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Ohio’s Educator Evaluation Communications Plan Michael Sponhour Executive Director Communications and Outreach May 2012

Communicating Educator Evaluation - CCSSO SCEE Meeting May 2012

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A presentation about communicating educator evaluation presented to the CCSSO SCEE meeting in Seattle, May 2012

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Page 1: Communicating Educator Evaluation - CCSSO SCEE Meeting May 2012

Ohio’s Educator Evaluation Communications Plan

Michael SponhourExecutive Director

Communications and OutreachMay 2012

Page 2: Communicating Educator Evaluation - CCSSO SCEE Meeting May 2012

Start with WHY

Start with why.

Page 3: Communicating Educator Evaluation - CCSSO SCEE Meeting May 2012

The Golden Circle

Page 4: Communicating Educator Evaluation - CCSSO SCEE Meeting May 2012

How will you measure progress?

Page 5: Communicating Educator Evaluation - CCSSO SCEE Meeting May 2012

Ohio’s Plan: Strategic Goals

No legislative attempt to delay or block the initiative.

Photo by walknboston via Flickr.

Page 6: Communicating Educator Evaluation - CCSSO SCEE Meeting May 2012

Ohio’s Plan: Strategic Goals

25 percent of Ohio teaching workforce has completed online training module by Sept. 1, 2013..

Page 7: Communicating Educator Evaluation - CCSSO SCEE Meeting May 2012

Ohio’s Plan: Strategic Goals

100 percent training of evaluators by Sept. 1, 2013.

Page 8: Communicating Educator Evaluation - CCSSO SCEE Meeting May 2012

Ohio’s Plan: Strategic Goals

80 percent of RttT districts and 50 percent of non-RttT districts attend

May 25 evaluation conference.

Page 9: Communicating Educator Evaluation - CCSSO SCEE Meeting May 2012

Ohio’s Plan: Strategic Goals

All local school boards have adopted evaluation policy by July 1, 2013. Of those, 90% adopt the ODE model policy.

Page 10: Communicating Educator Evaluation - CCSSO SCEE Meeting May 2012

Our New Evaluation Methods are…

Useful for helping teachers improve student learning.

Disagree: 6.2% Agree: 92%

Page 11: Communicating Educator Evaluation - CCSSO SCEE Meeting May 2012

Our New Evaluation Methods are…

Fair to teachers in all classrooms, content areas and grade levels.

Disagree: 28.9%Agree: 66.8%

Page 12: Communicating Educator Evaluation - CCSSO SCEE Meeting May 2012

Our New Evaluation Methods are…

Adaptable to my school's specific context.

Disagree: 14.5%Agree: 82.3%

Page 13: Communicating Educator Evaluation - CCSSO SCEE Meeting May 2012

Our New Evaluation Methods are…

User-friendly and easy to implement.

Disagree: 56.1%Agree: 42.3%

Page 14: Communicating Educator Evaluation - CCSSO SCEE Meeting May 2012

Key Messages

Page 15: Communicating Educator Evaluation - CCSSO SCEE Meeting May 2012

Tactics

Page 16: Communicating Educator Evaluation - CCSSO SCEE Meeting May 2012

Michael Sponhour, ABC(614) 728-1626

[email protected]: msponhour

LinkedIn: linkedin.com/in/michaelsponhourabc