Hi.

I’m Sean.And I’m from IDEO.org.

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Sean in the group shot.

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My background.

Police investigator (young)Corporate lawyer (expensive friction)Graphic design program (dropout) Smallbean (technology & cultural preservation)Project Repat (hipster t-shirts)IDEO.org (knowledge manager & in-house counsel)

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Human-centered design is a process that begins with gaining deep empathy for a customer’s needs, hopes and aspirations for the future.

Human-centered design helps us understand not only people and their needs but also the broader context that shapes their daily lives.

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IDEO has used the human-centered design process to tackle projects around the world.

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smallbean in tanzania.

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A few years ago, foundations started to see the potential for what human-centered design and the social sector could do together.

They pushed IDEO to investigate.

We turned the human-centered design process on ourselves.

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design foster spread

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design

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foster

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2012 IDEO.org Fellows

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spread

(my job)

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HCD Connect is an online platform where human-centered designers working on challenges in low-income communities can share their experiences, ask questions, and connect with others working in similar geographic areas or on similarly focused projects.

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let’s circle back a bit...

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IntroductionThe HCD Process

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downloadedover 75,000 times

in over200 countries

became a textbookat schools like RISD & Yale

most importantly,people around the world started using it!

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India: Visionspring

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Cambodia: IDE-Cambodia

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Kenya: WAZO

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spread

People wanted more

---asking for more (take from Sandy)

-- we were a bottleneck

Hold workshops! There would be a huge demand for workshops to teach the HCD process.

Katy MessFounder, Design for America in Chicago

I’ve never been to Kenya. I want to brainstorm with more experienced people who’ve EHHQ�WR�WKH�ºHOG�DQG�XVHG�WKHVH�techniques.

Jennifer ArmstrongSophomore, University of DenverIntern with the 1010 Project in Kenya

I didn’t realize how hard it would be to train people. I would like to have more guidance on how to train my colleagues on the HCD toolkit.

Nicole OrillacAcumen Fellow with Ayurvaid Hospitals in India

As we and other schools continue to apply design thinking and practice to social entrepreneurship, we ZRXOG�JUHDWO\�EHQHºW�IURP�WUDLQLQJ�on IDEO’s HCD toolkit which could be integrated into the educational experience for our students.

Michele KahaneSocial Innovation Professor, The New School

Right now I’m the only person I know in this country who uses this toolkit. If we could share experiences, I would feel part of a community of people doing this work.

Majid MirzaIntern with MicroDrip in Pakistan

we began hearing stories...and began feeling like a bit of a bottleneck...

so, we asked ourselves...

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How might we expand the impact of the HCD Toolkit?

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Screenshots of HCD Connect

-- users --stories-- methods--ask

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spread

Screenshots of HCD Connect

-- users --stories-- methods--ask

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spread

Screenshots of HCD Connect

-- users --stories-- methods--ask

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spread

Screenshots of HCD Connect

-- users --stories-- methods--ask

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IDEO.org is a little nonprofit with a big platform (maybe).

4 design challenges facing HCD Connect& we need your help!

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How might we foster continued engagement on HCD Connect?

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01How might we foster continued engagement on HCD Connect?

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spread

How might we foster continued engagement on HCD Connect?

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How might we encourage submission of quality content to HCD Connect?

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02How might we encourage submission of quality content to HCD Connect?

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helping to solvethe school bus problem

mozilla badges & experiential learning

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How might we make HCD Connect more universally accessible?

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03How might we make HCD Connect more universally accessible?

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we’re in the early stages of developing a crowd-based add-on to the HCD Connect platform with in-context & in-place translation features.

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How might we empower a truly global community via HCD Connect?

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04How might we empower a truly global community via HCD Connect?

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with your help!

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Tim BrownIDEO CEO. IDEO.org board member. “IDEO.org is looking to build out the capacity for design in the social sector. This is a space where giving up control is necessary: if you want to participate and be involved in social networks – what I think of as the ‘participation economy’ – our old notions of designing everything in a controlled way just don’t make sense anymore."

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Thanks so much!

Questions?

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