Compare recent Apple and market move to our IP

Compare recent market move to our patents portfolio

Recent In the market

Recent In the market From Our Patent

Market move compare to Blue umbrella innovation

Bluetooth Beacons concept

From Our issue patent “…Installed RF/Bluetooth beacons/tags in an area/building in a known location providing the infrastructure for indoor navigation..”

From our claim:

….information as a floating over floor mapping on the display device.

….. the omni directional circular display.

From the patent: displayed inside a graphical real-time floating Omni -directional circular display in such way that the “user” 420 will intuitively determine the distance and the direction



The View/display

Recent In the market From Our Patent claim


…Location of the mobile device will determine by being in a proximity to a known location of RF wireless Bluetooth tags/beacons in the facility/area

From our patent : “…..(Our solution defies the standard short range limitation of the Bluetooth communication). A cellular phone application will instantly register all individuals upon entering the protected area In proximity to the Bluetooth beacon

Paypal

Recent In the market From Our Patent drawing


From our claim: …. Claim 1.A method for navigation indoor and outdoor in facility area like mall department store down town center building on at least one display device selected from the group consisting of a display devices, a mobile phone, hand held navigation system, car navigation system and a Bluetooth enabled device, The method comprises the steps of:

Loading local map of the area/facility to the device said map application can be pre download Before arriving to the area as mobile application or trigger download at location stand,


Market move compare to Blue umbrella innovation Trigger Download


The Infrastructure

From Our issue patent “…Installed RF/Bluetooth beacons/tags in an area/building in a known location providing the infrastructure for indoor navigation..”


From Our Patent Claim


Applicability

From our claims:

From Our Patent


Details and search options

Ability to search by store directory, alphabetically or just for by product , from our patent drawing and cover and protect by our patent claims


Patented Mall Application

Claim 4 The method according to claim 1, which further provide user of a mobile device with a special indoor local base services application said the application may include the following elements: 1. Map and indoor Navigation - the local mall/store map can be download at the directory stand or pre download from internet site prior to arriving said navigate from waypoints to waypoints on the map, 2. Directory - store/mall directory as part of the local mapping downloads to the cell phone, 3. Search and Find – allow search and find store/place/item products that are on the said directory and the list of waypoints, 4. Sales/specials – discounts, sales, and coupons, said it can direct the mobile user/shopper to the store aisle with the products/coupons, 5. Parking and return2parking application allows the user to find parking spaces and location of where the user parked his cars, 6. Info –provide information about events, restrooms, ATM location, seating area, Kids playground, fountain, public phones, 7. Emergency –ability to provide the mobile user alarm and notification and with the building/mall/store/place emergency procedure and in emergency will help navigate the user to exit safety. 8. Panic- allows the user to request being located in an emergency.

Multi Floor View Indoor In today navigation : can you tell the exact floor the person IS? If its multi-floor?

NO.. NOT YET!

Our method and claims cover Multi floor views


Applications From our show presentation flyer

early 2006

We Patent Many Applications going back to 2005

Business model

Our Patented business model

From our claim:


Emergency Navigation

Apple Recent Patent application and market move in Parking

• Claim 11 The method according to claim 1, which further comprises navigate in a Special operation mode:--Parking--NAVPARKING, provides navigating to available empty parking spaces in the user location area and navigating to the where the user parked his car (Return To Parking).

Our patented system cover Search4parking and find parking as well as Return 2 parking method and system based on Bluetooth beacons – award patent from early 2005 in a contra to Apple intention and recent publish application .

Our 2005 Parking Patent

Outdoor = Street view Indoor= Indoorview™ Mallview™ Buildingview™ Indoorview.com Mallview.com Buildingview.com

Our Trade marks and domains!

Indoor Navigation ™

See From our domains portfolio: especially for the indoor Next

• - Patents Indoor Navigation based on RF Bluetooth or Wi-Fi beacons. • • - The most complete Indoor navigation portfolio, dating back to early 2005, which contains two

awarded patents as well as eight pending. • • - Patents which cover most of the new Apple “iBeacon” concept, including the business model. •

• - Patents which cover the method for multiple floor mapping views according to users’ indoor location (not only the default first floor as provided today).

• • - Patents which cover the proximity “circle”, the way to view the users’ location on the map and

what is around the user(s). • • - Our patented system can serve as an extension to the “street view” as we own the “indoor

view”, “building view” as well as “mall view” domains and trademarks. • • - Our patented systems cover the newest PayPal user payment concept (in use of the Bluetooth

beacon). • • - Our patented systems cover the triggering for downloading the mall/building indoor

mapping/navigation (from the information stand). • • - Our patented systems cover and protect many applications to be used by the above such as:

indoor navigation in stores, malls, buildings, museums, conference centers, amusements parks such as Disney, assists passengers finding their way around cruise ships, locating empty parking spaces in parking lots or even on the street, assisting in emergency, and more.

• • - Our patented systems cover and protect the infrastructure – what become the de-facto and the

future standard platform to be used in most LBS and Indoor applications. • • -Our patented system cover Search4parking and find parking as well as Return 2 parking method

and system based on Bluetooth beacons – award patent from early 2005 in a contra to Apple intention and recent publish application .

•

Conclusions:

For more information please Contact : Ehud (Udi) Mendelson at: [email protected] 954-2373227

mailto:[email protected]

Compare recent Apple and Indoor Navigation move

In connection to a recent move in the market we would like to provide a “White Paper” regarding this matter, specifically addressing the potential advantage/uses of the technology covered by our intellectual property and the possible of existing and future infringements:

Additional information/presentation can be viewed using the link below. I am sure

there are several additional potential applications, the key ones which are most apparent include:

- Our patents Indoor Navigation based on RF Bluetooth or Wi-Fi beacons. - The most complete Indoor navigation portfolio, dating back to early 2005, which

contains two awarded patents as well as eight pending. - Patents which cover most of the new Apple “iBeacon” concept, including the

business model. - Patents which cover the method for multiple floor mapping views according to

users’ indoor location (not only the default first floor as provided today). - Patents which cover the proximity “circle”, the way to view the users’ location on

the map and what is around the user(s). - Our patented system can serve as an extension to the “street view” as we own the

“indoor view”, “building view” as well as “mall view” domains and trademarks.

- Our patented systems cover the newest PayPal user payment concept (in use of the

Bluetooth beacon). - Our patented systems cover the triggering for downloading the mall/building indoor

mapping/navigation (from the information stand). - Our patented systems cover and protect many applications to be used by the above such

as: indoor navigation in stores, malls, buildings, museums, conference centers, amusements parks such as Disney, assists passengers finding their way around cruise ships, locating empty parking spaces in parking lots or even on the street, assisting in emergency (nav4emergency), and more.

- Our patented systems cover and protect the infrastructure – what become the de-facto

and the future standard platform to be used in most LBS and Indoor applications. -Our patented system cover Search4parking and find parking as well as Return 2 parking

method and system based on Bluetooth beacons – award patent from early 2005 in a contra to Apple intention and recent publish application .

-Our patent cover the emergency and first responder navigation and the ability to navigate to the exit route in emergency situation.

Our patented systems cover and protect “Smart sale”, predicted to be the next generation

marketing capability using the beacons by providing coupons and deals according to the user profile and proximity location.

-Our protected domains include: Indoormapping.com, Indoorview, mallview, buildingview,

indoorbeacons, mallmapping,mallnavigation,navindoor.. And additional 150 more domains especially for the indoor navigation and LBS field.

-We even have the INDOOR NAVIGATION based on beacons as Trade Marks! As well as indoorview,mallview and buildingview..!! Information that backs and supports our claims contains (aside from the IP protection) many

notifications and documented communications about our patented innovations dating back to early 2005.

CONCLUSION: For many years, before the “smart phone” era, before Bluetooth 4, before Bluetooth as a beacon, before any available indoor mapping and the availability of indoor navigation, being ahead our innovations were met with skepticism. Now that the major companies are moving in and adapting to the exact same concepts and even the business model, using our IP portfolio can be a big advantage and a game changer to these companies as they seek to enter the potentially huge market of indoor LBS and navigation.

Note, all the methodology, the applications, and the business model of the existing

and the future applications are protected. It should also be noted, that the same capabilities exist for (and the patents would cover) other modes of use, including, for example, scanning4life – a way to find people trapped in emergency situations by using the cell phone as a beacon and Nav4date – using the innovations above to find who around you fit your profile for dating with indoor capabilities.

Our presentation compare.pdf can be viewed at: http://www.box.net/udi

Or direct link at: http://www.indoorbeacons.com

Please let me know if additional information is needed.

Sincerely, Ehud Mendelson

President

See what people wish they had, and the review of our innovation by the New York Times Columnist..

New York Times Tech Columnist review our innovation presentation response below: From: David Pogue > Sent: Sunday, July 18, 2010 10:54 PM > To: ehud > Subject: Re: Your Article "Apps we wish we had.." Very impressive! > d > David Pogue > Tech Columnist, The New York Times

Technology

Compare recent Apple and market move to our IP