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REHOBOTH COMMUNITY
DEVELOPMENT CORPORATION
Building a Healthier Canyon Corridor Community: Demographic Analysis by Aubrey Relf
9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 1
Rehoboth Community Development Corporation (RCDC): Building a Healthier Canyon Corridor
About RCDC
Rehoboth Community Development Corporation (RCDC), a 501(c)3 faith-based Arizona nonprofit seeks to: promote business development and expansion,
Create jobs, Build community capacity and Increase healthy eating and active living. RCDC is quickly becoming recognized as a leader in shaping and
promoting collaborative planning and relationships that build stronger communities. Our programs focus on affordable housing and commercial development,
stimulating business and jobs creation, and delivering community and youth services. Our initiatives include:
Mission
Rehoboth Community Development Corporation’s (RCDC) mission is to increase social and economic justice, demonstrate compassion, and combat poverty in
partnership with low and moderate income people and stakeholders in Maricopa County and the Phoenix Metropolitan area.
Core Values
The Rehoboth CDC conducts business and interacts with people, both internally and externally, according to the following primary values:
• Commitment
• Faith
• Passion
Organizations that provides training & technical assistance
City of Phoenix Health and Human Services/ Neighborhood Dept, Local Initiatives Support Corporation (LISC), St Luke’s Health Initiatives, The Collaboration For
A New Century, and Touchstone Behavioral Health Services
Organizations that provides referrals to service programs:
AZ Fathers and Families Coalition, FIBCO Family Services, Fresh Start Community Services, Healthy Mothers’ Healthy Babies, South Phoenix Healthy Start,
Childhelp USA, and, PASSAGE Transitions Coalition
9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 2
CANYON CORRIDOR
Boundary Maps
9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 3
Census
Tracts
Boundaries
1072.01
• N - W Missouri Ave
• S - W Camelback Rd
• E - N 27th Ave
• W - N 35th Ave
1091.01
• N - W Camelback Rd
• S - W Campbell Ave
• E - N 27th Ave
• W - N 35th Ave
1091.02
• N - W Campbell Ave
• S - W Indian School
• E - N 27th Ave
• W - 35th Ave
1090.01
• N - W Campbell Ave
• S - W Indian School
• E - I-17
• W - N 27th Ave
1073
• N - W Missouri Ave
• S - W Camelback Rd
• E - I-17
• W - N 27th Ave
Canyon Corridor:
Boundaries
RCDC utilizes a community level approach to development
Canyon corridor is a two square mile area running from I-17 west to 35th Avenue, and from Indian School north to
Missouri. The Map below illustrates the location of Census Tracts within Canyon Corridor.
Source: www.census.gov *N = north, S = south, E = east, W = west
9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 4
Census Tract 1073
Boundaries
CANYON CORRIDOR Brief Demographic Analysis
9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 10
Canyon Corridor :
Population
3,634
4,358 4,477
6,334 6,448
1091.01 1072.01 1090.01 1073 1091.02
Census Tract Population Percent
1091.01 3,634 14
1072.01 4,358 17
1090.01 4,477 18
*1073 6,334 25
1091.02 6,448 26
Total 25,251 100
Canyon Corridor population in 2010
In 2010, 25,251 people lived in The Canyon Corridor area. The largest portion of people lived within
census tract 1091.02.
Source: U.S. Census (2010) American
Community Survey - table B01003.
Analysis: Aubrey Relf
* A portion of Census Tract 1073
boundaries extends outside of the
Canyon Corridor Area.
Source: U.S. Census (2010) American Community Survey - table B01003.
Analysis: Aubrey Relf
.
Canyon Corridor population by Census Tract in 2010
9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 11
Canyon Corridor is a Culturally Diverse Community
To ensure that the Community Development Corporation understands the rich detail about a community’s
identity, it should understand information at the neighborhood level, i.e. Census Tract or Block Group.
Decision makers can overlook smaller groups of the population if they solely gather demographic information
about the : State, City, Metropolitan Statistical Area, and even Zip Code.
78 77
55 55 57
14 15
15
29 21
4
11
8
7
4
14 9
1091.02 1091.01 1090.01 1073 1072.01
Hispanic White Black
American Indian & Alaska Asian Native Hawaiin and Other
Other Two or More
RCDC has built a strong
connection within the Canyon
Corridor with diverse
communities in Canyon
Corridor Area.
Community Oriented Programs
• Canyon Corridor Neighborhood
Alliance (CCNA)
• 47 unit affordable housing project
• Rehoboth Church
• Community for All Ages (CFAA)
• HEAL ( Healthy Eating and Active
Living) / Maryvale on The Move
• Community Gardens
Additionally, RCDC has conducted
community surveys, focus groups,
town hall meetings, charrettes, and
has utilized other efforts of public
participation to understand interests.
Source: U.S. Census,, Demographic Profile Data, 2010.
Analysis: Aubrey Relf
Canyon Corridor: Race and Ethnicity
Canyon Corridor Census Tracts by Race in 2010 %
9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 12
RCDC’s efforts to support
Canyon Corridor through
economic development
Canyon Corridor experienced relatively low median incomes in 2010
Census tract 1073 earned the highest median income level in Canyon Corridor with $25,566 while Census
tract 1072.01 earned the lowest median income level with $16,598 in 2010.
Economic Development Programs
• Center for Financial Opportunity
• Individual Development Accounts
Program (IDA)
• Home Buyer Education and
Financial Literacy
• Earned Income Tax Credit Program
• TIME (Training Initiative to Mentor
Entrepreneurs)
• Job training and referrals
• Job readiness skills – i.e. resume
writing, job applications, interview
techniques
• Arizona Saves – Building Wealth,
Not Debt Program
• Fostering partnerships with local
businesses to stimulate economy
• Financial education to adult
16,598
19,884
21,555
24,430 25,566
1072.01 1090.01 1091.02 1091.01 1073
Canyon Corridor: Income
Source: U.S. Census Bureau, ACS, table B24011, (2010)
Analysis: Aubrey Relf
Canyon Corridor Census Tract by Median Income in 2010
9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 13
RCDC recognizes the importance of
building educational attainment and
creating jobs for various skill sets in
Canyon Corridor.
RCDC’s Educational Programs
Educational attainment typically drives
economic upward mobility within a
community. The following is a list of some
RCDC’s programs that RCDC offers to
increase education in Canyon Corridor.
• Community Life Center
• Computer lab
• PEACE (People Educating And
Centering Efforts
• Tutoring program
40
24
44 43
59
30 31 31 30 27 26
35
23 19
13
4
10
3
8
1
1072.01 1073 1090.01 1091.01 1091.02
Less than high school graduate High school graduate
Some college or associate's degree Bachelor's degree or higher
Canyon Corridor: Educational Attainment
Source: U.S. Census Bureau,, American Community Survey, Table S2301, (2010)
Analysis: Aubrey Relf
Educational attainment is low with the exception of pocketed areas.
Census Tract 1073 has the highest percentage of individuals between the ages of 25 and 64 with college
experience or associates degree, 35%, Conversely, Individuals within Census Tract 1091.02 have highest
percentage of individuals between the ages of 25 and 64 with less than high school degree, (59%).
Canyon Corridor Census Tracts by Educational Attainment in 2010 %
9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 14
2,500
2,500
2,500
4,914
15,333
16,404
17,107
18,770
20,522
21,066
23,323
24,643
29,293
29,567
80,197
Protective service occupations:
Fire fighting and prevention, and other protective service workers includingsupervisors
Material moving occupations
Sales and related occupations
Sales and office occupations:
Food preparation and serving related occupations
Service occupations:
Production, transportation, and material moving occupations:
Office and administrative support occupations
Construction and extraction occupations
Natural resources, construction, and maintenance occupations:
Building and grounds cleaning and maintenance occupations
Installation, maintenance, and repair occupations
Management, business, science, and arts occupations:
Production occupations
Census Tract 1090.01 by Occupations and Median Earning in 2010
Source: American Community Survey 2010, Table B24011
Analysis: Aubrey Relf
RCDC meets basic needs and more
In spite of many hard working families and Individuals, Census Tract 1090.01 had the second lowest median income of all census tracts within Canyon
Corridor, $19,884. The following graph illustrates Census Tract 1090.01 by Occupation and Median Earning in 2010.
Canyon Corridor: Occupations by Census Tract 1090.01
9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 15
RCDC PROJECT Rehoboth Place Affordable Housing Complex
9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 16
9/1/2012 Canyon Corridor Demographic Analysis by Aubrey Relf 17
RCDC built the first major housing development within this urban neighborhood in over 25 years. The graph below illustrates the occupations and median
earning by census tract 1090.01 in 2010 .