Design for the Wisdom of CrowdsDerek Powazek, SXSW Interactive, 15 March 2009

James Surowiecki is a genius.

wikipedia.org/wiki/Francis_Galton

Change Jar

Most Emailed Stories

P2P File Sharing

Stock Market

Thanks toothpastefordinner.com

Thanks xkcd.com

Elements of Wise Crowds (Surowiecki)

DiversityIndependence

DecentralizationAggregation

Bringing WOC Online

Small Simple TasksLarge Diverse GroupsDesign for Selfishness

Result Aggregation

Small Simple Tasks

hotornot.com

threadless.com/submission/197749

newsassignment.net

Large Diverse Groups

Design for Selfishness

threadless.com/submit

google.com/search?q=apple

flickr.com/photos/tags/apple/clusters

Result Aggregation

favrd.com

The Heisenberg Problem

flickr.com/explore/interesting/2009/03/13

flickr.com/explore/interesting/7days

threadless.com/submission/197131

io9.com/5148604

Popularity Does Not Have to Rule

amazon.com/product-reviews/B000BNI90Y

Implicit vs Explicit Feedback

Explicit Feedback: Voting & Rating

Explicit Feedback: Voting & Rating

Implicit FeedbackImplicit Feedback

PageviewsSearchesVelocity

Interestingness

Design Matters

Color & Shape

Red vs Blue

Putting It All Together

Click! brooklynmuseum.org/exhibitions/click

getsatisfaction.com/apple

getsatisfaction.com/apple

getsatisfaction.com/apple

getsatisfaction.com/apple

getsatisfaction.com/apple

Seeing Things

The End

www.powazek.com