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July is here, which means there are only 4 months until the un-official start of the holiday shopping season. If you manage an e-commerce website, you better get moving.Mitchell Causey, SEO Consultant at Slingshot SEO, will offer up 2 tips for optimizing your site in order to generate traffic, and Dan Hanrahan, VP of Partnerships at iGoDigital, will have 2 tips of his own for engagement once they’re on your site. We’ll open it up to audience questions after their short presentation.
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@SlingshotSEO | www.SlingshotSEO.com
4 Tips for Preparing Your E-Commerce Site for the Holiday Season
MITCHELL CAUSEYSlingshot SEO
@MitchellCausey
INTRODUCTIONS
DAN HANRAHAN
@DanHanrahan8
STEVEN SHATTUCKSlingshot SEO
@StevenShattuck
@SlingshotSEO | www.SlingshotSEO.com
TIPS FOR INCREASING WEBSITE TRAFFIC
@SlingshotSEO | www.SlingshotSEO.com
STOP SELLING!
@SlingshotSEO | www.SlingshotSEO.com
STOP SELLING» Create how-to guides for
interesting or difficult to use products
» Use experts in related fields to promote them (ego-bait)
@SlingshotSEO | www.SlingshotSEO.com
CULTIVATE A COMMUNITY OF
REVIEWERS
@SlingshotSEO | www.SlingshotSEO.com
CULTIVATE A COMMUNITY OF REVIEWERS» Builds trust in your site
» Leverage your site’s users to accomplish the goal of contentcreation.
@SlingshotSEO | www.SlingshotSEO.com
With thousands of retail sites vying for your customers’ attention – how are you going to win? A more engaged customer is more invested in your brand, more loyal and more likely to buy.
TIPS FOR CREATING AN ENGAGING USER EXPERIENCE
@SlingshotSEO | www.SlingshotSEO.com
BE CONSISTENT!
@SlingshotSEO | www.SlingshotSEO.com
BE CONSISTENT!
Match the look and feel of third party tools with the look and feel of the rest of your site.
(Example Right)» Top of Page = Personalized
Product Recommendations» Bottom of Page = Retailer’s
Product Images = A Seamless User Experience
@SlingshotSEO | www.SlingshotSEO.com
BE CONSISTENT!
Incorporate ratings and review stars into product recommendations
= Increase in clicks by 5-10%
@SlingshotSEO | www.SlingshotSEO.com
LISTEN
@SlingshotSEO | www.SlingshotSEO.com
LISTEN
Encourage feedback, and use the input to quickly get the shopper to the right product page
» Landing Page based on Google search for “Merrell” returns Women’s / Men’s popular and new arrival Merrells
@SlingshotSEO | www.SlingshotSEO.com
LISTEN
Encourage feedback, and use the input to quickly get the shopper to the right product page
» Social buttons and feedback loops throughout the site
@SlingshotSEO | www.SlingshotSEO.com
iGoDigital observes behavior, asks questions, leverages social profiles
and analyzes “wisdom of the crowds” to help
retailers and consumer brands deliver the right
product to the right customer at the right time.
Guiding Smarter Retail
Visit iGoDigital.com or email [email protected] for more information
OUR TOOLBOX OF SERVICES:
Personalized and Predictive Product Recommendations
Guided Selling Tools
Guided Search
Segment Builder
@SlingshotSEO | www.SlingshotSEO.com
WE STAY ON TOP OF BEST PRACTICES, EMERGING TRENDS, PEER REPORTING, & CHANGES IN THE SCIENCE OF THE INDUSTRY SO WE CAN RESPOND TO THE REALITIES WE ENCOUNTER.
Visit SlingshotSEO.com/Resources for more information
