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BUSINESS CONSULTING FOR THE REAL-TIME ENTERPRISE rightedge STRATEGY. ANALYTICS. TECHNOLOGY. ENABLING BIG DATA TRANSFORMATIONS FOR CONTINUOUS ADVANTAGE rightedge.com

CIS13: Big Data Analytics Vendor Perspective: Insights from the Bleeding Edge

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Balu Rajagopal, Global Product Marketing, Pivotal While Apache Hadoop represents a core infrastructure driver in the Big Data movement, much it changing on application layer technology landscape in order to cross connect data from different repositories in different domains. A new class of Business Applications are emerging that inherently leverages three major fabrics - Big Data platforms, Cloud and Analytics all together. From a business user perspective, the traditional model of logging into every application to access the data to make decisions (primary purpose of apps) is no longer relevant. This means that new authentication, authorization and access control capabilities are needed that leverages the three fabrics mentioned earlier. Speaker Balu Rajagopal is in Global Product Marketing for Pivotal, a Big Data Analytics spinoff from EMC and VMWare that includes Greenplum. Balu came to VMWare via the earlier VMWare acquisition of Cetas.

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Page 1: CIS13: Big Data Analytics Vendor Perspective: Insights from the Bleeding Edge

BUSINESS CONSULTING FOR THE REAL-TIME ENTERPRISE

rightedge

STRATEGY. ANALYTICS. TECHNOLOGY.

ENABLING BIG DATA TRANSFORMATIONS FOR CONTINUOUS ADVANTAGE

rightedge.com

Additional Line 18 Point Verdana

Page 2: CIS13: Big Data Analytics Vendor Perspective: Insights from the Bleeding Edge

‹#› © COPYRIGHT 2013 RIGHTEDGE. ALL RIGHTS RESERVED.

2 © Copyright 2013 Pivotal. All rights reserved.

‹#› © COPYRIGHT 2013 RIGHTEDGE. ALL RIGHTS RESERVED.

At the Crossroads: Big Data & Identity Management

Enabling The Next Generation of Business Apps

Balu Rajagopal [email protected]

Page 3: CIS13: Big Data Analytics Vendor Perspective: Insights from the Bleeding Edge

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Three Key Components Digital Business Model

Every Enterprise is Digital

Source: MIT Center For Digital Business

Page 4: CIS13: Big Data Analytics Vendor Perspective: Insights from the Bleeding Edge

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Three Key Components Digital Business Model

Every Enterprise is Digital

Source: MIT Center For Digital Business

Page 5: CIS13: Big Data Analytics Vendor Perspective: Insights from the Bleeding Edge

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It’s a Big Data World

Chart based on IDC and UC Berkeley Data Growth Estimates, Source: IDC & CosmoBC.com: http://techblog.cosmobc.com/2011/08/26/data-storage-infographic/

Petabyte

PC Internet Time Mobile Mainframe

Terabyte

DATA VOLUME

Exabyte

Zettabyte

Machine

2011

Transactions

M 2 M

Interactions

2.0 Zettabytes in Enterprise Data

Business Apps

Patterns Information

Insights

Internet of Things Industrial Internet

U G C Social Networks

Page 6: CIS13: Big Data Analytics Vendor Perspective: Insights from the Bleeding Edge

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Driven by Big Data The New Enterprise Model

①  Every Business Is/Will be Driven by Data !

②  No More Function Point Apps as we know it !

③  Data-Driven Decision Making has Arrived !

④  Agility is a Given !

⑤  Predictive Enterprise is Mandatory !

Page 7: CIS13: Big Data Analytics Vendor Perspective: Insights from the Bleeding Edge

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Key Drivers Identity Management Innovation

①  Everything on the Cloud (public, private, hybrid) !

②  Information as a Service (economix) !

③  Timely Access to Data is Critical !

④  Dynamic Policy Management !

⑤  Analytics At the Core ! Graphic Source: Gartner

Page 8: CIS13: Big Data Analytics Vendor Perspective: Insights from the Bleeding Edge

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Workflow Centric

Enabling Applications To Personalize Access To Data Identity Analytics at the Core

New

OLD Personalized

User Experience

Graphic Adapted From Gartner

SSO -> APPS

SSO -> DATA

Page 9: CIS13: Big Data Analytics Vendor Perspective: Insights from the Bleeding Edge

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Enabling Context Driven Decision-Making Key Identity Analytics Requirements

1

2

3

Predictive analytics

Real time analytics

Root Cause/Investigative analytics

E.g.: Predict (User) Access to Data

E.g.: Personalize (User) Access to Data

E.g.: Access Grants/Rejects

Page 10: CIS13: Big Data Analytics Vendor Perspective: Insights from the Bleeding Edge

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Big Data Driven Business Apps Emerging App Trends

①  Separation of Data From App Logic

②  Access Control to Data NOT APPS

③  Dynamic Feature Provisioning

④  Elastic Feature Level Scalability

⑤  Apps are Mashups Personalized by User Context

Authen

Authz

Access Share

Privacy SSO To

Data

Page 11: CIS13: Big Data Analytics Vendor Perspective: Insights from the Bleeding Edge

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Enabling Data-Driven Decision Making The New Enterprise Apps Architecture

Page 12: CIS13: Big Data Analytics Vendor Perspective: Insights from the Bleeding Edge

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Identity Capability Design Considerations Takeaways For Identity Management

①  Apps are CONDUIT for Patterns, Information and Insights from DATA!

②  Identity Enables INDIVIDUAL (Personalized) User Experience!

③  SECURE Anywhere Anytime Access to Data NOT APPS!

④  IDENTITY ANALYTICS is a core determinant for use of Big Data!

⑤  Dynamic IDENTITY POLICING based on Dynamic User Context !

Page 13: CIS13: Big Data Analytics Vendor Perspective: Insights from the Bleeding Edge

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Start Transforming Your Business Now!

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Page 14: CIS13: Big Data Analytics Vendor Perspective: Insights from the Bleeding Edge

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Thank You!

Balu Rajagopal [email protected] Sign-up @

Page 15: CIS13: Big Data Analytics Vendor Perspective: Insights from the Bleeding Edge

BUSINESS CONSULTING FOR THE REAL-TIME ENTERPRISE

rightedge

STRATEGY. ANALYTICS. TECHNOLOGY.

ENABLING BIG DATA TRANSFORMATIONS FOR CONTINUOUS ADVANTAGE

rightedge.com