Chitra Ramanathan(ramanac)

October 24th, 2016Section 001

Products

Products

History

1997: Founded by Marc

Randolph & Reed Hastings

1998: Netflix opens with 925

titles and 30 employees

1999: Introduced

subscription model

2000: Blockbuster

declined offer to acquire

Netflix

History

2007: Introduced streaming

service

2010: Launched in Canada

2011:Qwiksterhandles

DVD rentals

2013: First original series,

House of Cards

2016: Global

expansion

Business Model• Subscriptions:� Basic: $7.99/month� Standard: $9.99/month� Premium: $11.99/month

• Produce original content• International expansion

(86 million users worldwide)

Financial Info

Competition

Competition

Source: Business Insider

Secret Sauce• Original Shows/Films• Large selection of content• TV/Film Recommendations

Prediction: Success!• Strong, growing subscriber base• Content available for all audiences• Suggestions lead to continuous viewing