…THINGS I LEARNED IN PR PUBLICATIONS -Byron

Antwan Miller

… 10 Publicizing your WordPress blog to Twitter

…Does your blog need more publicity? …Are you upset your

twitter only allows 140 characters?

Well here is a way you can post your blog posts to your

Twitter page with a Click of a Button!

Simply logon to your WordPress account, Go to the

My Account Tab in the top left corner, click on My

Blogs, and where it says Publicize… click on Twitter.

Easy as 1,2, 3….

… 9 The Language of Image

…Photo Types? …Single Elements? … Multiple Elements?

I had a feeling that there were different elements of photos

but after enrolling in Poynter NewsU (http://www.newsu.org/

) course, “Language of Image”, I discovered that creating

photography was much more complicated than I thought.

Maybe this is Poynter NewsU idea of photographic

elements, but I was intrigued that a picture could be

purposely fixed to capture a particular essence.

Juxtaposition SurpriseRule of Thirds

Contrast of two images to create irony. In this

picture, there is a factory that is polluting God’s Earth

against a Religious Mosque.

Picture Divided in Visual Thirds

In this picture, there are three generations of a family eating

ice cream.

The Unexpected… HumorIn this picture, the famous Lucille Ball is surprised in a

famous satire comedy, I Love Lucy!

… 8 The Popularity of the color… Blue“…Bluueeeeee, Oh, so lonesome for you” – LeAnn Rimes

Ever since I could color with Crayola crayons, use color

blocks, and play with Play-Doh; my favorite color has always

been blue. It is somewhat cool to know that it is also

readers most popular color. The transparent and soothing

color that reminds many of the sky or infinite oceans, create

a subjective impression of fearfulness.

In publications, the color blue is…

• The most dominant color

• “the safest color to use in publications”

• Preferred by readers 13 and older (THAT’S A BIG RANGE!)

… 7 The Possibilities of a Blog!…Where my bloggers at?

Honestly, I HATE BLOGS! I thought it would be a waste of

time, but I was required to do it in Mrs. Nixon Publications

class. Throughout the semester, I did my assigned blog

posts, did the necessary categories and tags, and created a

creative and appealing design. However, that was it.

But… as I looked at some of my classmates pretty

impressive blogs, I realized that blogs are a great

networking tool! They can be created to show one’s

personality and work; a GREAT way to sell yourself to

potential employers. So.. Maybe I’ll continue my blog, but

leave the class work out!

POSSIBLE BLOGS!

Wordpress.com

Blogger.com

LiveJournal.com

… 6 Eagle Print Shop!

…The Cheapest Print Shop in America, in the world?

So my Publication classes took a field trip to the Georgia

Southern Eagle Print Shop, and I learned that their prices

are EXTREMELY FRUGAL(Yes, I used an SAT word!) I think I

found a new printing best friend! And what’s best, is that

you can use their services.. Even when u LEAVE Georgia

Southern. That means, I could be in Wasilla Alaska, and

have all my printing supplies shipped to me. So folks… take

advantage. I’ll leave you with contact information.

Located at Centennial Place on the corner of… Georgia Avenue and Forrest Drive. Statesboro, GA 30460.912-478-5697Hours of operation: Mon-Fri., 8 a.m.-5 p.m.

… 5 Business Cards

…Simple networking tool

I had to create a business card. It was ok! Nothing special.

Simple. I like simple. I think I’m a simple guy. Ok.. Enough of

my rant! But business cards are IMPORTANT! I realized that

when I went to a LEAP Certification mixer, in which I

networked with many faculty and staff. Unknowingly, the

person who collected the most business cards would receive

a prize at the end of the night. I only collected two, and

lost. However, it pressed the point that aspiring PR leaders

should always collect, and carry business cards as a

networking tool. It may be the only thing they remember

you by.

… 4 Process of Creating a Publication…More complex than I thought

I have been making flyers since I have been in elementary

school, but never have I learned so much since taking Mrs.

Nixon class. She would show a flyer in class, and asked what

was wrong with it. I would find the smallest details, that

actually would have made it better. Now when designing a

publication, I make sure I use details when creating alignment

(layout of items among lines), proximity (unifying items),

typography, and the overall creativity of the publication. I

think I have a key EYE for DESIGN! Hey.. That rhymed!

What is wrong with

these flyers?

… 3 Adobe InDesign…itssss GREEEAT!

I have created many publications on Microsoft Publisher,

thinking I was creating a work of art. But as I have learned

some of the ins and outs of Adobe InDesign, I realized that it

is a much better program. It offers much more features and

options than Publisher, and is more compatible with printing

options. I will now use this program to create Publications

necessary for my employers or clients.

… 2 Understanding your Client…One of the most important rules…

When creating my brochure, my first existing draft fitted my

personality. I showed my client, and I asked him to be

completely honest, and he honestly did not like it. He

thought it was nice, but it did not represent them to the best

he believed. A practitioner can create one of the best

publications, but if it does not fit what your client wants, you

wasted your time. It is important to get a feel of what fits

them best, and not use your own personal opinions to

create the entire piece.

DRUMROLL PLEASE…….

… 1 KNOW PHOTOSHOP!…THE GOLDEN RULE

It is IMPOSSIBLE in my opinion to create a successful

publication, without knowing the fundamentals of

Photoshop. Photoshop can turn your publication from

BLAH!! to REVOLUTIONARY! While creating my brochure, I

would spend hours trying to successfully learn something. It

inspired me to enroll in a Desktop Publishing class my

Spring semester, and I inspire others to the same. Learning

Photoshop is evolving from a special skill to a required

qualification. Purchase any Photoshop version and HAVE

FUN!