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Content Strategy on the Digital Frontier: Why Technology and Humanity Must Work Together
Barry Slaughter Olsen, MACI Twitter: @Professor Olsen
HARD PLACEContent Creation + Technology
TOUCH
TOUCH
TOUCH
TOUCH
TOUCH(Official White House Photo by Samantha Appleton)
Striking a Balance Between Tech & Humanity
OPPORTUNITY
ZONE
No TouchLow Touch High Touch
HumanityTechnology
Deliver high quality at lower cost with
greater ease & speed
Humalogy (yoo-maw-luh-gy): The perfect blending of humanity and technology to optimize potential. Melding the head (information processing power) and the heart (human/spiritual connection). The efficient use of machines, and the sensitive understanding of emotions.*
*From: “Humalogy: The Perfect Blending of Humanity and Technology to Optimize Performance” by Vaughn Rachal (http://www.technologystory.com/2013/09/26/humalogy-the-perfect-blending-of-humanity-and-technology-to-optimize-performance/)
Johnny & Timm
y
Johnny’s StoryAfter graduation, Johnny lands his dream job with his favorite company
1982 – Johnny was fired for trying to disrupt the way things had always been done.
1986 – Heads up his own animation studio with the backing of a tech visionary
Timmy’s StoryTimmy enjoys designing video games
Timmy builds “Jelly Car” in his spare time and sells it on the iTunes App Store
Timmy’s employer learns about it and encourages him to continue
Timmy’s StoryTimmy asked to lead a team of mobile game developers
Timmy’s team creates “Swampy” to experiment
Timmy’s team creates one of the best selling mobile game apps ever
Tim FitzRandloph
Johnny’s StoryJohnny pioneers a whole new genre of animation with digital technology
1989 & 1996 – Johnny wins two Academy Awards for his animation work
2006 – Disney purchases Pixar for 7.4 billion USD
John Lasseter
Fear!
Therefore...What?
•Remember the human element of 21st century communication.•Explore new models and platforms. •Carve out time in your schedule to experiment and learn.•Think how technology coupled with high-quality content can foster expanded cross-language communication in new ways.•Act on the ideas that have come to you today.
