21. So-called revolutionsSource: Open Democracy (via Flickr) 21
| 22.11.2013
22. Real life public relationsLIFECYCLE WITHOUT SOCIAL
MOMENTUMCAMPAIGNCAMPAIGNEMBRACETALKENERGISECAMPAIGNSUPPORTLISTEN22
| 22.11.2013
23. Planning
modelListenStrategyContentChannelsEngagementEvaluationWeb analytics
Web research Search insight Social networks Conversation
InfluencersDefine goals and objectives Devise means of motivation
and engagementFormat Function Content optimisationFacebook Twitter
LinkedIn Google+Community management Campaign lifecycle Social
lifecycleSMART Objectives The Barcelona Principles Valid Metrics23
| 22.11.2013
24. Evolution of public relationsSource: Ivy Lees Pennsylvania
Railroad press release (via Wikipeda) 24 | 22.11.2013
25. Evolution of public relationsMedia relations25 |
22.11.2013Influencer relationsCommunitySocial Business
26. The Fifth Estate26 | 22.11.2013
27. Participation27 | 22.11.2013
28. Quantified self: body mediaSource: Bionic.ly Tracking
technology with health, fitness and well-being 28 | 22.11.2013
29. Future of our profession 1.001.502.002.503.003.50Delivering
messages via the social web53.5%3.46Knowing about social media
trends50.9%3.45Developing social media strategies44.0%Evaluating
social media activities39.1%3.12Knowing how to avoid risks and
handle 38.9%4.003.093.25Setting up social media
platforms36.4%2.99Managing online communities35.4%3.00Knowing the
legal framework for social media31.5%2.86Initiating web-based
dialogues with stakeholders29.2%2.82very low 0Communication
professionals with high capabilitiesSource: Ketchum European
Communication Monitor 2013 29 | 22.11.20130.5 3.00very highMean
rating of capabilities (scale 1-5)