Creative Process �in Advertising�

✤  "Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun."Mary Lou Cook

✤  "There are two ways of being creative. One can sing and dance. Or one can create an environment in which singers and dancers flourish."Warren G. Bennis

✤  "I'm always thinking about creating. My future starts when I wake up every morning. Every day I find something creative to do with my life."Miles Davis

What is (daily) creativity?

What is a process?

✤  a method or event that results in a transformation in a physical or

biological object, a substance or an organism

Daily Creativity.

Creative Process in Advertising�

Creative Process in Advertising�

Creative Illustrated Process �

Creative Process Illustrated�

Creative in Adv (Mario Pricken) �

✤  Art Based/ Visual Minded. Playing with Words. Comparative. Mixing and Matching. Exaggeration. Provocation. Literal. Metaphor and Analogy. Storytelling. Parodies

Creative in Adv (Mario Pricken) �

Tugas : �Carilah contoh-contoh iklan sesuai apa yang disampaikan dalam buku Creative in

Advertising (Mario Pricken) .