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The Cisco Visual Networking index tracks the growth of the internet. Here are the Australian and New Zealand specific findings as presented by Dr Robert Pepper
Citation preview
Cisco Visual Networking Index (VNI) Mobile Data Forecast Australia/ NZ Highlights 2013-2018
Robert Pepper, VP Global Technology Policy February 2014
2 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Visual Networking Index (VNI) Expanding the Scope of Cisco’s IP Thought Leadership
Cisco® VNI Forecast research is an ongoing initiative to predict global traffic growth. This study focuses on consumer and business mobile data traffic and its key drivers.
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Global Mobile Speed Data
Global Forecast Data
3 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Global Mobile Data Traffic Drivers
More Mobile Video
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
More Mobile Connections
2013
7.0 Billion
2018
10.2 Billion
Faster Mobile Speeds
2013
1.4 Mbps
2018
2.5 Mbps
More Mobile Users
2013
4.1 Billion
2018
4.9 Billion
2013
53% of Traffic
2018
69% of Traffic
4 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
5 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Global Mobile Data Traffic Growth / Top-Line Global Mobile Data Traffic will Increase Nearly 11-Fold from 2013─2018
0
2
4
6
8
10
12
14
16
18
2013 2014 2015 2016 2017 2018
Exabyte
s p
er
Month
10.8 EB
1.5 EB
15.9 EB
7.0 EB
4.4 EB
2.6 EB
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
61% CAGR 2013–2018
6 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Australia Mobile Data Traffic Growth / Top-Line Australia Mobile Data Traffic will Increase Nearly 6-Fold from 2013─2018
0
20
40
60
80
100
120
2013 2014 2015 2016 2017 2018
Peta
byte
s p
er
Month
80 PB
20 PB
112 PB
57 PB
40 PB
28 PB
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
41% CAGR 2013–2018
7 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
New Zealand Mobile Data Traffic Growth / Top-Line New Zealand Mobile Data Traffic will Increase Nearly 8-Fold from 2013─2018
0
2
4
6
8
10
12
14
16
18
2013 2014 2015 2016 2017 2018
Pe
tab
yte
s p
er
Mo
nth
13 PB
2 PB
17 PB
9 PB
6 PB
4 PB
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
51% CAGR 2013–2018
8 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Japan Mobile Data Traffic Growth / Top-Line Japan Mobile Data Traffic will Increase Nearly 9-Fold from 2013─2018
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
2.0
2013 2014 2015 2016 2017 2018
Exa
byte
s p
er
Mo
nth
1.3 EB
205 PB
1.8 EB
874 PB
567 PB
350 PB
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
55% CAGR 2013–2018
9 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
US Mobile Data Traffic Growth / Top-Line US Mobile Data Traffic will Increase Nearly 8-Fold from 2013─2018
0.0
0.5
1.0
1.5
2.0
2.5
3.0
2013 2014 2015 2016 2017 2018
Exabyte
s p
er
Month
1.9 EB
0.4 EB
2.7 EB
1.3 EB
0.9 EB
0.6 EB
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
50% CAGR 2013–2018
10 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Western Europe Mobile Data Traffic Growth / Top-Line WE Mobile Data Traffic will Increase 7-Fold from 2013─2018
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
2.0
2013 2014 2015 2016 2017 2018
Exabyte
s p
er
Month
1.3 EB
0.3 EB
1.9 EB
0.9 EB
0.6 EB 0.4 EB
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
50% CAGR 2013–2018
11 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
2
4
6
8
10
12
2013 2014 2015 2016 2017 2018
Bill
ions o
f D
evic
es
Other Portable Devices (0.3%,0.3%) Tablets (1.3%,5.0%)
Laptops (2.1%,2.6%) M2M (4.9%,19.7%)
Smartphones (24.9%,38.5%) Non-Smartphones (66.4%,33.9%)
Global Mobile Device Growth by Type
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
* Figures (n) refer to 2013, 2018 device share
8% CAGR 2013–2018
12 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
10
20
30
40
50
60
70
2013 2014 2015 2016 2017 2018
Millio
ns o
f D
evic
es
Other Portable Devices (0.1%,0.1%) Tablets (2.8%,6.5%)
Laptops (14.6%,9.2%) M2M (13.0%,42.1%)
Smartphones (49.1%,40.2%) Non-Smartphones (20.4%,1.9%)
Australia Mobile Device Growth by Type By 2018, Smartphones and M2M Devices Dominate
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
* Figures (n) refer to 2013, 2018 device share
10% CAGR 2013–2018
13 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
2
4
6
8
10
12
2013 2014 2015 2016 2017 2018
Millio
ns o
f D
evic
es
Other Portable Devices (0.1%,0.1%) Tablets (2.4%,6.8%)
Laptops (2.7%,2.4%) M2M (19.8%,49.0%)
Smartphones (50.5%,40.7%) Non-Smartphones (24.6%,0.9%)
New Zealand Mobile Device Growth by Type By 2018, Smartphones and M2M account for 90% of devices
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
* Figures (n) refer to 2013, 2018 device share
13% CAGR 2013–2018
14 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
100
200
300
400
500
600
700
800
2013 2014 2015 2016 2017 2018
Millio
ns o
f D
evic
es
Other Portable Devices (3.7%,1.5%) Tablets (8.7%,13.9%)
Laptops (2.8%,2.5%) M2M (9.1%,40.2%)
Smartphones (48.2%,41.1%) Non-Smartphones (27.6%,0.7%)
United States Mobile Device Growth by Type
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
* Figures (n) refer to 2013, 2018 device share
12% CAGR 2013–2018
15 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
50
100
150
200
250
300
2013 2014 2015 2016 2017 2018
Millio
ns o
f D
evic
es
Other Portable Devices (0.1%,0.1%) Tablets (2.2%,7.1%)
Laptops (1.3%,0.7%) M2M (11.7%,41.9%)
Smartphones (37.2%,49.3%) Non-Smartphones (47.5%,1.0%)
Japan Mobile Device Growth by Type
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
* Figures (n) refer to 2013, 2018 device share
12% CAGR 2013–2018
16 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Average Traffic Per Mobile Device Type
Non-Smartphone 10.8 45
M2M 61 451
Wearable 78 345
Smartphone 529 2,672
Tablet 1,374 5,609
Laptop 2,455 5,095
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
2013 MBs per Month
2018 MBs per Month
Note: In 2013, 4G Smartphones generated 2 GBs/month and 4G Tablets generated 2.4 GBs/month
17 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
1
2
3
4
5
6
7
2013 2014 2015 2016 2017 2018
Bill
ion
s o
f D
evic
es o
r C
on
nectio
ns
4G 3G 2G
Global Connections by Network Type 2G, 3G, and 4G Technology Connection Share
59%
68%
29%
3%
26%
15%
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
48%
44%
8%
18 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
5
10
15
20
25
30
35
2013 2014 2015 2016 2017 2018
Mill
ion
s o
f D
evic
es o
r C
on
ne
ctio
ns
4G 3G 2G
Australia Connections by Network Type 2G, 3G, and 4G Technology Connection Shares
51%
68%
8%
23%
44%
4%
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
19 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
1
2
3
4
5
6
7
2013 2014 2015 2016 2017 2018
Mill
ion
s o
f D
evic
es o
r C
on
ne
ctio
ns
4G 3G 2G
New Zealand Connections by Network Type 2G, 3G, and 4G Technology Connection Share
58%
58%
6%
37% 22%
19%
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
20 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
50
100
150
200
250
300
350
400
2013 2014 2015 2016 2017 2018
Mill
ion
s o
f D
evic
es o
r C
on
ne
ctio
ns
4G 3G 2G
United States Connections by Network Type 2G, 3G, and 4G Technology Connection Share
52%
62%
13%
25%
41%
7%
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
47%
45%
8%
21 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
20
40
60
80
100
120
140
160
2013 2014 2015 2016 2017 2018
Mill
ion
s o
f D
evic
es o
r C
on
ne
ctio
ns
4G 3G 2G
Japan Connections by Network Type 2G, 3G, and 4G Technology Connection Share—Japan Leads 4G Migration
56%
69%
7%
24%
39%
5%
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Cisco Confidential 22 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
100
200
300
400
500
600
2013 2014 2015 2016 2017 2018
Mill
ion
s o
f D
evic
es o
r C
on
ne
ctio
ns
4G 3G 2G
Western Europe Connections by Network Type 2G, 3G, and 4G Technology Connection Share
60%
66%
32%
2%
24%
16%
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013 Cisco and/or its affiliates. All rights reserved. 23 Cisco Confidential 23 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
23 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
4G connection in 2013 in Australia
generated 1.3 GB/mo, 4.5X higher
than 288 MB/mo for non-4G
(mostly 3G) connections. In New
Zealand, 4G connection generated
1.3 GB/mo, 4.5X higher than the
294 MB/mo for non-4G
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
24 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0.00
0.02
0.04
0.06
0.08
0.10
0.12
2013 2014 2015 2016 2017 2018
Exabyte
s p
er
Mon
th
2-2.5G
3-3.5G
4G
Australia Mobile Data Traffic Growth: 4G In Australia, 4G Will Be 83% of Mobile Traffic by 2018
58%
83%
17%
0.4%
42%
0%
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
25 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0.000
0.002
0.004
0.006
0.008
0.010
0.012
0.014
0.016
0.018
2013 2014 2015 2016 2017 2018
Exabyte
s p
er
Mon
th
2-2.5G
3-3.5G
4G
New Zealand Mobile Data Traffic Growth: 4G In New Zealand, 4G Will Be 51% of Mobile Traffic by 2018
21%
51%
49%
7%
72%
0.3%
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
26 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0.0
0.2
0.4
0.6
0.8
1.0
1.2
2013 2014 2015 2016 2017 2018
Peta
byte
s p
er
Mo
nth
Mobile File Sharing (4.6%)
Mobile M2M (14.8%)
Mobile Audio (11.3%)
Mobile Web/Data (3.7%)
Mobile Video (65.6%)
Australia Mobile Data Traffic Growth / Apps Video to Exceed 65 Percent of Mobile Data Traffic by 2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
41% CAGR 2013–2018
Figures (n) refer to 2018 traffic share
27 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0.00
0.02
0.04
0.06
0.08
0.10
0.12
0.14
0.16
0.18
2013 2014 2015 2016 2017 2018
Peta
byte
s p
er
Mo
nth
Mobile File Sharing (5.2%)
Mobile M2M (12.4%)
Mobile Audio (11.2%)
Mobile Web/Data (5.8%)
Mobile Video (65.4%)
New Zealand Mobile Data Traffic Growth / Apps Video to Exceed 65 Percent of Mobile Data Traffic by 2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
51% CAGR 2013–2018
Figures (n) refer to 2018 traffic share
28 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
5
10
15
20
25
30
35
2013 2014 2015 2016 2017 2018
Exa
byte
s p
er
Mo
nth
Cellular Traffic from Mobile Devices
Offload Traffic from Mobile Devices
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Global Mobile Data Traffic Offload* 52% of Mobile Traffic to be Offloaded by 2018 45% of Mobile Traffic Offloaded in 2013
48%
52%
*Offload pertains to traffic from dual mode devices (i.e., supports cell & wi-fi; exc. laptops) over wi-fi/small cell networks
29 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0.00
0.02
0.04
0.06
0.08
0.10
0.12
0.14
0.16
0.18
0.20
2013 2014 2015 2016 2017 2018
Exa
byte
s p
er
Mo
nth
Cellular Traffic from Mobile Devices
Offload Traffic from Mobile Devices
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Australia Mobile Data Traffic Offload* 38% of Mobile Traffic to be Offloaded by 2018 26% of Mobile Traffic Offloaded in 2013
62%
38%
*Offload pertains to traffic from dual mode devices (i.e., supports cell & wi-fi; exc. laptops) over wi-fi/small cell networks
30 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0.000
0.005
0.010
0.015
0.020
0.025
0.030
0.035
0.040
2013 2014 2015 2016 2017 2018
Exa
byte
s p
er
Mo
nth
Cellular Traffic from Mobile Devices
Offload Traffic from Mobile Devices
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
New Zealand Mobile Data Traffic Offload* 50% of Mobile Traffic to be Offloaded by 2018 44% of Mobile Traffic Offloaded in 2013
50%
50%
*Offload pertains to traffic from dual mode devices (i.e., supports cell & wi-fi; exc. laptops) over wi-fi/small cell networks
31 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
2013 2014 2015 2016 2017 2018
Exa
byte
s p
er
Mo
nth
Cellular Traffic from Mobile Devices
Offload Traffic from Mobile Devices
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
United States Mobile Data Traffic Offload* 64% of Mobile Traffic to be Offloaded by 2018 57% of Mobile Traffic Offloaded in 2013
36%
64%
*Offload pertains to traffic from dual mode devices (i.e., supports cell & wi-fi; exc. laptops) over wi-fi/small cell networks
32 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
20,000
40,000
60,000
80,000
100,000
120,000
2012 2013 2014 2015 2016 2017
Peta
byte
s p
er
Month
Mobile Data (67% CAGR)
Fixed/Wired (13% CAGR)
Fixed/Wi-Fi - Mobile Offload (85% CAGR)
Fixed/Wi-Fi - Wi-Fi Only (21% CAGR)
Global IP Traffic by Local Access Technology Wi-Fi From Mobile Offload Growing Fastest
43%
37%
10%
21% CAGR 2012–2017
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
10%
33 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
100
200
300
400
500
600
700
800
2012 2013 2014 2015 2016 2017
Peta
byte
s p
er
Month
Mobile Data (41% CAGR)
Fixed/Wired (9% CAGR)
Fixed/Wi-Fi - Mobile Offload (72% CAGR)
Fixed/Wi-Fi - Wi-Fi Only (14% CAGR)
Australia IP Traffic by Local Access Technology Wi-Fi From Mobile Offload Growing Fastest
33%
49%
11%
15% CAGR 2012–2017
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
7%
34 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
20
40
60
80
100
120
140
2012 2013 2014 2015 2016 2017
Peta
byte
s p
er
Month
Mobile Data (63% CAGR)
Fixed/Wired (7% CAGR)
Fixed/Wi-Fi - Mobile Offload (80% CAGR)
Fixed/Wi-Fi - Wi-Fi Only (12% CAGR)
New Zealand IP Traffic by Local Access Technology Wi-Fi From Mobile Offload Growing Fastest
32%
48%
10%
15% CAGR 2012–2017
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
10%
35 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
2012 2013 2014 2015 2016 2017
Peta
byte
s p
er
Month
Mobile Data (57% CAGR)
Fixed/Wired (14% CAGR)
Fixed/Wi-Fi - Mobile Offload (72% CAGR)
Fixed/Wi-Fi - Wi-Fi Only (27% CAGR)
United States IP Traffic by Local Access Technology Wi-Fi From Mobile Offload Growing Fastest
51%
34%
6%
21% CAGR 2012–2017
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
10%
36 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2G 3G 4G
Mobile
and O
fflo
ad T
raffic
fro
m
Mo
bile
-Co
nn
ecte
d D
evic
es
Mobile Traffic
Offload Traffic
Australia Mobile Data Traffic and Offload Traffic, 2018
38% 38%
11%
89% 62% 62%
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
37 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2G 3G 4G
Mobile
and O
fflo
ad T
raffic
fro
m
Mo
bile
-Co
nn
ecte
d D
evic
es
Mobile Traffic
Offload Traffic
New Zealand Mobile Data and Offload Traffic, 2018
49% 50% 30%
70% 50% 51%
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
38 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0%
10%
20%
30%
40%
50%
60%
Jan-10 Sep-11 Sep-12 Sep-13
Perc
enta
ge o
f Top 1
perc
ent
to
Tota
l M
B/m
o
Top 1 %
Top Mobile User Profiles: 2010–2013 Top 1% Generated10% in Sept 2013—early adopters becoming new normal
24%
16%
52%
10%
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
39 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
10
20
30
40
50
60
70
80
90
100
2013 2014 2015 2016 2017 2018
Tbps
Average Hour Traffic
Busy Hour Traffic
Busy Hour Mobile Data Traffic Busy Hour Is 66% Higher Than Average Hour in 2013, 83% in 2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
40 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0.0
0.5
1.0
1.5
2.0
2.5
2013 2014 2015 2016 2017 2018
Bill
ions o
f M
2M
Connections
3G
2G
4G
71%
41%
Global M2M Connection Growth Global M2M Connections will Grow 6-Fold from 2013-2018; By 2018, More Than Half of Global M2M Connections Will be on 3G
43% CAGR 2013–2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
28%
35%
51%
14%
50%
9%
2.0 B
1.6 B
1.1 B
0.8 B
0.5 B 0.3 B
* In 2013, 4G accounts for 0.43% of global mobile M2M connections.
In 2014 ,1.5% connections, in 2015 , 3% connections and in 2016 ,5.6% connections are 4G.
34%
64%
41%
56%
47%
48%
41 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
5
10
15
20
25
30
2013 2014 2015 2016 2017 2018Millio
ns o
f M
2M
Co
nn
ecti
on
s
3G
2G
4G
36%
13%
Australia M2M Connection Growth Australia M2M Connections will Grow Five-Fold from 2013-2018; By 2018, One-Fifth of M2M Connections Will be On 4G
39% CAGR 2013–2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
64%
10%
70%
20%
75%
4%
27 M
21 M
15 M
11 M
8 M 5 M
70%
28%
74%
22%
76%
17%
7% 13%
42 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
1
2
3
4
5
6
2013 2014 2015 2016 2017 2018Millio
ns o
f M
2M
Co
nn
ecti
on
s
3G 2G 4G
79%
45%
New Zealand M2M Connection Growth New Zealand M2M Connections will Grow Five-Fold from 2013-2018; By 2018, Just over 10% of M2M Connections Will be On 4G
35% CAGR 2013–2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
21%
38%
51%
11%
48%
1%
5.5 M
4.3 M
3.3 M
2.4 M
1.7 M
1.2 M 28%
72%
35%
63%
43%
54%
3% 6%
43 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
50
100
150
200
250
300
2013 2014 2015 2016 2017 2018Millio
ns o
f M
2M
Co
nn
ecti
on
s
3G
2G
4G
56%
20%
United States M2M Connection Growth US M2M Connections will Grow 8-Fold from 2013-2018; By 2018, Nearly a Third M2M Connections Will be On 4G
50% CAGR 2013–2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
42%
15%
51%
33%
57%
9%
271 M
207 M
149 M
100 M
63 M
35 M 51%
45%
57%
35%
59%
26%
15% 24%
44 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0%
2%
4%
6%
8%
10%
12%
14%
0
20
40
60
80
100
120
140
160
180
200
2013 2014 2015 2016 2017 2018
% w
ith
Em
be
dd
ed
Ce
llula
r C
on
ne
ctivity
Mill
ion
s o
f C
on
ne
cte
d W
ea
rab
les
22 M
127 M
Global Connected Wearable Devices Global Connected Wearables will Grow 8-Fold from 2013-2018; By 2018, 13 Percent will Have Embedded Cellular Connectivity
177 M
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
52% CAGR 2013–2018
58 M
36 M
88 M
45 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%
0.6%
0
10
20
30
40
50
60
70
2013 2014 2015 2016 2017 2018
% o
f S
mart
phone T
raffic
Month
ly T
raffic
(P
B)
34
2
Global Connected Wearable Devices Traffic Global Connected Wearables Traffic will Grow 36-Fold from 2013-2018
61
17
9 4
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
105% CAGR 2013–2018
46 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco VNI Mobile Forecast; 2013–2018 Get more info—see Tools and Resources
www.cisco.com/go/vni
Thank you.