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European Flavourings Market
“In an increasingly competitive environment flavourings manufacturers need to offer ordering flexibility, quality
sales support, technical advice and legislation awareness.”
Anna Ibbotson - Food Industry Analyst - Frost & Sullivan
Key Findings
• Consolidation within the Food and Beverage Industry reduces the potential customer base for flavouring suppliers.
• Increase in demand for natural flavourings boosts market.
• Emphasis on customer service and adaptability when choosing a flavouring supplier
Key content
• Impact of demand trends across all end use sectors of the market, including recent developments within the food application markets.
• Analysis of major market players with reference to customer requirements.
Percentage Use of Flavourings by Application (Europe) 2001
Sof t Drinks
25%
Processed & Snack
28%Dairy Products
18%
Confectionary
14%
Bakery Products
9%
Alcoholic Beverages
6%
Who would benefit from this report?
Sales Departments
• Align Sales Force to Customer Needs
• Define Required Support Services
• Exploit E-Commerce Opportunities
Marketing Departments• Develop Branding • Assess Suitable Product
and Support Service Portfolio
Research Department• Identify Areas for New
Product Development and Innovation
• Improve Existing Products • Monitor Competitor
Activities and Products
All Departments• Monitor Positioning and
Competitor Strategies• Understand Drivers for
Mergers, Acquisitions and Joint Ventures
Featured Companies
• Givaudan
• International Flavors and Fragrances (IFF)
• Haarman & Reimer
• Firmenich
• Universal Flavours
• Quest International0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
International
Flavours and
Fragrances
Haarman &
Reimer
Firmenich Givauden Universal
Flavours
Quest
International
Mane
Range 1-6
Product Development & Innovation
Mean Score
What to do next
For more information
Call 44 (0) 1865 398662 or email
www.food.frost.com
