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What is a Blackboard Community?
Similar to a Blackboard Course
Designed for non-academic use
Access based on membership
Listed on Community Tab
Creating and Populating a Community
IT created community shell for Library
Library added content
Batch enrolled everyone at MSU
Batch enrollment occurs twice a year
Mission of Library Community
Marketing tool for Library
Primarily geared to students
One of the few channels for communicating with students
Announcements
First section displayed upon entering community
Highlights new resources, services, events, changes in library hours, etc.
New announcements appear on main Blackboard page and in community
Library Info
Provides quick information that students need
Typical items include library hours and popular services like laptop loan
Updated every semester in response to changing library hours and services
Featured E-Resource
Publicizes an electronic resource
Focuses on underutilized or little known resource
Librarian Spotlight
Personalizes Library Community
Familiarizes students with individual librarians (includes interests, subject strengths, and professional pursuits)
Includes photo
Newsroom
Venue for posting information on key internet resources
Highlights education-related websites, online reference tools/databases, digital collections, etc.
Library Trivia
Adds fun and entertaining side to Library Community
Little known facts about Sprague Library and the Library world
Examples include size of our collection, oldest existing library, meaning of “lorem ipsum”, etc.
Discussion Board
Provides forum for asynchronous discussion
Ideal for discussion related to using eResources in a particular subject area
Mobile Blackboard and Rave/Cell Phone
Mobile Blackboard users can receive community announcements
Announcements can be sent as text messages or emails
Users register for Mobile Blackboard on the MSU Phone Apps website
Added 3,052 users since Nov 2010 (27.7% increase)
Mobile Blackboard and Rave/Cell Phone
Usage Statistics
Assessment is critical to any marketing strategy
Usage statistics indicate if you’re achieving goals
Difficult to generate statistics in Blackboard (size of membership)
Ran multiple reports by alphabetical grouping
Initial statistics were encouraging (3,208 hits)
Benefit of Technology to Library Users
Easy to find information on library resources, services, policies, programs, etc.
View announcements from Blackboard main page
Announcements can be received as text messages or emails using Mobile Blackboard
Become more familiarized with Library Staff
Creates comfortable environment for interfacing with the Library
Benefit of Technologyto Information Community
Venue for marketing services/resources and informing the campus about professional activities
Provides effective reach into student body and faculty
Modest commitment of time to manage
Impact of Technology on Librarians and Library Operations
Library more integrated into students’ electronic classroom experience
Library has greater visibility
New channel of communications for library which has assumed a major role
Personalized the library’s presence online
Impact of Technology on Perception of Librarians and Library
Librarians seen as full participants in electronic classroom environment
Librarians seen as technologically informed
Librarians’ skills more valued and seen as colleagues