMAAM 2010 Slide 4
Developing Electronic Educational Content for Museums
Full Think Tank Recommendations
http://bit.ly/attA9h
08:49 PM 08:49 PMAAM 2010 Slide 5
Developing Electronic Educational Content for Museums
08:49 PM 08:49 PMAAM 2010 Slide 6
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 6
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 7
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 7
Art21 EducatorsArt21 EducatorsArt21 EducatorsArt21 Educators
Marc Mayer - Art21
08:49 PM 08:49 PMAAM 2010 Slide 8
Developing Electronic Educational Content for Museums Susan Rotilie - Walker Art Center
08:49 PM 08:49 PMAAM 2010 Slide 9
Developing Electronic Educational Content for Museums
Art Finder Art Collector
Susan Rotilie - Walker Art Center
08:49 PM 08:49 PMAAM 2010 Slide 10
Developing Electronic Educational Content for Museums
What can museum-basededucational technology do well?
08:49 PM 08:49 PMAAM 2010 Slide 11
Developing Electronic Educational Content for Museums
Slide 11
What can museum-basededucational technology do well?
> Break down physical and geographic barriers.
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 12
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 12
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 13
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 13
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 14
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 14
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 15
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 15
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 16
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 16
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 17
Developing Electronic Educational Content for Museums
Slide 17
What can museum-basededucational technology do well?
> A single product can support the learning styles and interests of multiple audiences.
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 18
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 18
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 19
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 19
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 20
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 20
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 21
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 21
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 22
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 22
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 23
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 23
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 24
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 24
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 25
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 25
What can technology do well?
> Sharing process, product and revision while integrating community feedback.
> Captures content (people, processes and events) with unscripted spontaneity.
Marc Mayer - Art21
08:49 PM 08:49 PMAAM 2010 Slide 26
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 26
Marc Mayer - Art21
08:49 PM 08:49 PMAAM 2010 Slide 27
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 27
Marc Mayer - Art21
08:49 PM 08:49 PMAAM 2010 Slide 28
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 28
Marc Mayer - Art21
08:49 PM 08:49 PMAAM 2010 Slide 29
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 29
Marc Mayer - Art21
08:49 PM 08:49 PMAAM 2010 Slide 30
Developing Electronic Educational Content for Museums
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08:49 PM 08:49 PMAAM 2010 Slide 31
Developing Electronic Educational Content for Museums
08:49 PM 08:49 PMAAM 2010 Slide 32
Developing Electronic Educational Content for Museums
What can museum-basededucational technology do well?
> Web Interactivity provides models that can be customized and dynamic.
Susan Rotilie - Walker Art Center
08:49 PM 08:49 PMAAM 2010 Slide 33
Developing Electronic Educational Content for Museums Susan Rotilie - Walker Art Center
08:49 PM 08:49 PMAAM 2010 Slide 34
Developing Electronic Educational Content for Museums Susan Rotilie - Walker Art Center
08:49 PM 08:49 PMAAM 2010 Slide 35
Developing Electronic Educational Content for Museums Susan Rotilie - Walker Art Center
08:49 PM 08:49 PMAAM 2010 Slide 36
Developing Electronic Educational Content for Museums Susan Rotilie - Walker Art Center
08:49 PM 08:49 PMAAM 2010 Slide 37
Developing Electronic Educational Content for Museums Susan Rotilie - Walker Art Center
08:49 PM 08:49 PMAAM 2010 Slide 38
Developing Electronic Educational Content for Museums
What are some of the greatest challenges in working with educational technology?
08:49 PM 08:49 PMAAM 2010 Slide 39
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 39
Greatest challenges
> Engaging educators in iterative, technology-based work processes.
> User expectations that content creators use state-of-the-art, intuitive methods and technologies.
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 40
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 40
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 41
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 41
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 42
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 42
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 43
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 43
Greatest challenges
> Hard to manage massive amounts of fragmented static content
Marc Mayer - Art21
08:49 PM 08:49 PMAAM 2010 Slide 44
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 44
Greatest challenges
> Hard to manage massive amounts of fragmented static content
> Sustainability of technological platforms, resources and hardware
Marc Mayer - Art21
08:49 PM 08:49 PMAAM 2010 Slide 45
Developing Electronic Educational Content for Museums
Challenges
A dynamic online environment needs to be attended to
Susan Rotilie - Walker Art Center
08:49 PM 08:49 PMAAM 2010 Slide 46
Developing Electronic Educational Content for Museums
Challenges
A dynamic online environment needs to be attended to
> Communities of users need cultivating and tending
Susan Rotilie - Walker Art Center
08:49 PM 08:49 PMAAM 2010 Slide 47
Developing Electronic Educational Content for Museums
Challenges
A dynamic online environment needs to be attended to
> Communities of users need cultivating and tending
> No content is ever “set in stone”
Susan Rotilie - Walker Art Center
08:49 PM 08:49 PMAAM 2010 Slide 48
Developing Electronic Educational Content for Museums
Challenges
A dynamic online environment needs to be attended to
> Communities of users need cultivating and tending
> No content is ever “set in stone”> Technology is ever changing
Susan Rotilie - Walker Art Center
08:49 PM 08:49 PMAAM 2010 Slide 49
Developing Electronic Educational Content for Museums
Challenges
A dynamic online environment needs to be attended to
> Communities of users need cultivating and tending
> No content is ever “set in stone”> Technology is ever changing > Conclusion: Dynamic technology projects
need to become part of the work flow for staff going forward
Susan Rotilie - Walker Art Center
08:49 PM 08:49 PMAAM 2010 Slide 50
Developing Electronic Educational Content for Museums
Recommendations for developing electronic educational content for
museums.
08:49 PM 08:49 PMAAM 2010 Slide 51
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 51
Recommendations
> Involve multiple stakeholders in the beginning – Collaboration and buy-in from target audience
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 52
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 52
Recommendations
> Involve multiple stakeholders in the beginning – Collaboration and buy-in from target audience
> Provide context for how material is designed to be used (learning, audience, timeliness)
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 53
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 53
Willamarie Moore - MFA Boston
08:49 PM 08:49 PMAAM 2010 Slide 54
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 54
Recommendations
> Develop trust and respect users as producers - foster and invest in crowd-sourcing.
Marc Mayer - Art21
08:49 PM 08:49 PMAAM 2010 Slide 55
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 55
Recommendations
> Develop trust and respect users as producers - foster and invest in crowd-sourcing.
> Cultivate community of learners.
Marc Mayer - Art21
08:49 PM 08:49 PMAAM 2010 Slide 56
Developing Electronic Educational Content for Museums
08:49 PMAAM 2010 Slide 56
Recommendations
> Develop trust and respect users as producers - foster and invest in crowd-sourcing.
> Cultivate community of learners.
> Strengthen bonds and relationships that are made in person.
Marc Mayer - Art21
08:49 PM 08:49 PMAAM 2010 Slide 57
Developing Electronic Educational Content for Museums
Recommendations
> If you decide to develop an interactive web site with user-created content, consider developing a “soft criteria” (guidelines and models) for user submitted content.
Susan Rotilie - Walker Art Center
08:49 PM 08:49 PMAAM 2010 Slide 58
Developing Electronic Educational Content for Museums
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Susan Rotilie - Walker Art Center
08:49 PM 08:49 PMAAM 2010 Slide 59
Developing Electronic Educational Content for Museums
What roles can museums play in supporting the development of educational content?
08:49 PM 08:49 PMAAM 2010 Slide 60
Developing Electronic Educational Content for Museums
What roles can museums play in supporting the development of educational content?
> Adopt a broader definition of what our content is, including the embracing of a more informal voice
08:49 PM 08:49 PMAAM 2010 Slide 61
Developing Electronic Educational Content for Museums
What roles can museums play in supporting the development of educational content?
> Adopt a broader definition of what our content is, including the embracing of a more informal voice
> Recognize and value their role as a public content provider
08:49 PM 08:49 PMAAM 2010 Slide 62
Developing Electronic Educational Content for Museums
What roles can museums play in supporting the development of educational content?
> Adopt a broader definition of what our content is, including the embracing of a more informal voice
> Recognize and value their role as a public content provider
> Provide a system for rapidly responding to opportunities to capture media (documentation)
08:49 PM 08:49 PMAAM 2010 Slide 63
Developing Electronic Educational Content for Museums
What roles can museums play in supporting the development of educational content?
> Adopt a broader definition of what our content is, including the embracing of a more informal voice
> Recognize and value their role as a public content provider
> Provide a system for rapidly responding to opportunities to capture media (documentation)
> Develop standards for the craft of capturing content - interview processes, content and production standards
08:49 PM 08:49 PMAAM 2010 Slide 64
Developing Electronic Educational Content for Museums
What roles can museums play in supporting the development of educational content?
> Develop systems and processes for facilitating production, work flow, integration and access
08:49 PM 08:49 PMAAM 2010 Slide 65
Developing Electronic Educational Content for Museums
What roles can museums play in supporting the development of educational content?
> Develop systems and processes for facilitating production, work flow, integration and access
> Develop technical knowledge within in-house staff to guide development, even if it is performed by external contractors
08:49 PM 08:49 PMAAM 2010 Slide 66
Developing Electronic Educational Content for Museums
What roles can museums play in supporting the development of educational content?
> Develop systems and processes for facilitating production, work flow, integration and access
> Develop technical knowledge within in-house staff to guide development, even if it is performed by external contractors
> Value the importance of collecting and archiving electronic media and documentation as much as accessioned items
08:49 PM 08:49 PMAAM 2010 Slide 67
Developing Electronic Educational Content for Museums
What roles can museums play in supporting the development of educational content?
> Develop systems and processes for facilitating production, work flow, integration and access
> Develop technical knowledge within in-house staff to guide development, even if it is performed by external contractors
> Value the importance of collecting and archiving electronic media and documentation as much as accessioned items
> Build knowledge of best practices and uses of educational technology through staff, director, and Board training
08:49 PM 08:49 PMAAM 2010 Slide 68
Developing Electronic Educational Content for Museums
Questions, Questions, Questions
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