Embed Size (px)
DESCRIPTION
Seventh Iterati by IDEO.org fellows: Sarah Lidgus & Salvador Zepeda
Citation preview
HELLO
IDEO.org is more than changing our financial model.It’s more than just projects.
It’s the opportunity to widely share ideas, spread human centered design, and improve the lives of low-income people everywhere.
A GLANCE INTO OUR PROCESS
TIME
Empathy Synthesis Ideation Build prototype
Testprototype
Finalize design
Insights
Themes
Ideas
Prototype
Feedback
Design
Observations
A GLANCE INTO OUR PROCESS
TIME
Empathy Synthesis Ideation Build prototype
Testprototype
Finalize design
Observations
Insights
Themes
Ideas
Prototype
Feedback
Design
SOME TYPES OF OBSERVATIONAL RESEARCH:
A GLANCE INTO OUR PROCESS
TIME
Empathy Synthesis Ideation Build prototype
Testprototype
Finalize design
Observations
Insights
Themes
Ideas
Prototype
Feedback
Design
Design-research through people+
People-centric research through design
In other words, storytelling and prototyping
OUR APPROACH
YOUTH UNEMPLOYMENTfor Rockefeller to address youth unemployment
Storytelling
+
IndiaOne of the densest countries on the planet and home to 20% of the world’s total youth population
TanzaniaA weak agriculturally-based economy experiencing rapid urbanization
14 +
“Owning a taxi would let me earn more money, but saving for it takes much time.”
RamRam is a dedicated driver and a loving father often stretched thin by !nancial challenges.
He is originally from rural India, a place more than eight hours away from Delhi. When he was 16, his brother invited him to come to the city so he could train him as a driver. Now 34, being a driver is the only profession he has ever had.
In India, being a driver can be tough. It is a relatively unskilled job and competition is high, so taxi car owners take advantage by seizing nearly all pro!ts.
Not surprisingly, Ram longs to have his own car. “I’d like to buy a taxi,” he says. “But school for my kids is !rst.”
And he manages to send them to private school. “Education is most
important,” Ram says. “So for me to buy a taxi will take many, many years, maybe even in my next life.”
34Driver
To own his own trans-portation business
Problem: Small Business Growth
15 +
ShakerShaker is a man of many talents who has managed to have a world of experiences without needing to leave Mumbai. His friendliness, curiosity, and mastery of English has made him fast friends with many who arrive in India as tourists.
He works part time as a tour guide in the slums of Dharavi (where he also lives), DJs occasionally at clubs, and picks up freelance work as a photographer and a photographer’s assistant, including working with The New York Times. He is entirely
self-taught. “Tourists would ask me to take photos of them,” he explains. “So that’s how I learned how to use a camera: one photo at a time.” After several years of saving, he now owns his own. Despite his passion for photography, Shaker says he does not consider it a viable course of employment because it requires signi!cant investment and lacks community and stability. “And right now,” he says, “I’m focused on saving up for my sister’s dowry.”
“It took me a really long time to save up, but the day I bought my first camera was the best day of my life. I actually cried.”
24Varied
(photographer, tour guide, DJ) Work on a ship to
be able to see the world, or a government job
Problem: Small Business Growth
16 + 16
Problem: Employment Access
The laundry workers at Dhobi Ghat. Mumbai’s largest open air laundry share their facilities with over 200 families.
“Kids have ideas but they don’t have access to anything to help them grow.” - Chen, MEBTI
“They donated this sophisticated woodworking machinery to the center. We can’t envision when these boys would have access to this eqiupment in the future, so we don’t train them how to use it.” – Joe, Dogodogo Centre
“The skills to shoot and edit video are pretty basic, but the hardest thing about getting into film production is the cost of the equipment. And equipment becomes obsolete really fast.” - Irene, Get Real Training
A significant amount of space in the slum of Dharavi is used for production. Roofs are centers of industry, full of workers drying plastics, dying fabric and collecting metal.
What we learned
17
Small Business Growth
+ 18
Problem: Small Business Growth
MOBILE COMPUTER LABGives computer lessons in a truck equipped with computers andsatellite connection
TECHSHOPGives access to industrialtools and equipment to its members
GLOBAL VILLAGECONSTRUCTION SETAllows the fabrication of 50 di!erent industrial machines with the same initial parts
TRACTOR SHAREEmpowers farmers in developing nations bylending tools for increasedproductivity
DHOBI GHATWashes clothes in an open laundry space. It employs about 200 families. The space was a grant by the British government to wash the soldier’s clothes
Analogous Inspiration
19 +
Existing ProblemSmall businesses are not as productive as they could be and are not growing as a result.
Current ApproachCreate access to capital so businesses can invest in needed assets through debt or long savings periods.
Problem: Small Business Growth
20 +
Vulnerable youth are risky choices for banks, and the amount of time it takes to save for assets is lengthy if not entirely prohibitive. What could youth do if they had access to assets without taking on debt?
Underused assets are everywhere. What if these assets could be leveraged to increase business opportunities for youth?
Problem: Small Business Growth
21
What if?
Imagine pooling resources to create collaborative assets,
timeframe for a young person to become more
From To
ASSET ACQUIRED ASSET ACQUIRED
Imagine giving youth rights to community assets
reimagine and transform underutilized spaces
spaces.
cities and communities, reimagined, become allies
From To
Imagine mobilzing diverse assets
and technologies that can be shared or rented through
lending programs. By making the assets mobile and
needed to make this is a sustainable business model is
Villages are limited by their small scale and
From To
DESINGING FOR SAVINGS
Prototyping
