FOR A GLOBAL AUDIENCE

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DEVELOPING A SAAS PRODUCT

THE GROUND WITH YOUR SAAS PRODUCT

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8 TIPS FOR TAKING OFF

#1 USER EXPERIENCE FIRST

1. Get users to try your product using the freemium model or offering free trials.

2. Afterwards it’s time to convince users that your product is all they’ve been looking for.

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⟶ The most essential part in this process is an immaculate USER EXPERIENCE. If you’re not

meeting your local customers’ expectations, you won’t reach the aimed conversion rate.

#2 VALIDATE IDEAS AND PROTOTYPES QUICKLY

− Software needs to be useful and usable. Pinpoint critical features by employing prototype validation.

− We’re working on a new solution for enhanced website and web shop translation. Making the first version public we aim to achieve 2 goals:

1. Users can experience the simplicity and ease of use of our new translation solution.

2. We want to collect feedback via an integrated poll, so users can rank our product.

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#3 RELEASE EARLY, RELEASE OFTEN

− Ship it and ship it fast to grab first mover

advantage in new markets.

− Observe holidays and breaks before

entering a market.

− Timing of a launch is crucial especially

when depending on seasonality.

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#4 FOLLOW KISS (KEEP IT SIMPLE, STUPID)

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− Keep your product simple!

− Focus on simplicity, clearness and how intuitively your product can be used.

− KISS affects more areas despite product development: customer support, marketing …

− Your customers are the once using your product daily, so they can best verify your it.

#5 COLLECT FEEDBACK AT EVERY POSSIBLE STEP

− Your customers give you the best answers

to user experience questions.

− Here’s a list of fast ways to collect feedback:

1. Survey: Create surveys using tools like

SurveyMonkey for complex pollls. Google Forms

is easy to use and recommendable for smaller

ones. Make sure your questionnaire is short

(KISS).

2. Feedback tools: Tools like Usersnap can be

integrated into your SaaS product to streamline

the feedback process.

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#5 COLLECT FEEDBACK AT EVERY POSSIBLE STEP

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3. In-app support as feedback channel: We’ve integrated Intercom in LingoHub for better customer

interaction. Although it’s not a typical feedback channel our customers are likely to use it for giving

feedback on our product.

4. Direct contact: Still, reaching out to your customers directly comes along with the most profound

feedback.

⟶ Don’t forget to send thank you emails. Show your users that you appreciate the fact that they

spent their valuable time to give feedback.

#6 EVERYTHING IN THE CLOUD

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− Work anywhere. Users are completely device and location independent working with a

cloud based SaaS product.

− Lower costs of entry. There’s no need for users to buy expensive hardware. Thus,

investments are kept at a minimum.

− Pay as you go. Most SaaS products are based on a subscription model making costs

predictable. LingoHub’s subscription plans for example scale as teams or projects grow.

− Painless upgrades. Usually updates are regularly processed by SaaS providers, so users

profit without further payment.

#7 LANGUAGES ARE THE NEW MUST-HAVE

− There are more than 2,700 languages spoken worldwide.

− Good news! By adding just 12 languages your SaaS product will cover 80% of all internet

users.

− In 2015, 25 languages have been required to reach incredible 90% of the worldwide

online audience.

− Experts say that by 2020 48 languages will be required to cover 90% of all internet users.

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#8 ADD MULTIPLE PAYMENT OPTIONS AND LOCALIZE PRICES

− Prospects mostly don’t feel comfortable

paying for a product in a different

currency. Hence, localizing prices is the

bare minimum you should do when

selling your product to a global audience.

− Supporting US Dollar, British Pounds and

Euros, we already cover the local currency

of more than 700 million internet users.

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BROUGHT TO YOU BY LINGOHUB

ANJA OBERMÜLLERBUSINESS DEVELOPMENT & MARKETING AT LINGOHUB

anja.obermueller@lingohub.com@LingoHub@anjaobermuellerRead the whole article.

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