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The slide deck from the Presentation on 1st November for the Charted Institude of PR Social Media Analytics 2012. With @leonchaddock of Sentiment Metrics and @lbrynleyjones of Our Social Times
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SHARETHIS
SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON
SUPPORTED BY
SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON
Luke Brynley-Jones Founder, Our Social Times
& Leon Chaddock
Managing Director, Sentiment Metrics
Size isn’t everything
Velocity matters
#GBBO6025 Tweets per minute during the live final
Influence trumps volume
Influence requires context
Presentation is everything
Barclays PingItVolume of Social Mentions
# of mentions
Days
Topic Cloud
Sentiment
Positive
Negative
Neutral
Negative Mentions
Negative Mentions
Barclays Respond
Sentiment
Positive
Negative
Neutral
Positive Mentions
Kettle Chips –Volume of Social Mentions
Mentions
Days
Sentiment
Positive
Negative
Kettle Chips - RTs
RTs
Free trial
If you would like to try the latest version of Sentiment Metrics - which
launches today - for free, please get in touch.
SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON
Thank you!
Luke Brynley-Jones Founder, Our Social Times [email protected]
@lbrynleyjones &
Leon Chaddock Managing Director, Sentiment [email protected]
@leonchaddock
