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understand social media's impact on small business / BASIC build for Facebook Business Page.
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Social Media
Changing
the way
we do
business
Social Image
creating revenue opportunity through Social Networking
What’s all the “bUzZ” about Social Media?
$$
Social Media is people having conversations online.
Socialnomics…
The ROI of Social Media is that your business will still exist in 5 years.
http://www.youtube.com/watch?v=x0EnhXn5boM
Online
Activities
• 65,000 videos are added to YouTube every day• 95% of companies use LinkedIn as a primary tool to find employees (it was 80% in 2010)• There are over 200,000,000 blogs
More Stats …
Over 80% of online users have read a blog 45% have a blog 75% are on a social network 1of every 5 couples married last year met
through social media 90% of Twitter usage is mobile…what does
that means for customers sharing
experiences?
900% growth in 6 years
How do companies use Social Media?
Create buzz
Develop a voice and spread a message
Create online conversations, encouraging user participation and dialogue.
http://www.youtube.com/watch?v=xJXOavGwAW8
March 2010
Do you see customers here?
Age 0 – 17: 18% 18 – 24: 7% 25 – 34: 14% 35 – 44: 20% 45 – 54: 24% 55 – 64: 12% 65 or more: 4%
Household Income$0 – $24,999: 7%$25,000 – $49,999: 22%$50,000 – $74,999: 36%$75,000 – $99,999: 18%100,000 – $149,999: 12%$150,000 or More: 5%
GenderMale: 43%Female: 57%
Twitter has over 29 billion tweets (as of noon, Jan 30, 2012)
So…Maybe here?
GenderMale: 43%Female: 57%
Age0 – 17: 11%18 – 24: 8%25 – 34: 16%35 – 44: 29%45 – 54: 20%55 – 64: 11%65 or more: 3%
Household Income$0 – $24,999: 13%$25,000 – $49,999: 30%$50,000 – $74,999: 27%$75,000 – $99,999: 16%100,000 – $149,999: 10%$150,000 or More: 4%
EducationLess than HS diploma: 12%High School: 9%Some College: 47%Bachelors Degree: 24%Graduate Degree: 8%
Can Social Media really affect revenues?
Fan
3 hours… 18 comments
… 5 new sales
Brand Loyalty
I just don’t have time…
$600 blender
Meet Tom…
• 15,000 Facebook Friends
• 2,100 followers on Twitter
• Almost 8 million views of the
“iPhone” episode alone on
YouTube
5 x increase in SALES
http://www.youtube.com/user/Blendtec?feature=watch
Going Mobile
Foursquare
Mar ‘09 – launch ~ 250k users April ’10 – 1 mil users Aug ’10 – 3 mil users Dec ’10 – 5 mil users Jan ’11 – 6 mil users (44 DAYS from 5 to 6 mil) 2012?
Over 10 mil users
It’s not a fad, man
It’s a fundamental
shift in the way we
communicate
Twitter: LavaLilly
SteamboatPowGal
Facebook: Angie Robinson
Social Image (Biz Page)
LinkedIn: Angie Robinson
Need
More
Info?
Let’s Build Our Facebook Page!
Go to Facebook.com/pages and click “Create Page”
Recommend your page to your friends
Reach out toyour contacts
Customizing Your URL
Once you have 25 fans, you can customize your URL like this:www.facebook.com/yourbusinessnamehere.
Go to Facebook.com/username, select your page name from the dropdown menu and then write in the name you’d like to use.
Click “Check Availability.” If it’s available, a prompt will ask, “Are you sure you want to set [URL] as [Facebook Page]‘s username?” Click confirm to lock in that URL —
…and keep in mind that you can’t change the URL for a Page once you confirm.
Dress it up…
Support other local businesses.
Go to THEIR page and click here to show a link to their page on YOUR page!
A Little Nightly Reading
The Facebook Guidebook (or understanding all things “Facebook”)http://mashable.com/guidebook/facebook/
Creating a Memorable Customer Experience on Facebookhttp://mashable.com/2011/11/03/social-customer-experience/
Improve Engagement on Your Facebook Pagehttp://mashable.com/2011/04/06/facebook-engagement-data/
How To Get More Facebook Fanshttp://thefuturebuzz.com/2010/02/01/6-figure-facebook-page/
Top Five Mistakes Small Businesses make on Facebookhttp://mashable.com/2011/04/02/5-facebook-marketing-mistakes-small-businesses-make/
Twenty Awesome Facebook Pageshttp://www.inc.com/20-awesome-facebook-fan-pages-2011/index.html
40 Great Examples of Facebook Pageshttp://www.noupe.com/showcases/40-great-examples-of-facebook-fan-pages.html