DESIGN THINKING IN CORPORATE DNALionel Mohri, @D4Change

Design Strategist, Intuit

Co-Founder, Hummus Apparel

From : Poh, M.Z., Swenson, N.C., Picard, R.W., "A Wearable Sensor for Unobtrusive, Long-term Assessment of Electrodermal Activity," IEEE Transactions on Biomedical Engineering, vol.57, no.5, pp.1243-1252, May 2010. doi: 10.1109/TBME.2009.2038487

Our version of the classroom

The real world

inspirationrigor

A culture of innovation and experimentation

Evoking positive emotion by going beyond customer expectations in delivering ease and benefit throughout their journey.

...and people will tell others about their awesome experience.

Design for Delight.

“Design for Delight is our number 1 weapon and there is no #2”

- Scott Cook, Intuit Founder

HOW MIGHT WE CREATE A CULTURE OF ENTREPRENEURSHIP & EXPERIMENTATION?

It’s simple*…

EMPOWER ENABLE EXPECT

*try at your own risk

Democratize Innovation

Create space for passion

Use it weekly

10% to explore your passion

Use it weekly Accumulate blocks of time

Lead with experiments

assumptions

leap of faith

MVP

vision

metrics

validated learning

lean

build

hypotheses

pivot

persevere

lean experiment

Experiment to validate Experiment to learn

Help leaders redefine their roles

lessons learned

no vision. no pivot.

scrappy does not mean crappy.

simple rules can change behaviors.

skip the head.go for the gut.

there is no right answer

there is no right answer other than getting started…