Designing a Technology Framework for Gram Udyami, the Next Generation Rural e-Infopreneur

The Safran Challenge

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Capgemini Super Techies Show Season 3- Safran Morpho Challenge

The Facts

Safran is a leading international high-technology group with three core businesses: aerospace, defence and security. Operating worldwide, the Group has 66,300 employees and generated sales of 14.7 billion euros in 2013

Safran Morpho, with solutions in over 100 countries, is a Global Leader in Biometric Identification, Secure Documents and Explosive Detection Systems

Safran Morpho, through its subsidiary, Smart Chip Limited enables some of the most complex e-Governance, Citizen Outreach, Benefits Disbursement and Corporate Identity and Business Growth programs in India, including the Aadhaar program, Rashtriya Swasthya Bima Yojana, Driving License / Registration Certificate, Biometric Security for all Public Sector Banks and other large identity programs in the country, serving over 50 million unique Indians every year

Safran Morpho’s technologies are enabling secure & efficient delivery of services, including financial inclusion in some of the remotest villages in the country

With “Rural India” undergoing a fundamental shift in aspirations and needs, these are increasingly becoming nodes of potentially vibrant marketplace for services and goods (for both Governmental / Non-Governmental agencies)

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Capgemini Super Techies Show Season 3- Safran Morpho Challenge

Background on Challenge

India, with a population of 1.21 billion is projected to be the world’s most populous country by 2025

Over 833.4 million people live in India’s villages – Rural India; quick Facts

Number of Villages: over 638,000

Number of Rural Households: over 220 million

Traditionally, agriculture has formed the backbone of India’s economic development

Past forty years have seen thrust on rural reconstruction and development (changes in land reforms, agriculture, animal husbandry, supplies and marketing, village industries, rural leadership, village administration, information management, etc ..)

Impact of urbanization on villages has increased awareness and appetite for modern services, goods (Industrial as well as consumer) and information

While the Rural India is a huge market for many stakeholders, turning this into a “Connected, National Marketplace” is still not a reality

A positive development that has happened in India is the creation of a digital (Biometric) National Identity Database, “Aadhaar”

Aadhaar backend creates a trust mechanism for authentication, which allows remote delivery of non-physical products and services, (money, insurance etc.) - and also enables secure transactions through a "trusted agent"

Sno State No Of Villages1 Andra Pradesh 281232 Arunachal Pradesh 40653 Assam 263124 Bihar 450985 Chhatisgarh 203086 Goa 3597 Gujarat 185398 Haryana 69559 Himachal Pradesh 2011810 J ammu & Kashmir 665211 J harkhand 3261512 Karnataka 2940613 Kerala 136414 Madhya Pradesh 5539315 Maharashtra 4371116 Manipur 239117 Meghalaya 602618 Mizoram 81719 Nagaland 131720 Orissa 5134921 Punjab 1268322 Rajasthan 4135323 Sikkim 45224 Tamil Nadu 1631725 Tripura 87026 Uttarakhand 1682627 Uttar Pradesh 10745228 West Bengal 4078229 Andobar & Nicobar Islands 54730 Chandigarh 2431 D & N Haveli 7032 Diu and Daman 2333 Delhi 16534 Lashadweep 2435 Puducerry 92

Total 638588

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Capgemini Super Techies Show Season 3- Safran Morpho Challenge

The Problem

Each of the Indian villages is a potential source of vital information and a market place for various types of organizations, including Government Departments, Industrial / Consumer Goods, Telcos, Banks, Insurance, Commodity Exchanges, Educational Institutions etc

Each Indian Village can be viewed as a dual-node: A) As Source of Information (e.g., weather, crop, seasonal occurences, demand for service / goods, B) Recipient of Services / Goods)

On an aggregated basis, both the information collected from the village as well as the demand generated in the villages can create unprecedented “field intelligence” and generate aggregated demand of dramatic proportions

Reaching each village requires on-the-ground presence of a representative; no one organization with interest in the village can afford a dedicated representative in each village, along with the necessary field / backend technology investment & buildup

Further creating a versatile technology solution which is key to enabling this market requires strong elements of end-consumer / agent identification, secure transactions, high performance systems and big data analytics

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Capgemini Super Techies Show Season 3- Safran Morpho Challenge

The Challenge Statement

Define the framework of a technology solution including the front-end / last mile information collection / transaction technology, aggregation and analytics

backbone to create a nationwide network of e-Infopreneur

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Capgemini Super Techies Show Season 3- Safran Morpho Challenge

The Challenge Statement - Details

The framework should articulate the following essential elements:

• The type and nature of information which can be collected from the villages

• The type of organizations which will have interest in such a national network along with possible business model

• Complete technology framework, including the field equipment to be carried by e-Infopreneur and the essentials of Aggregation Platform

• Leverage Aadhaar Identity Database as a “Trusted Agent” for authentication

The framework should meet the following objectives

• Collect / transmit vital rural information (automatically / manually fed; concepts of Internet of Things may be leveraged to auto-collect information)

• Secure identification of all individuals and secure transactions, using biometric technology

• Effectively address geographical challenge (monitoring the traceability, auditability and performance of each participant in the eco-system

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Capgemini Super Techies Show Season 3- Safran Morpho Challenge

Important Points to Remember

The technology solution should be designed within the framework of a financially feasible business model

Finalists are encouraged to understand the Rural India to gain an understanding of what useful information can be collected from the villages, what information can be disseminated, what service / goods are in demand, which stakeholders may be interested in such villages

Increased versatility of the solution to capture / disseminate information, aggregate information / demand and be the platform for transaction will enable our e-Infopreneur to be leveraged by multiple organizations, thereby improving the economics for both the organizations and the business potential of the e-Infopreneur

The technology should not only improve the business viability of the e-Infopreneur but also provide a platform to automate information exchange as much as possible (e.g. temperature gauge)

While the finalists have to freedom to define the economic model for e-Infopreneur, it is our belief that for the network of e-Infopreneur to be viable, it needs to be funded by upstream organizations tapping into the aggregation platform

The aggregation platform supporting the last mile should be a nature which promotes competition among organizations with similar services / goods, while also allowing for complete traceability / auditability of each e-Infopreneur within the network

While the “Challenge” keeps India as the backdrop, the model is ideally replicable across several countries, particularly the developing world

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Capgemini Super Techies Show Season 3- Safran Morpho Challenge

General Pointers

• Time allotted for solution presentation: Teams will be given 20 minutes for a detailed presentation to judges (off-camera) and 3 minutes for a high-level pitch (on-camera)

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About Capgemini

With more than 130,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2013 global revenues of EUR 10.1 billion.Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore ®, its worldwide delivery model.