Mobility, Software and the CloudDuncan CampbellVice President, Converged Infrastructure & SMBMay 2012

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2

Mobility changes everything

Worldwide mobile payment users will surpass 141.1 million in 2011 (up 38% from 2010)

57% of all corporate employees world-wideare mobile employees

Mobile apps are a $6B market today, growing to $55.7B by 2015

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3

Enterprise BusinessImplications Shift from traditional legacy

workload to systems of engagement

75% of CIOs exploring new architecture to support wider range of devices*

85% of F500 companies testing or deploying smart phones at scale*

*Dr. Lynch, Autonomy

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4

Enterprise BusinessNecessities

Connect with employees, customers, and citizens more effectively than ever before

Control manage, and secure enterprise IP and information on personal devices

Converge traditional and mobile environments to optimize IT

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5

Implications for Application Developers

Drive personalization & security peace-of-mind

Create compelling user experiences across different device platforms

400M app capable mobile devices in use

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6

Think Beyond the DeviceConsiderations and Best Practices

Set a strategy - Design for Mobile first Benetton

mPedigree Network

Valentino

Essar Group

HP

Enable BYOD, but influence choices

Focus on a consistent user experience

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7

Accelerate forwardPlan and Execute

AllianceONE and PartnerONE – HP is adept at delivering on the 3Cs

Take control of unstructured data, with a focus on next-generation apps

Leading portfolio – designed for convergence and optimized for software

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8

Winning togetherUse this Conference

Connect with leaders in Applications, Networking, Mobility and Mobile Apps

Explore HP Converged Infrastructure and Solutions for Mobile and Application Transformation

Visit the HP Booth and learn about all we have to offer

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

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