Colour Psychology - Angela Wright, Colour Affects

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<ul><li> 1. Colour Aects 17th April 2013 What is a Good Colour?</li></ul> <p> 2. Colour Aects 17th April 2013 The rst thing we need to recognise is that There is no such thing as a good colour 3. Colour Aects 17th April 2013 Nor, for that matter, a bad colour 4. Colour Aects 17th April 2013 There are no wrong notes. Thelonius Monk Jazz Musician 5. Colour Aects 17th April 2013 For example: RED 6. Colour Aects 17th April 2013 7. Colour Aects 17th April 2013 Universal properties: Physically stimulating raises pulse rate, Overestimation of speed of time passing Overestimation of temperature BUT 8. Colour Aects 17th April 2013 Exhilarating and exciting? 9. Colour Aects 17th April 2013 Or aggressive and demanding? 10. Colour Aects 17th April 2013 Now it is positive again (different red) 11. Colour Aects 17th April 2013 Positively menacing! 12. Colour Aects 17th April 2013 Thats better 13. Colour Aects 17th April 2013 The Basic Tenets Of The Colour Aects System 14. Colour Aects 17th April 2013 The psychological eects of colour are universal. Each main hue aects distinct psychological modes Dierent versions of the same hue have dierent aects within the hues mode Every shade, tone or tint can be classied into one of four colour groups. Every colour will naturally harmonise with every other colour in the same group. Colours from dierent groups never truly will. All humanity can be classied into one of four personality types. Each personality type has a natural anity with one colour group. Response to colour schemes is inuenced by personality type. 15. Colour Aects 17th April 2013 Adjective Combinations and the Related Colour Wheels According to the Wright Theory 16. Colour Aects 17th April 2013 (1-a)FunAdaptableBrightCharmingCheerful(1-b)LivelyActiveEnthusiasticHigh-spiritedOptimistic(1-c)CleverCooperativeFriendlyInformalPractical(1-d)FreshNewOutgoingImpulsiveCommunicativeGroup 1 17. Colour Aects 17th April 2013 Group 2(2-a)CalmPeacefulNurturingCourteousCompassionate(2-b)FormalElegantGraciousModestReserved(2-c)CoolDignifiedFair-mindedPatientPolite(2-d)ReassuringResponsibleOrderedDiplomaticConservative 18. Colour Aects 17th April 2013 Group 3(3a)AbundantEnergeticRebelliousVisionaryIdealistic(3-b)EarthyMatureNaturalSensualGenerous(3-c)ColourfulBraveOriginalProtectiveAdventurous(3-d)AuthenticEthicalIntenseSincereHonest 19. Colour Aects 17th April 2013 (4-a)ContemporaryConfidentGlamorousRespectiveStylish(4-b)DecisiveDetachedInfluentialObjectiveUncompromising(4-c)EfficientDryPragmaticSuperiorPrecise(4-d)LogicalArticulateFocusedPerfectionisticProductiveGroup 4 20. Colour Aects 17th April 2013 21. Colour Aects 17th April 2013 Warm x x x x x x x x x x x x x x x x x xPredom Warm x x x x x x x xNeutralPredom Cool x x x x x x x xCool x x x x x x xR 10 20 30 40 50 60 70 80 90 B 10 20 30 40 50 60 70 80 90 G 10 20 30 40 50 60 70 80 90 Y 10 20 30 40 50 60 70 80 90 R 22. Colour Aects 17th April 2013 Warm x x x x x x x x x x x x x x x x x xPredom Warm x x x x x x x xNeutralPredom Cool x x x x x x x xCool x x x x x x xR 10 20 30 40 50 60 70 80 90 B 10 20 30 40 50 60 70 80 90 G 10 20 30 40 50 60 70 80 90 Y 10 20 30 40 50 60 70 80 90 ROrange RedRed BluePurple Cyan Green Greellow Yellow 23. Colour Aects 17th April 2013 Have we answered the question What is a Good Colour? Yes there is only one answer, whenever this question is asked: It depends 24. Colour Aects 17th April 2013 If you are in the eld of colour management, a good colour is unmistakeable: It is A perfect, accurate match Colourfast Consistent Issues of personal taste and subjective opinion are not relevant in this situation 25. Colour Aects 17th April 2013 However In the world of Colour Psychology, those issues are highly relevant! A good colour does not exist in isolation - like a musical note, it is in combination that it evokes emotional response. 26. Colour Aects 17th April 2013 There are many good colour combinations Good colour combinations are those : That are positively harmonised versions of the most appropriate hues to capture and express the proposition That present a balance between hues (complementary hues work well in this regard) That a very great majority of people agree are in harmony 27. Colour Aects 17th April 2013 In a nutshell.. DISHARMONY NEGATES. 28. Colour Aects 17th April 2013 Thank you! </p>

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