Delivering Real-Time Business Value for Media

July 2013

Delivering Real-Time Business Value for

Media SAP Business Suite Powered by SAP HANA

Public

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2 Public

Consumers depend on individually customizable

delivery channels for information and entertainment.

Own the relationship with your audience ‒ understand

and predict their requirements and respond with

relevant content to instantly meet their needs.

Optimize the digital supply chain

Create new revenue streams with innovative offerings

Deliver rich experiences across platforms, meeting consumers

where they want to be served


The audience-centric media enterprise Align business operations with consumer needs

Create compelling

content

Forecast costs to develop, produce, and distribute

content with real-time simulations of planning and

costing scenarios

Maximize production capacity, reduce schedule

slippage, and allocate resources optimally

Monetize content Use a central repository for data from applications

and Web sources like social media, delivering a true

360-degree view of each audience member’s

behavior

Leverage real-time analysis of consumer context for

precise targeting of personalized products and offers

Accelerate and

optimize financial

processes

Speed up financial reconciliation

Minimize days sales outstanding


SAP Business Suite powered by SAP HANA The next-generation business platform

Real-time business

In-memory

Business

transactions

Digital

connections

Collaborative

business

Cloud Social

Big Data Mobile

One platform bringing it all together

Advanced

analytics


Industry value map for media Transforming to the new digital market

Compelling Content Creation

Media Planning

Acquire and Manage Content

Production Management and Accounting

Audience Monetization

Customer and Service Usage Analysis

Social Media Analysis and Audience Engagement

Cross Platform Advertising Sales

Media Content Monetization

Marketing and Brand Management

Rights Management and License Sales

Newspaper and Magazine Subscription

Premium Content Subscription

People and

Talent

Core Human Resources

and Payroll Talent Management

Time and Attendance

Management

Workforce Planning and

Analytics

Finance Financial Performance

Management

Accounting and

Financial Close

Treasury and Financial

Risk Management

Collaborative Finance

Operations

Enterprise Risk and

Compliance Management

Procurement Supplier Discovery and

Lifecycle Management

Strategic Sourcing and

Contracting

Procurement and Order

Collaboration

Collaborative Invoice to

Pay Commodity Management

IT Management Application Lifecycle

Management

IT Infrastructure

Management

IT Portfolio and Project

Management IT Service Management

IT Strategy and

Governance

Press Distribution

Content to Cash

Technology

Solutions

Analytics Consumer Experience Data Management Enterprise Mobility

SAP HANA platform

Application Development

and Integration


Compelling Content Creation

Media Planning

Acquire and Manage Content

Production Management and Accounting

Audience Monetization

Customer and Service Usage Analysis

Social Media Analysis and Audience Engagement

Cross Platform Advertising Sales

Media Content Monetization

Marketing and Brand Management

Rights Management and License Sales

Newspaper and Magazine Subscription

Premium Content Subscription

People and

Talent

Core Human Resources

and Payroll Talent Management

Time and Attendance

Management

Workforce Planning and

Analytics

Finance Financial Performance

Management

Accounting and

Financial Close

Treasury and Financial

Risk Management

Collaborative Finance

Operations

Enterprise Risk and

Compliance Management

Procurement Supplier Discovery and

Lifecycle Management

Strategic Sourcing and

Contracting

Procurement and Order

Collaboration

Collaborative Invoice to

Pay Commodity Management

IT Management Application Lifecycle

Management

IT Infrastructure

Management

IT Portfolio and Project

Management IT Service Management

IT Strategy and

Governance

Press Distribution

Content to Cash

Technology

Solutions

Analytics Consumer Experience Data Management Enterprise Mobility

SAP HANA platform

Application Development

and Integration

Industry value map for media Real-time value for key end-to-end processes

Highest real-time

business value

for media

2

* = represents user allocation

1

4 4 4

2 3 3

5


Today

With SAP Business Suite on

SAP HANA

KPI improvements are high-level estimates and will have to be validated for each customer situation.

Marketing and brand management Business value for marketing

Missed market opportunities due to

lack of visibility and inefficient

processes

Data explosion driven by new level of

consumer connectivity via mobile

devices and social networks

Data in disparate sources, which

prevents true 360-degree view of the

customer

Agile marketing to respond faster to

changing market dynamics and

opportunities

New analytical data-mining

capabilities on Big Data (social

media, predictive)

Near real-time monitoring and

reporting on marketing performance

One central place for collecting all

customer data, leading to 360-degree

view of customers in real time

Precision marketing to personalize

every interaction with the customer

Improve profitability

Optimize

Increase

return on

marketing

investments

customer

satisfaction


Today


SAP HANA


Financial performance management Business value for planning, budgeting, and forecasting

Planning performance limited to

online analytical processing (OLAP),

staged cubes for transactional and

master data

Data load performance driven by the

amount of data extracted from SAP

Business Suite

Reporting, loading, and retraction

performance that limits planning

iterations

Drill-down within OLAP cubes and

navigation to SAP Business Suite

and online transaction processing

(OLTP) data that occur within

standard times

Seamless replication of master and

transactional data from SAP

Business Suite applications

Availability of more granular data to

support planning

Big Data challenge negated, allowing

faster extract and DataStore object

(DSO) activation times

Iterative planning and real-time

simulation supported through

improved performance

Improved performance for drill-down

(expand) and consolidation (collapse)

Fast drill-through and live view of

transactional data in SAP Business

Suite

Improve service-level

performance

Reduce

Minimize

cycle times and

manual effort

operating costs


Today


SAP HANA


Financial performance management Business value for profitability and cost analysis

Data latencies and processes delays

that impact the ability to react to

issues and opportunities

Lack of data depth and user self-

service that affect internal decision

making

Long-running processes

Time-intensive data queries

Mostly manual data analysis

Substantial amount of effort and time

spent not directly adding value

Suboptimal resource efficiency and

effectiveness

Timely execution of critical business

processes that supports decision

making and increases the ability to

swiftly act (insight to action) in

dynamic market environments

Critical transactions and calculations

that run quickly

Instant response times on queries

Prebuilt analytics automating the data

analysis process

Leaner processes from data capture

through data analysis

Increased productivity through

process-optimized analytics and

mobile support


performance

Reduce

Minimize

cycle times and

manual effort

operating costs


Today


SAP HANA


Financial performance management Business value for financial and managerial reporting

Risk of noncompliance due to

unfulfilled audits

A lot of data; decision-relevant

information not readily available

Data analysis not supported or

automated

Long-running batch jobs/reports

Time-intensive data analysis

Large number of time-consuming,

non-value-added processes required

to provide (access) accurate, up-to-

date information

Timely execution of compliance-

relevant validation tasks

Increased end-user satisfaction

(accurate, detailed, visualized, timely,

and actionable information)

Key critical-path processes and

reports accelerated

Instant response time on most data

analysis queries

Workarounds and data latencies

eliminated

End-user data analysis through self-

service means (via SAP

BusinessObjects business

intelligence solutions)


performance

Reduce

Minimize

month-end

closing time

operating costs


Today


SAP HANA


Accounting and financial close Business value for entity close

Long-running processes

Time-intensive reconciliations

Limited time for analysis

Inefficiencies due to manual

processes and low automation

Missing financial excellence

resulting in higher cost of equity

at the capital markets

Difficulties in supporting parallel

financial reporting standards on a

global basis and in simulation of

scenarios

More time for analysis, less overtime,

and earlier publishing of financial

results enabled through faster

period-end processes and better

reconciliations

Increased efficiency through smarter

reconciliations and reporting,

reducing operating costs and

improving stakeholder satisfaction

Real-time analytics down to the

lowest level of detail – delivering

quality at source, transparency, and

process efficiencies

Minimize time to close the

entities’ books

Reduce

Enhance

cost of finance

compliance and

accuracy


Today


SAP HANA


Collaborative financial operations Business value for receivables management

More time spent preparing data; less

time for analysis

Collaboration beyond finance team

hindered by perceived system

complexity

Limitations in analysis capabilities

and dimensions because of reliance

on finance aggregates

Large data volumes that lead to

batch processing and reporting

latency

Difficulty in identifying exceptions in

thousands of pages of reports

Instant portfolio overview that lets managers focus team efforts on tactical wins

Ability to involve sales executives and other business partners to accelerate collections and dispute resolution

More accurate document-level

calculation of days sales outstanding

(DSO) that allow you to identify root

causes of changes to DSO

Real-time reporting on all accounts

receivables data including credit,

collections, and disputes

Anywhere, anytime access to key

receivables status

Increase cash collections

and accelerate

dispute resolution

Optimize

Leverage

working capital

up-to-date, instant

overview of

receivables

portfolio


Today


SAP HANA


Collaborative financial operations Business value for payables management

Expensive and error-prone manual

process steps

High cost per invoice due to large

amounts of tasks

Need to improve compliance and

audit turnaround time

Inability to determine exact moment

of payment

Inability to influence cash position

Inability to understand where control

over invoice-to-pay cycle is lost

Inability to make use of cash

discounts

Risk of supply chain interruptions

with key suppliers

Loss of supplier loyalty affecting

contract renewals

Scalable automation of invoice-to-pay

reconciliation process

Actionable insight with live access to

items in process and

multidimensional insight to AP

process performance

Extensive control over influence

factors to days payable outstanding

(DPO)

Optimization of cash position through

precise timing of supplier payments

DPO lower than net payment terms,

allowing strategic decision making on

payment along cash position

Additional dynamic discounts that

can be offered or leveraged

Decrease days payable

outstanding

Optimize

Reduce

working capital

lost supplier

discounts


Today


SAP HANA


Core human resources and payroll Business value for payroll processing

Responses to management’s ad hoc

inquiries about trends of high-volume

payroll information result in significant

costs for HR IT.

Business users have a very limited

ability to analyze payroll results.

Addressing employee inquiries around payroll is time-consuming and expensive, while HR is under pressure to increase the quality of service provided to employees and to lower the costs of providing those services.

HR IT resources freed to focus on

the execution of organizational

strategic tasks

Ability to leverage thresholds as a

steering mechanism to optimize

business performance

Simplification of payroll data analysis

with optimized representation of data

High-speed read access based on

SAP HANA, slashing time accessing

and analyzing critical payroll

information

Faster response times to employees,

increasing employee productivity and

satisfaction

Increase productivity of

users responsible

for payroll

management

Improve

Reduce

employee

satisfaction

overall costs of

payroll processing


Today


SAP HANA


Time and attendance management Business value for time and absence calculation

Responses to management’s ad hoc

inquiries about trends of high-volume

time information results in significant

costs tor HR IT.

Business users have a very limited

ability to analyze time evaluation

data.

Addressing employee inquiries around time is time-consuming and expensive, while HR is under pressure to increase the quality of service provided to employees and to lower the costs of providing those services.

HR IT resources freed to focus on

the execution of organizational

strategic tasks




Simplification of time evaluation data

analysis with optimized representation

of data

High-speed read access based on

SAP HANA, slashing time accessing

and analyzing critical time information

Faster response times to employees,

increasing employee productivity and

satisfaction

Increase productivity of

users responsible

for time

management

Improve

Reduce

employee

satisfaction

overall costs of

time management


Today


SAP HANA


Workforce planning and analytics Business value for transactional analytics

Translation of organizational strategy

into HR metrics requiring significant

effort or special expertise

Decisions often based on hunches

Difficult to zero in on underlying

transactions from high-level key

performance indicators (KPIs)

Time-consuming data loads in

traditional reporting tools

Integrated and personalized cockpits

that provide insight into metrics that

matter most




Powerful predefined workforce and

time management–related KPIs for

managers with the ability to navigate

into details

Embedded analytics inside business

transactions

Prebuilt virtual data models for real-

time transactional analytics

Simplified architecture

Increase revenue per

employee by using

analytics to identify

strategic advantages

Optimize

Reduce

your business with

reliable real-time

HR data

time and costs of

operational reporting


Today


SAP HANA


Procurement and order collaboration Business value for operational procurement

Missing real-time insight into

operational procurement reporting

Lack of capability to dynamically

create operational procurement

related reporting in a modern user

interface

Slow and costly paper-based

processes

High transaction costs

Long-running transactions while

posting documents with high volume

of line items

Frequent errors due to maverick

spend

New configuration options for

procurement analysis

Modern, easy-to-consume user

interface

Complete visibility into end-to-end

procurement activities

Real-time insight and information that

is easier to manipulate

Accelerated long-lasting processing

of purchasing documents

Increase transparency

Lower

Increase

procurement

operations cost

process

effectiveness


Next step Business scenario recommendation and value discovery workshop

SAP offers a proven methodology and approach to

discover the customer-specific business

improvement areas and quantify value potential.

We suggest such a workshop with your

line-of-business and IT experts.

As a starting point, we recommend a performance

and usage analysis of your current system.


Customer case: HSE24

HSE24, as live sales channels, is very dependent on time. What we’ve seen is that we can get a complete picture of the customer in seconds – including data coming from new sources like social media. We can now have more detailed analysis of our sales in real-time, and deliver personalized offerings to the customer while he is calling for new cross and up-sell opportunities. We want to continue to grow our sales in new countries. Having one real-time platform will be a key success driver for us to conquer the markets in the future

Norbert Paulus, EVP Broadcast & IT, HSE24

AT A GLANCE

Objective

Proof of concept

Solution

SAP CRM powered by SAP HANA

Benefits

Personalize customer engagement with real-time information

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

Thank you