Online Social Networking

Engaging, Connecting, & Building Better Cities

Presentation to Aroostook City Managers

Sonja Plummer Morgan, MLIS

Ideas for today…

• Consider Social media as a tool of management• Explore best practices • Look at practical applications

http://www.youtube.com/watch?v=6a_KF7TYKVc&feature=relmfu

“According to a 2009 survey, 57% of International Economic Development

Council (IEDC) members surveyed said they were using social media tools.”

Source: Buzz Maven htt p://www.buzzmaven.com/

How Cities are Using Social Media

1. Marketi ng or branding image

2. Att racti ng former residents to return by locati ng and reaching out

3. Connecti ng job seekers with jobs

4. Showcase local businesses and assets

Source: htt p://mashable .com/2010/12/16/c iti es-soc ia l -media-recess ion/

1.

1. Make your Mission the foundati on

2. Write a social media policy with procedures

2. Add disclaimers

5. Remember your online presence refl ects the community

6. Carefully observe copyright laws

7. Create or imagine no expectati on of privacy

htt p://www.workfromhomenetworkmarketi ng.com/social-networking-quotes.html

A Lil’ Tired Here…

Set aside time every day Utilize volunteers

Online Social Networks Top Five?

Estimated 550,000,000 unique users each month

Estimated 90,500,000 unique users each month

Estimated 89,800,000 unique users each month

Estimated 50,000,000 unique users each month

Estimated 42,000,000 unique users each month

Unique user each month = How many different people used it during the month.

Create a social media policy or procedure.

8 Essenti al Elements in Social Media Policies

• Employee access• Account management• Acceptable use• Employee conduct

• Content• Security• Legal issues• Citizen conductSocial Media: The Good, the Bad and the Ugly for Municipalities by

Adrian Herbst, Casey Lide; The Baller Herbst Law Group

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