Cloud and mobility (slideshare)

www.persistentsys.com

How Cloud Computing and Mobile

Devices are Enabling 21st Century

Business Transformation

Anand Deshpande ([email protected])

September 2011

www.persistentsys.com © 2011 Persistent Systems Ltd 2

Anand Deshpande

Personal History and Biases

• 1984: B. Tech. (Computer Science & Engineering) IIT Kharagpur (India)

• 1989: Ph.D. (Computer Science – Databases) Indiana University,

Bloomington, Indiana (USA)

• 1989-90 Member of Technical Staff at Hewlett-Packard Laboratories, Palo

Alto California.

• Since 1990, Founder and CEO of Persistent Systems.

• Responsible for general management, sales and tracking technology.

• Personally, track database technologies.

• Member of NASSCOM Executive Council, President, ACM India.


Persistent Systems

is a focused

software product

and technology services

company.


… with a Global Footprint

Victoria

Seattle

Chicago

Toronto

Quebec

Boston

Indiana

Dallas

Austin

San Jose

London

Netherlands

France

Hyderabad

Goa

Pune Nagpur

Singapore

Tokyo

Sales Office Delivery Center

…and more than 7000 employees.

Bangalore


Our strategy is focused

on creating the

Building Blocks

of next-generation

technology products

and solutions.

Cloud | Analytics

Collaboration | Mobility


• How do I execute a true multi-channel

strategy?

• What mobile architecture is right for my

enterprise?

• How does my UI need to change to ensure a

great user experience on today‟s mobile

devices?

Mo

bil

ity

• How do I migrate my application and data to the

cloud?

• How do I quickly develop and get my cloud platform

to the market?

• What applications should move to the cloud?

Performance?

Clo

ud

The Problems We Solve….


Insights

• How do I leverage the deluge of data

in my enterprises?

• How do I speed the time to market for

my Analytics product?

• How do I efficiently implement my

analytics engine?

BI

& A

naly

tics

Co

llab

ora

tio

n

• What is the ROI of implementing a

collaboration platform?

• How do I integrate new collaboration

tools & social media into my legacy

enterprise systems?

• What collaboration platform is right

for me?


The Persistent Advantage


How Cloud Computing and Mobile

Devices are Enabling 21st Century

Business Transformation

Anand Deshpande ([email protected])

September 2011



If all CIOs reduce IT budgets by 30% what

would be the implications to the software

industry?

• This presentation tries to address this question and identifies

opportunities in the post-cloud environment.

• This presentation is in the context of the CIO and enterprise

software and does not consider the consumer cloud world.

• The presentation has four parts:

1. Economics will drive cloud adoption. It is inevitable

2. Enterprises will run a Virtual Private Cloud with workloads

distributed across different types of clouds.

3. Mobile devices will be consumption device.

4. Cloud will enable new data-driven businesses.


Cloud computing

and mobile devices

are transforming the

software industry.


Cloud computing is the platform for next

generation of IT innovation.


What is driving the adoption of cloud

computing?

Economics.


What is driving the adoption of cloud

computing?

• Illusion of infinite resources

• No up-front cost

• Fine-grained billing (e.g. hourly)

• Utility Computing: Pay-as-you-go computing

promises substantially reduced cost.

Economics.


Unused resources

We are grossly over-provisioned

• Capacity includes:

• Computer Servers

• Storage

• Software Licenses

• Network bandwidth

• Energy

• Air Conditioning

• Rent

• Maintenance Costs

• Operator Staff

Static data center

Demand

Capacity

Time

Resourc

es

Slide Credits: Berkeley RAD Lab


Heavy penalty for under-provisioning:

Poor quality of service – lost customers.

Lost revenue

Lost users

Resourc

es

Demand

Capacity

Time (days) 1 2 3

Resourc

es

Demand

Capacity

Time (days) 1 2 3

Resourc

es

Demand

Capacity

Time (days) 1 2 3



Ideally, want optimal provisioning of

capacity across all resources.

Static data center

Data center in the cloud

Demand

Capacity

Time

Resourc

es

Demand

Capacity

Time

Resourc

es


Resourc

es

Demand

Capacity

Time (days) 1 2 3

Pay-per-use business models


By operating at scale, improving utilization,

simplifying operations, standardizing, increasing

reliability, reducing energy and cooling

• hardware costs can be reduced 33-70 percent

• maintenance costs can be reduced up to 50 percent

• support costs can be reduced by as much as 33 percent

• floor space/facility costs can be reduced 33-50 percent

http://www-935.ibm.com/services/us/its/html/green-datacenter-svcs-landing.html











Advantages of Cloud Computing

Agility Cost Device and

Location

Independence

Scalability

Multi-tenancy Security Maintenance Metering


Challenges for Cloud Computing

Privacy Compliance Legal Open source

Open standards Security Availability and

performance

Sustainability and

siting


Cloud Computing: Why Now?

Business factors

• Minimal capital

expenditure

• Pay-as-you-go billing

model

Economies of Scale

in the Data Center

• Experience of

operating data centers

efficiently

Technology factors

• Pervasive broadband

Internet

• Maturity in

Virtualization

Technology

Clean Slate

Approach

• Multi-tenancy

• Challenging the status-

quo

Business challenges will accelerate the adoption of cloud computing.


To summarize

• Enterprises will move to the cloud – this is inevitable.

• The speed of enterprises‟ movement to the cloud will

depend on the peer group and will be driven by

CEOs/CFOs comparing savings on the balance sheets of

their peers.

• This is not a technical decision.

• Unfortunately, the vendors and eco-system to migrate to

the cloud are not ready.

• The cost of migration and legacy systems is not accurately

factored in and will be a big impediment.


What does the

cloud mean for

the CIO?

http://www.sxc.hu/browse.phtml?f=download&id=697729


Evolution of the cloud from the CIO’s

perspective

The CIO must consider

• Regulation, location mandates, other country specific laws. Perception

and reputation issues.

• Core and context apps – as perceived by the business – possibly an

evolving list.

• Need for flexibility

• Performance issues

• Cost


Where will I distribute my workload?

Private, Internally

hosted cloud

Hosted at a co-lo

Datacenter

Cloud: Platform as a

Service Provider

Industry- Specific Cloud

Cloud: Application as a

Platform Management

Layer


Private Internally Hosted Cloud

• Applications where regulation requires

then to be internally hosted.

• Critical applications – businesses not

comfortable if it is not internal.

• Private internal datacenters will

benefit from systems designed for the

cloud. Example virtualization, multi-tenancy etc.

• This will be the most expensive option

(staff ) and applications will move

away from a private internally hosted cloud over time.

Private, Internally

hosted cloud

Hosted at a colo

Datacenter


Service Provider



Platform Management Layer


Hosted at a colocated datacenter

• Applications that are critical but do

not need to be internal.

• This is well accepted and is not seen

as a business risk any more.

• Costs savings because of shared staff,

shared infrastructure etc.

• Datacenters are getting sophisticated

and beyond racks and infrastructure,

provide software to create, operate

and manage environment that

leverage modern cloud technology – virtualization, multi-tenancy dynamic

provisioning etc.

Private, Internally

hosted cloud

Hosted at a colo

Datacenter


Service Provider





Cloud: Platform as a Service Provider

• For applications that are considered

less critical for business and regulation.

• Platform as a service provider provides

greater elasticity and dynamic provisioning and hence lower costs.

• Custom applications need to be

migrated the cloud to benefit from the advantages of dynamic provisioning

and multi-tenancy.

• Pre-packaged products will replace

custom applications as the cost of migration may not be justified.

Private, Internally

hosted cloud

Hosted at a co-lo

Datacenter


Service Provider





Industry Specific Cloud

• Industry leaders are likely to offer

their infrastructure and their

applications as a service. Example

banks, retail, logistics etc.

• Being familiar with stringent

regulations requirements of the

industry; they will have better

acceptance for security and

regulatory issues and business comfort.

• As resources are shared and multi-

tenancy built-in; costs are lower.

Private, Internally

hosted cloud

Hosted at a co-lo

Datacenter


Service Provider





Cloud: Application as a Platform

• Applications that are context

applications will move to the

application cloud. Examples of such

clouds are salesforce.com for sales,

workday for HR, Intuit for accounting, etc.

• Costs are significantly lower as

multi-tenancy and other

management efficiencies are built-in.

• More on Applications as a cloud later.

Private, Internally

hosted cloud

Hosted at a co-lo

Datacenter


Service Provider





Virtual Private Clouds

• An enterprise is likely to have

systems running across multiple

scenarios.

• It would be expected that these

applications run virtually as a

single unified datacenter,

managed centrally.

Private, Internally

hosted cloud

Hosted at a co-lo

Datacenter


Service Provider





Enterprises will operate

Virtual Private Clouds

• Virtual Private Clouds will span applications that will be deployed

• on-premise,

• off-premise but at a colo site

• in industry specific cloud, and

• in application-specific public clouds.

• Where they are deployed will be seamless to the end-user.

• They will be secure, centrally managed with identity and single sign-on

federated across these systems.

• They will federate billing.

• All systems will be designed for multi-tenancy and will be elastic and will

be provisioned to be available as needed.


Virtual Private Cloud

Data Center

On-premise

Industry Specific Cloud

Public Cloud


Management Layer

• The Virtual Private Cloud will have to be

centrally managed efficiently – with

minimal staff.

• Workloads must be seamless for the user.

• Must be secure

• Extended enterprise employees, partners etc.

applications running across private

and public clouds as part of the virtual

private cloud.

• Will require tools to run a distributed

environment efficiently.

Private, Internally

hosted cloud

Hosted at a co-lo

Datacenter


Service Provider





What is included in the

Management Layer?

• Management Layer must include the following:

• Identity management and provisioning. Single sign-on across all applications and

systems that are part of the virtual private cloud. The system should be able to

provision privileges and authority across multiple distributed systems.

• Create and run an Enterprise App Store. The Enterprise App Store will regulate the

apps that would be available to users of the enterprise virtual private cloud.

• Ability to monitor the distributed systems that are part of the virtual private cloud. Be

able to handle back-ups and DR, migrate loads, manage security, intrusion, etc.

• Manage billing across the distributed environment.

• Monitor workloads and manage most optimal placement of workloads across the

virtual private cloud on the basis of cost, performance, business risks etc. As most

workloads will be virtualized it would be possible to move workloads across

environments dynamically.


Who will manage the Virtual Private Cloud?

• From the CIOs point of view none of the cloud

operators have the credibility to run the cloud end-

to-end for the CIO‟s organization.

• They need someone who will provide service and

has established credibility.


Virtual Private Cloud Operators

• provide the CIO with complete end-to-end service – single point of contact.

• manage the virtual private cloud

• will work on migrating workloads to different configurations optimized to the

requirements of the CIO/Business.

• provide high-touch support to the end-users and to the CIO.

• manage the Enterprise App Store. Decide which applications are appropriate

for the organization.

• translate business requirements and build integration solutions required by the

business. They will optimize billing and provide a single bill for resources across the cloud.

• provide the CIO a financial l business model that charges the business on a

monthly basis.


To summarize

• Enterprises will run Virtual Private Clouds.

• The Virtual Private Cloud will provide end users seamless view of their

environment which will be centrally managed but distributed across multiple

“clouds.”

• A new class of software service providers – Virtual Private Cloud

Operators will emerge.

• Virtual Private Cloud Operators will provide the CIO with a full service

support for managing the cloud.

• Virtual Private Cloud Operators will manage the financials for the cloud

environment.


Mobile devices are getting main stream in

the Enterprise

Enterprises are opening up to

„bring your own device‟ culture

Tablet is becoming the „device of

choice‟ for enterprises

iOS and Android are a „must

have‟ to reach end customers.

Win7 … still in the wait and

watch mode. Application Scenarios

Mobilized legacy

applications

New Enterprise Apps that leverage mobility

Building task specific

mobile apps

Tablets

Smartphones

Hardened

Handsets


Tablets are driving a change in the

Enterprise

Primary Device

With Tablets as the primary device,

HTML5 will be the default environment


Mobile Devices are defining our

expectations from Computers

4

2

• Always on access with super fast boot time.

• Fast broadband speeds

• Near zero latency access to nearly all information

• More than day-long battery life

• Appropriate form factor

• Location based information

• Presence


Smart, connected “things” that interact and

interface with each other are getting all

pervasive.


Video is the new voice

Video Consumption

Video Sharing

Video Communication

http://www.hulu.com/

http://www.netflix.com/


Video unleashed …

4

5


Apps apps everywhere!


To summarize

• Mobile devices are getting mainstream. The CIOs have to

support them.

• Tablets are driving mobile deployment. HTML5 will be the

de-facto UI standard.

• Video is the new voice.

• Mobile computing will provide the network layer for sensors.

• Sensors will generate large amounts of data. Must find ways

to deal with large volumes of data.


Infrastructure is moving to the cloud … applications are next! Data will move with the applications.


Data on the cloud will

enable new data-centric

business models.


Data and Applications are rapidly

moving away from the desktop

into the cloud.


As applications move to the cloud they

will lose their tight hold on enterprise data.

Enterprise data will be available on the

cloud as a service independent

of the application.


Data is getting separated from Enterprise

Applications and is accessible on the cloud

through independent APIs.

Application

Data Data

App API

Traditional Application

Scenario

Application running in

the cloud


Cloud Vendors will aggregate enterprise

data. And make it available through APIs.


The impact of aggregate data

http://data.mint.com/

http://data.mint.com/


Concur: Aggregating Travel Data



Insights

Public Data

Aggregate Data

Enterprise Data

As Enterprise Data

moves to the

cloud, it would be

easier to combine

enterprise data

with aggregate and

public data

sources.


Beyond the enterprise applications, large

number of apps will be available on a pay-

per-use basis in the App Store.


There will be a hierarchy of apps with

different price points; all available on a pay-

per-use business model.

Business Process

Specific Apps

Task/Device

Specific Apps

Traditional

Applications will

be commoditized

on the cloud.

Aggregate Data

Enterprise Data

Public Data

http://www.google.co.in/imgres?imgurl=http://www.socialtimes.com/wordpressnew/wp-content/uploads/2010/01/ipad-icon.gif&imgrefurl=http://www.socialtimes.com/2010/04/why-im-returning-my-apple-ipad-appl/&usg=__o9tg9pEJ0dzps0qAc6354gcT00M=&h=273&w=200&sz=31&hl=en&start=1&sig2=1Rp0SAaaRhDHq6wsdKrZZQ&zoom=1&um=1&itbs=1&tbnid=pU7CxLCShSNTOM:&tbnh=113&tbnw=83&prev=/images?q=ipad+icon&um=1&hl=en&rlz=1I7ADFA_en&biw=1259&bih=593&tbs=isch:1&ei=2EyrTNGLBIGsvgPXz4X3Bg

http://www.google.co.in/imgres?imgurl=http://icons-search.com/img/icons-land/IconsLandVistaHardwareDevicesIconsDemo.zip/IconsLandVistaHardwareDevicesIconsDemo-PNG-256x256-Smartphone.png-256x256.png&imgrefurl=http://icons-search.com/icons/smartphone.aspx&usg=__OZSAXYeadAKjgmNIZD24qOCsDyM=&h=256&w=256&sz=65&hl=en&start=2&sig2=AQkz3tFw-zT6NvREhX3B1w&zoom=1&um=1&itbs=1&tbnid=xYqmhDpzm-bDmM:&tbnh=111&tbnw=111&prev=/images?q=smart+phone+icon&um=1&hl=en&rlz=1I7ADFA_en&biw=1259&bih=593&tbs=isch:1&ei=8kyrTJC-KYKevgOnm-3tBg

http://www.google.co.in/imgres?imgurl=http://aatc.metrotech.org/images/icons/icon_iphone.gif&imgrefurl=http://aatc.metrotech.org/courses/it-professional/iphonedevelopment/&usg=__AzJU5AEKDh7d7MjZf1-MjgLOlkQ=&h=495&w=300&sz=41&hl=en&start=1&sig2=LxGA4RjsNt1wA6dp3mVk6w&zoom=1&um=1&itbs=1&tbnid=AaWJZbhjD6s-CM:&tbnh=130&tbnw=79&prev=/images?q=iphone+image&um=1&hl=en&rlz=1I7ADFA_en&biw=1259&bih=593&tbs=isch:1&ei=EE2rTK_5C5G4vQP79PjkBg











Products/Apps will be consumed in

ready-to-eat bite-sized portions


From the

App Store

Low per

Unit Cost

Zero Loyalty

Pay per

Use

Snap-in

Snap-out

The New App World


To summarize

• As applications move to the cloud they are taking

data to the cloud as well.

• Data on the cloud is now accessible through APIs

independent of the application.

• Cloud operators are aggregating data.

• The ability to combine Enterprise data, Aggregate

data and Public data is very powerful.

• The world is moving to “the world of apps.” Apps

will be business process specific or task/display

specific.


Questions?