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CSO Dax Hamman spoke at Digiday Agency Summit 2013 in Miami about the retargeting barometer. At the Digiday Agency Summit, hear from those rethinking agency efficiency in the age of digital and their ideas for how to to move the industry forward.
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What Marketers and Agencies Truly Think of Retargeting
Chango-Digiday Retargeting Barometer, Q4 2013
DAX HAMMANChief Strategy [email protected]
Digiday Agency Summit // 2013 //
Site Retargeting is fundamentally broken
CONFIDENTIAL // APR 2013 //
Digiday Agency Summit // 2013 //
PROGRAMMATIC EVERYWHERE
Stalking is when 2 people go for a long, romantic walk together…
…but only oneof them knows about it!
Digiday Agency Summit // 2013 //
Chango is a marketing technology company that puts marketers ahead of their competition.
Digiday Agency Summit // 2013 //
CHANGO OVERVIEW
We help in 4 ways
GAIN INSIGHTand better understandYour data & audience
RAISE BRAND AWARENESS
and widen the funnel
PROSPECT and find new customers
RETARGET AND CONVERTmore of your existing customers
Digiday Agency Summit // 2013 //
OUR SOLUTIONS
A solution for every need
Solution Branding Prospecting Retargeting Insights
Programmatic Video ✔ ✔ ✔
Search Retargeting ✔ ✔
Look-Alike ✔ ✔
Programmatic Site Retargeting ✔ ✔
FBX Right-rail ✔ ✔ ✔
FBX Newsfeed ✔ ✔ ✔
Email Retargeting ✔ ✔
CRM Data Retargeting ✔ ✔
Custom Premium Marketplaces ✔ ✔ ✔ ✔
Demographic / Psychographic ✔
3rd Party data segments ✔ ✔ ✔ ✔
The Chango Client Development team will custom feed our Solutions to your needs. Our Solutions include the following:
Digiday Agency Summit // 2013 //
CLIENTS
Who uses Chango
CONFIDENTIAL // 2013 //
Digiday Agency Summit // 2013 //
Chango-Digiday Retargeting Barometer
For our 3rd edition, we partnered with Digiday to field more than 300 agency and brand media buyers located in the US, Canada and the UK
Digiday Agency Summit // 2013 //
Retargeting comes of Age
Digiday Agency Summit // 2013 //
One in five marketers has a dedicated retargeting budget
Digiday Agency Summit // 2013 //
In their own words
“Retargeting is now as established as SEM” Acquisition Marketing Director, Hotel chain
“Retargeting has its own budget and makes up a majority of our display spend” VP Marketing, Finance institution
“When vendors do not disclose where your ads run, you know you are being ripped-off” Senior Media Buyer, Agency
Digiday Agency Summit // 2013 //
Display is prominent. Mobile and video are catching-up
Digiday Agency Summit // 2013 //
View-through is gaining traction
Digiday Agency Summit // 2013 //
Site and search retargeting are the most popular tactics
Digiday Agency Summit // 2013 //
Site retargeting is primarily used to increase revenue
Digiday Agency Summit // 2013 //
But site retargeting comes with its own challenges
Digiday Agency Summit // 2013 //
Search retargeting is used to achieve a broader set of goals
Digiday Agency Summit // 2013 //
Retargeting budgets will continue to grow in 2014
Digiday Agency Summit // 2013 //
But there’s little love for retargeting vendors
Digiday Agency Summit // 2013 //
Marketers have a hard time with the ad-tech industry overall
Digiday Agency Summit // 2013 //
And this is what will keep them up at night in 2014
What Marketers and Agencies Truly Think of Retargeting
Chango-Digiday Retargeting Barometer, Q4 2013
Download today from:Chango.com/barometer
