INTERFACE EVALUATION

Competitive Analysis of Three Heavy Equipment Manufacturer’s Homepage

User Experience Competitive Analysis

Definition

Aesthetics

Information Architecture

Usability

Search

Heavy Equipment Manufacturers

Competitive Analysis Elements

Information ArchitectureContent Groups

mission statements, sustainability

statements, links to annual reports,

financial news, history, stocks, news

About Us Content to support goals

Which content will customers return for?

Brand Image

Engines, earth-moving and agriculture equipment images

Power generation equipment images

Brand colors

product specification, comparison

product availability, distributors

product pricing and financing

parts and service

Information Architecture Content Area

Brand Image

About Us

Client Goals

• colors• images

• financial• news

• products• distributors

Measure Area of Content

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Information Architecture Content Area

Homepage

Aesthetics  

Criteria

Clearness (labels, redundancy)

Design( Bullet consistency, Column width consistency

Images (interestingness, social awareness)

Eleni Michailidou, Simon Harper, and Sean Bechhofer. 2008. Visual complexity and aesthetic perception of web pages. In Proceedings of the 26th annual ACM international conference on Design of communication (SIGDOC '08). ACM, New York, NY, USA, 215-224. DOI=10.1145/1456536.1456581 http://doi.acm.org/10.1145/1456536.1456581David Robins and Jason Holmes. 2008. Aesthetics and credibility in web site design. Inf. Process. Manage. 44, 1 (January 2008), 386-399. DOI=10.1016/j.ipm.2007.02.003 http://dx.doi.org/10.1016/j.ipm.2007.02.003

Usability - Subjective Heuristics

•ISO 9241-110:2006 Ergonomics of human-system interaction -- Part 110: Dialogue principles•http://www.usability.gov/methods/test_refine/heuristic.html

Criteria

Consistency and standards

Meaningful grouping of content

Uncertainty & RedundancyMinimal design

Help and documentation

Information Architecture

• Task Flow• ComplexityNavigation

• Consistent, Clear Terminology

Vocabulary Control

• Content Availability• FindabilityOrganization

Information ArchitectureNavigation

Task: Find

Web Analytics

Web Site Visitors What are most people doing – top 20 most-

visited pages? top search terms: what are people looking

for in your site “Why did you visit the site today” –

Intercept survey Search Ranking