D marts d2-s2- omar-rostom-nokia_na_what to expect from social media in the future

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  • 1. 1 2012 Nokia 9/13/2012

2. 2 2012 Nokia 9/13/2012 3. Purpose of Social Presences:Presences exist to add value to the communityThis means being proactive This means being reactive Engage Inspire Building Nurturing Educate relationships advocacy 3 2012 Nokia 9/13/2012 4. Plan Campaigns and Content and set ObjectivesIf you fail to planyou plan to fail!4 2012 Nokia 9/13/2012 5. Content Calendar5 2012 Nokia 9/13/2012 6. 6 2012 Nokia 9/13/2012 7. Meet the QWERTY Man!7 2012 Nokia 9/13/2012 8. Campaign Objectives Build Awareness & Sales on Nokia Asha Range Appeal to Youth and excite them Encourage the conversation around Asha on theFacebook communityCampaign Metrics Number of submissions received & Sales Talking about this Total video views and cost per video views Cost per engagement & Conversion rate8 2012 Nokia 9/13/2012 9. Roll out plan Teaser Video Amplify through media Announce and Excite Audience Sustain9 2012 Nokia 9/13/2012 10. Send your Challenge10 2012 Nokia 9/13/2012 11. See the Ads Watch the Challenges11 2012 Nokia 9/13/2012 12. See other fans challenges 12 2012 Nokia 9/13/2012 13. Connecting with Consumers13 2012 Nokia 9/13/2012 14. Youtube results:14 2012 Nokia 9/13/2012 15. Facebook results:15 2012 Nokia 9/13/2012 16. Increase of search over timeNokia Asha 303 searches on GoogleQWERTY Campaign Launch16 2012 Nokia 9/13/2012Google Insights for search 17. NFC Live Stream 3D Mapping Event!OBJECTIVE:Amplify Nokias 3D eventOVERVIEW:An invitation to the entire community on Facebook & Twitter to come along to the first NFC 3D projection event in Egypt or view via live stream.A week before the launch we began the count down to the event.Those who missed the live stream , were able to watch the video on the tab.17 2012 Nokia 9/13/2012 18. NFC Live Steam Results:18 2012 Nokia 9/13/2012 19. 19 2012 Nokia 9/13/2012 20. 20 2012 Nokia 9/13/2012 21. EngageEncourage Participation.. And Reward it!21 2012 Nokia 9/13/2012 22. InspireBring out the best in your community.22 2012 Nokia 9/13/2012 23. EducateAlways add value to your community23 2012 Nokia 9/13/2012 24. Build Relationships & AdvocacyKnow your fans and encouragethem to be part of a community.24 2012 Nokia 9/13/2012 25. Thank you25 2012 Nokia 9/13/2012 26. But wait..26 2012 Nokia 9/13/2012 27. There is still more27 2012 Nokia 9/13/2012 28. Augmented RealityRealityDefinition: (AR) is a live, direct or indirect, view of a physical, real-world environment whose elementsare augmented by computer-generated sensory input such as sound, video, graphics or GPS data28 2012 Nokia 9/13/2012 29. Check us out on: Facebook.com/NokiaEgypt Youtube.com/NokiaEgypt Twitter.com/NokiaEgyptOmar RostomConsumer Engagement Manager - North Africaomar.rostom@nokia.com@omarrostomomarrostom.wordpress.com29 2012 Nokia 9/13/2012