#AIIM14  #AIIM14  

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Overcoming  Change  Management  Resistance:    Crea4ng  an  Informa4on  Community  in  your  Organiza4on   Sherri  Adame  

Director  Data  Governance  &  Quality  Premier  Farnell  

sherriadame@twiAer  

#AIIM14  

Crea4ng  Informa4on  Community    

§  Change  Management  §  Community  Defined  §  5  steps  to  community  §  Q&A  

#AIIM14  

Change  Management  §  How  much  does  your  organizaIon  invest  in  change  

management?      §  Change  management  begins  with  a  conversaIon    §  Apprehension  relief  with  educaIon  and  experience  §  Be  the  change  management  you  want  to  see  §  Create  a  team  that  can  be  spokespeople  for  your  

InformaIon  or  Data  iniIaIves  with  educaIon  §  Create  pracIcal  training  and  resources  for  your  

organizaIon  to  reuse  overIme  §  Create  a  forum  for  idea  exchange  and  discussion  

“Change  does  not  roll  in  on  the  wheels  of  inevitability,  but  comes  through  

con4nuous  struggle.”  Mar4n  Luther  King,  Jr.    

www.aiim.org/infochaos�  

Do  YOU  understand  the  business    challenge  of  the  next  10  years?  

This  ebook  from  AIIM  President  John  Mancini  explains.  

#AIIM14  

Community  Defined  §  com·∙mu·∙ni·∙ty  §  noun:  community;  plural  noun:  communi4es    §  A  group  of  people  living  in  the  same  place  or  having  a  parIcular  

characterisIc  in  common.  §  A  feeling  of  fellowship  with  others,  as  a  result  of  sharing  common  

aUtudes,  interests,  and  goals.  

§  Synonyms:  group,  body,  set,  circle,  clique,  facIon;  brotherhood,  sisterhood,  fraternity,  sorority,  sodality;  order,  congregaIon,  abbey,  convent  ;  district,  region,  zone,  area,  locality,  locale,  neighborhood;  public,  people,  ciIzenry,  populaIon,  collecIve;  residents,  inhabitants,  ciIzens;  gang,  bunch  ,  hood  

Propose  that  our  community  is:  A group of passionate information and data professionals

that share common attitudes.  

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5  Steps  to  Community  

§  1)  Define  your  goals  §  2)  IdenIfy  your  audience  §  3)  Plan  your  topics  &  find  an  area  for  sharing  §  4)  Determine  your  communicaIons  plan  §  5)  Keep  the  faith  !  

#AIIM14  

1)  Define  Your  Goals  §  Managing  informaIon  falls  on  the  shoulders  of  

everyone  in  an  organizaIon.    §  Community  can  be  uIlized  to  engage  your  

organizaIon  to  understand  how  informaIon  security  policies  relate  to  data  standards;  what  data  quality  is;  how  master  data  management  helps;  the  strategy  for  Big  Data;  etc.  

§  EducaIonal  and  interacIve  discussions  can  be  facilitated  in  an  InformaIon  Community  meeIng.    

§  Early  stages  Educate;  Baseline  terminology;  and  create  a  paradigm  of  understanding  for  strategic  programs;  Build  credibility  &  create  relaIonships  

§  Later  facilitate  collaboraIon  and  innovaIon  

§  YEAR  1  §  EducaIon;  create  training  materials  §  Baseline  terminology  for  large  

strategic  programs  §  Define  the  concepts  and  possible  

approaches  §  Look  for  pracIcal  applicaIons  of  the  

topic  in  the  organizaIon  §  YEAR  2  

§  CollaboraIon  with  strategic  iniIaIve  key  stakeholders  

§  EducaIon  on  business  process  changes  and  new  technology  deployments  

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2)  Iden4fy  your  Audience  §  Brainstorm  List  of  stakeholders  or  Arch  enemies  and  their  direct  reports  §  Ask  HR  to  pull  a  list  of  everyone  who  has  informaIon  or  data  in  their  Itle  

(maybe  ‘dba’  too)  §  Look  at  your  key  iniIaIves  determine  the  group  of  resources  that  will  

drive  those  projects  to  compleIon  §  Look  at  the  areas  or  funcIons  your  governance  team  is  not  covering;  

educate  that  group.  §  Start  with  your  own  team  –  make  sure  they  understand  the  key  areas  of  

focus  for  your  informaIon  or  data  governance  iniIaIves  –  every  team  member  needs  to  be  a  spokesman  for  the  GREAT  work  you  are  doing  !  J  

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3)  Plan  Topics  &  Find  Sharing  Area  §  Select  topics  that  align  with  informaIon  iniIaIves  you  have  

planned    §  Remember  your  goals  and  your  audience  §  Don’t  just  talk  about  the  architecture  and  technology  –  Talk  

about  the  process  and  people  changes  required;  leave  technology  to  the  end  of  the  conversaIon;  aeer  all  most  of  our  best  pracIces  are  a  change  in  process  or  business  pracIce    

§  Figure  out  how  you  will  share  your  materials    §  Are  you  creaIng  a  sharepoint  site  or  using  a  corporate  wiki  page?  §  Are  you  emailing  ?      §  Are  you  going  to  record  presentaIons?  §  Who  will  manage  the  community  materials?  §  Will  the  materials  expire?  §  Are  they  stored  read-­‐only  or  can  anyone  modify  the  materials?  

Our  Year  1  Topics    ü Data  Quality    ü Master  Data  Management  ü Data  Standards  ü Metadata  Management  ü InformaIon  and  Data  Governance    

Our  Year  2  Plans  Ø Managing  the  Data  Lifecycle  Ø Big  Data  Ø Customer  MDM  Ø Data  Quality  in  PracIce  Ø InformaIon  ROI  

 

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4)  Determine  Comms  Plan  

§  Who  will  create  and  present  your  materials?  §  What  does  your  informaIon  community  do?  Does  your  

informaIon  community  meet  as  a  group  or  just  share  materials  in  an  online  community?  Or  both?  

§  Where  does  your  informaIon  community  meet?  If  you  meet  together  is  it  face  to  face  or  via  a  conference  call?  Are  there  mulIple  Ime  zones  to  consider?  If  its  via  a  conference  call  will  you  include  a  webex  or  goto  meeIng  for  presentaIon  slides?  

§  When  does  your  community  meet  and/or  publish  materials?  

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5)  Keep  the  Faith  !  

§  Just  keep  smiling  § Watch  for  the  ripple  effect  § Wait  for  the  call  §  Remain  posiIve  and  be  consistent  §  Look  for  aAendees  that  want  the  opportunity  to  present  a  success  or  challenge    

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Q&A  

§  Any  quesIons  ??  Sherri  Adame  Director  Data  Governance  &  Quality  sherriadame@twiAer    Premier  Farnell    hAp://www.premierfarnell.com/      CHECK  OUT  THIS  COOL  VIDEO  -­‐  hAp://youtu.be/dUZjzQuTNX4