Speaker: Denis Kotlar, M.Sc. EE

CEO of Envox d.o.o. and Renzoo Ltd

Serial entrepreneur, 17 years of experience in running ICT companies, Renzoo is the 4th company

Renzoo is a Google AdWords-like mobile buzz marketing service for small (long tail) advertisers and marketing agencies which enables them to create and run various mobile campaigns in the matter of minutes

Secured 485 KEUR for Renzoo R&D (70% comes from BICRO Croatia as a conditional loan, rest from the existing Envox d.o.o. operation)

Non-profitable, R&D in final stage (closed Beta)

Number of pilot campaigns have been run in Croatia

In talks with the regional mobile operator for possible partnership / licensing

Renzoo Ltd registered as UK company with office in London

Achievements to date

Management TeamDenis Kotlar, CEO

Founder of Nexus d.o.o., Envox d.o.o., Alterbox

Co-founder Envox Group AB (www.envox.com), Sweden (VC-backed: Servisen, Intel Capital, IT Provider, Northzone, Eqvitec, Cubera)

Successful exit from Envox Group AB

Martin Vladic, CTO Ex-Chief Architect of Envox Group AB R&D

Highly skilled in C/C++ programming, Web technologies, team leading

Kruno Martinovic, COO A high profile IT professional with 20 years of international

experience across both, Europe and the US

Before joining Renzoo worked as an independent IT consultant

Some of his clients include CSFB, Ing Barings, Lloyd’s of London, Intel, NCR, MTV

Consumer portalwww.renzoopush.comCampaign reporting

Web service for small advertisers (SME) and agencies that want to promote their products / services / events to consumers through their mobile phones

Benefits: High ROI, higher response rate, easy and quick to create, run and monitor mobile campaigns

Advertisers can create complete campaigns by themselves without professional help and with very small marketing budgets

Support for special type of campaigns which leverages personal recommendations in order to increase visibility and viral spread

Product / Service

Campaign creation

Target Market

End customers: small advertisers (SME) and agencies with limited marketing budgets and resources,

Partnerships / affiliates: mobile operators, service providers whose business model is advertising

Market:

1. Croatia

2. Initial commercial focus on the UK

3. Expansion to the Europe and Middle East market

Potential: global market for mobile marketing and advertising will grow to about $13.9 billion in 2011 at 56% growth annually (source: eMarketer)

Competition: Admob (US), FlyTxt (UK), Wapple (UK), mGinger (India), Mobivity (US), Google mobile Adwords (US)

€’000s Y/E (x) 2009F 2010F 2011F 2012F 2013F

Sales 770 1,930 5,780 11,560 19,650Gross Profit 610 1,500 4,450 8,780 14,740

Net Profit -470 100 1,750 4,170 7,690Customers Nos. 160 400 880 1,672 2,843

Trading History & Forecast

Paid service with the attractive flat fee per campaign plus revenue from total messages sent out

Forecast based on:

Average No. of messages per campaign: 1,000

Average revenue per campaign: €200

Revenue share for affiliate: 60%

2nd round of investment at approx 1MEUR for:

product launch,

Sales & Marketing and

further product development

Pre-money valuation: approx. 2MEUR

33% to new investors

Expectation from an international investor: help with the networking and business development in the region

Possible exists:

1. through a strategic acquisition

2. possible listing on a secondary stock exchange market

Investment Proposition