Embed Size (px)
DESCRIPTION
Citation preview
1 © 2012 Nokia 9/13/2012
2 © 2012 Nokia 9/13/2012
Purpose of Social Presences:
3 © 2012 Nokia 9/13/2012
Presences exist to add value to the
community
This means being proactive This means being reactive
Educate Inspire Engage Building
relationships
Nurturing
advocacy
Plan Campaigns and Content and set
Objectives
4 © 2012 Nokia 9/13/2012
If you fail to plan…you plan to fail!
Content Calendar
5 © 2012 Nokia 9/13/2012
6 © 2012 Nokia 9/13/2012
Meet the QWERTY Man!
7 © 2012 Nokia 9/13/2012
Campaign Objectives
8 © 2012 Nokia 9/13/2012
• Build Awareness & Sales on Nokia Asha Range
• Appeal to Youth and excite them
• Encourage the conversation around Asha on the
Facebook community
Campaign Metrics
• Number of submissions received & Sales
• Talking about this
• Total video views and cost per video views
• Cost per engagement & Conversion rate
Roll out plan
9 © 2012 Nokia 9/13/2012
• Teaser Video
• Amplify through media
• Announce and Excite Audience
• Sustain
10 © 2012 Nokia 9/13/2012
Send your Challenge
See other fan’s challenges
12 © 2012 Nokia 9/13/2012
13 © 2012 Nokia 9/13/2012
Connecting with Consumers
Youtube results:
14 © 2012 Nokia 9/13/2012
15 © 2012 Nokia 9/13/2012
Facebook results:
Increase of search over time
16 © 2012 Nokia 9/13/2012
Nokia Asha 303 searches on Google
QWERTY Campaign Launch
Google Insights for search
17 © 2012 Nokia 9/13/2012
NFC – Live Stream 3D Mapping Event!
OVERVIEW: •An invitation to the entire community on Facebook & Twitter to come along to the first NFC 3D projection event in Egypt or view via live stream.
•A week before the launch we began the count down to the event.
•Those who missed the live stream , were able to watch the video on the tab.
OBJECTIVE: •Amplify Nokia’s 3D event
NFC Live Steam Results:
18 © 2012 Nokia 9/13/2012
19 © 2012 Nokia 9/13/2012
20 © 2012 Nokia 9/13/2012
21 © 2012 Nokia 9/13/2012
Encourage Participation..
And Reward it!
Engage
22 © 2012 Nokia 9/13/2012
Bring out the best in your community….
Inspire
Educate
23 © 2012 Nokia 9/13/2012
Always add value to your community
Build Relationships & Advocacy
24 © 2012 Nokia 9/13/2012
Know your fans and encourage
them to be part of a community.
Thank you
25 © 2012 Nokia 9/13/2012
But wait…..
26 © 2012 Nokia 9/13/2012
There is still more
27 © 2012 Nokia 9/13/2012
28 © 2012 Nokia 9/13/2012
Definition: (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements
are augmented by computer-generated sensory input such as sound, video, graphics or GPS data
Augmented RealityReality
29 © 2012 Nokia 9/13/2012
Check us out on:
Facebook.com/NokiaEgypt
Youtube.com/NokiaEgypt
Twitter.com/NokiaEgypt
Omar Rostom Consumer Engagement Manager - North Africa
@omarrostom
omarrostom.wordpress.com
