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This presentation was created for a thunder::tech internal seminar on mobile Web development. It discusses the advances being made in mobile development and shares mobile examples.
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Mobile Web Crash Course 101
April 7, 2010
We will Cover::
1) Defining Mobile and History
2) Good Examples of Mobile Today
3) Challenges of Mobile
4) Developing for Mobile
5) Why Mobile is SPIFFY
6) Q & A
Presentation Format::
Using a mobile phone handset device incorporating a Web browser to access the World Wide Web.
NOT iPhone Apps History:
1956 Ericsson releases 90 lb. ‘mobile’ phone 1981 First generation: analogue networks 1991 Second generation: digital networks 2001 Third generation: high speed data networks
End of 2007, 295 Million subscribers on 3G networks (9% of total worldwide subscriber base)
2010 Fourth generation: Speedy Gonzales fast (http://reviews.cnet.com/8301-13970_7-10453550-78.html)
Defining Mobile (courtesy of Wikipedia)
Good Examples of Mobile Today::
Blackberry
iPhone
Good Examples of Mobile Today::
Good Examples of Mobile Today::
BEST EXAMPLE of Mobile Today::
Challenges of Mobile::
Development Small Screen Size Lack of Windows Navigation Lack of JavaScript and Cookies
(smartphones excluded) Types of pages accessible (flash,
pdfs, video) Speed Broken up pages / divided pages Compressed pages Size of messages Cost Location of mobile user
BusinessJustifying budget to address mobile / ROIContent to choose fromRight demographics?Desired functionality vs. feasibleEver increasing list of devices and compatibilities paralleling web browsers ‘desktops’
Strategy In our experience developing for mobile is 50% design and
slice, 25% server-side detects & customization, and 25% luck.
There are so many devices available and almost everyone of them has a slightly different browser. This is still an issue in the newer BlackBerry's.
Do we design and slice and provide unique HTML for all? NO.
Once you have your core group slices developed you can look at your next challenge: content
When you make the switch to mobile you may have to modify/remove certain tags and styles within the content to make the site work.
Giant 250kb images that load alright on a desktop browser will bring a mobile device to its knees.
Mobile is a different mindset...highly targeted...get in, get out.
Developing for Mobile::
Why Mobile is Spiffy::
The sheer potential reach and valuable targets Early adopter demographics We live in world of GIVE IT TO ME RIGHT NOW!
The competitive edge it can give our clients Their customers will be using mobile Adds credibility and innovation to brand
It is the future of Web use More and more users are accessing Web via mobile than regular
means It emphasizes accessibility and standards for Web development shops
It is a ‘throw-back’ to earlier days of Web emphasizing the standard code and styles
Mobile Web and Social Media = Symbiotic Relationship Becoming more and more complete alternative/replacement to iPhone
Apps due to speed and compatibilities
Why Mobile is Spiffy::
Advertising and Marketing Potential with Mobile Search
Limitations:• 18 character title• 18 character description• 300 x 50 Image Ad Benefits• Targeting users with immediate need• Targeting local users• Targeting users by giving them your
immediate contact information
Why Mobile is Spiffy::
Q&A::
Questions, Spicoli?
